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NATIVE VML Trends Report December 2015
Virtual reality is becoming a popular way to have immersive experiences in entertainment. VR films can trigger emotions through binaural sound and dynamic lighting. Facebook is debuting VR-style video ads on the Oculus Rift to allow immersive branded experiences. Gesture control technology is changing human-technology interaction and some applications include using gestures to control functions on cars, smartphones and photography software. Brands must innovate constantly to stay relevant in today's competitive landscape and some examples of digital transformation include KFC creating an in-store music experience app and Starbucks releasing a mobile order and pay app.
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NATIVE VML Trends Report December 2015
- 1. Proudly brought toyou by NATIVE VML THETRENDSREPORT December 2015
- 2. A MONTHLY SNAPSHOTOF TRENDS INMARKETING, STORYTELLINGANDDIGITALCULTURELOCALLYANDABROAD.
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- 4. Virtual Reality isfast-becoming the best way to have a fully immersive experience and is extending to all corners of the entertainment world. With an unparalleled ability to capture users’ full attention, Virtual Reality films enable an immersive experience, triggering emotions and reactions. Virtual Reality films
- 5. A new approachto a Halloween thrill. Exzeb, a cutting edge production studio, recently launched a Virtual Reality film, titled “Meet The Family”. Using binaural sound and real-time dynamic lighting, the movie takes the viewer right into the minds of a creepy virtual family. The film transforms virtual reality into a stage to explore imaginary worlds with our emotions. READ MORE Source: PSFK.com
- 6. Facebook debuts virtualreality-style video ads. The high-definition capabilities of Facebook’s Oculus Rift are calling on brands to be a bit more creative with their Facebook ads. The video creation tool is allowing publishers and brands like Nestle and Mountain Dew to post 360-degree clips organically to their pages, giving the viewer a fully immersive experience. Desktop viewers just have to drag their mouse over a clip to change the angle, and on mobile, swiping across the screen changes the view. READ MORE Source: adweek
- 7. Gesture control technologyis changing the way people interact with technology and the world around them. Along with new ways of interfacing with the world around us, comes new ways to make experiences with brands and products more seamless. Gesture control
- 8. Gesture control makesPhotoshop more user-friendly. With the gesture-tracking Gest wearable, a “turn of a knob” can control Photoshop brightness levels. The Gest (derived from the word “gesture”) lets you control your device by waving around your fingers and waving your hand around. The Gest can detect every flick, point, twist, grab or flick. READ MORE Source: PSFK.com
- 9. Gesture control inthe all-new BMW 7 Series makes driving safer and more enjoyable. The 2016 edition of the all-new BMW 7 Series will be the first production car with gesture control. The technology involves using a 3D sensor to detect a series of pre-selected hand movements, each of which is tied to certain functions like volume control, smartphone interfaces and others. READ MORE Source: digitaltrends.com
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- 11. Brands, products andservices in today’s business landscape have become highly fragmented, over saturated and ultra- competitive. It has become a necessity to any brand’s survival to innovate and constantly disrupt. Digitally-led business transformation
- 12. KFC SoundBite AudioTable KFC South Africa wanted to increase the relevance of its offering and drive an exciting in- store experience for the urban youth market creating brand love, word–of-mouth and return visits. With this core target audience heavily interested in music, KFC South Africa decided to create a new one-of-a-kind music platform. Using a digital-first approach, they turned an ordinary eating experience into an immersive digital sound experience to support and amplify local up and coming artists. READ MORE Source: Creativecriminals.com
- 13. Starbucks Order &Pay App Starbucks has created a full-feature app that lets you order before you get to the store, and pay via mobile. You also get to earn rewards while you're at it. Mobile Order & Pay now comes in a new update, allowing you to select hot/cold drinks and food via its in-app menu. As soon as you've ordered, the app will give you an approximate pickup time, allowing you to arrive, slip past the queue and grab your stuff. READ MORE Source: engadget.com
- 14. A tiny discturns watches into smart ones. The Chronos disc sticks to the back of your watch. It’s a small metal disc that turns your watch into a smart watch. It doesn’t matter if your watch doesn’t run on batteries, this is one nifty high-tech device. Despite its size, the Chronos packs a punch. Inside the stainless steel case is a haptic vibration module, accelerometer and LED lights in seven colours that peek out of a polycarbonate window. READ MORE Source: PSFK.com
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- 16. Digital media creates tailormade experiences The combination of digital technology and the online world has created the perfect space for brands to deliver tailor made, one-on-one experiences to people. With the ever-changing landscape of media and digital technology, brands are finding more and more ways to be innovative and unique.
- 17. More than just“likes” The Brazilian Association for Organ Transplantation wanted to remind people about the importance of organ donation. So they ran an Instagram campaign drawing on the use of the platform’s popular “heart” symbol aka “like” symbol to help visualise their campaign. READ MORE Source: thestable.com.au
- 18. The application ofdigital thinking to traditional media is creating the space for brands and products to provide consumers with more than just a message - they are providing an experience and adding value to consumer’s lives. Digital thinking turns traditional media from a message into an experience
- 19. KITKAT Massage Billboard TheKITKAT Massage Billboard campaign proved to be a huge success in Columbia. All people had to do was lean against them to get a soothing lower and upper back massage – for free. The billboards used tiny motors to trigger pressure sensors and in turn vibrations to give massages. Context Identification READ MORE Source: adweek
- 20. Coca Cola “Wishin a bottle”. Coca-Cola, along with the creative use of drones and fireworks, made wishing upon a star a reality for teens in Israel. Coca-Cola created custom-made bottles especially for an event. These bottles included a transmitter shaped like a star, which turned them into connected bottles. When a bottle was opened, it triggered a Wi-Fi signal sent up to one of three drones flying at 1,000 ft. The drones were programmed so that they launched a firework resembling a shooting star as soon as they received a signal. Context Identification READ MORE Source: PSFK.com
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- 22. The possibilities ofdigital technology are endless, and while the skill demand is rapidly increasing, digtally skilled people are becoming harder to find. Brands and companies that can empower not only their own emplyees, but the greater population, will benefit from feeding the skills funnel from the bottom up. Connecting the unconnected
- 23. Digital bootcamp fora free education Digify is an organisation that takes selected young people, between the age of 18-25 and gives them intensive training in digital marketing, social media and content strategy as well as key Google modules including SEO, AdWords and Analytics, along with ongoing training in WordPress and/or app development. The three month boot camp is free, and supported by Google South Africa and the Interactive Advertising Bureau (IAB). READ MORE Source: bizcommunity.com
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