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Marketing Website Performance Scorecard PowerPoint Presentation Slides
This document presents a comprehensive marketing website performance scorecard that includes weekly and monthly metrics, conversion rates, and campaign analysis. It details various key performance indicators (KPIs) such as visitor counts, bounce rates, and lead quality, alongside financial metrics and comparisons against previous periods. The data provided is editable and highlights goals achieved, areas for improvement, and insights for future marketing strategies.
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An introduction to the marketing website performance scorecard for the company.
A comparison of weekly marketing performance before and after activities, focusing on conversion rates, lead number and quality.
A quarterly analysis of marketing activities, showing performance changes in visitor count and conversion rates.
Bar chart comparing visitor counts and time spent on the site across competitors, indicating KPI results.
Evaluation of monthly clicks and conversions metrics including costs, impressions, and click-through rates.
Summary of user sessions, revenue, conversion rate, and site health metrics for month evaluation.
Insights on user activity sessions, bounce rates, and goal completions during the first week of March.
Data on month-to-month visits and leads generated, along with total lead metrics and averages.
A performance analysis of website goals over the last cycle and targets for the current cycle with insights.
An overview of financial targets, market share, and objectives along with respective percentage growth.
Spend analysis and performance metrics of marketing funnel detailing impressions, clicks, and costs.
Analysis of website traffic by gender, detailing user counts and top viewed pages.
Yearly scorecard highlighting page views, bounce rates, conversions, and traffic sources.
Assessment of cost per lead, marketing qualified lead (MQL), and sales qualified lead (SQL) with comparisons.
Financial evaluation of total impressions, clicks, acquisitions, and comparative spend per campaign.
Overview of user acquisition and behavior metrics concerning sessions, new users, and bounce rates.
Tracking visitors through the marketing funnel from start to successful sales conversion.
Icons slide for summarizing marketing website performance metrics visually.
Placeholder indicating additional data slides available.
Company's mission and vision statement emphasizing goals and objectives.
A timeline detailing key milestones for the years leading up to 2020.
Locations highlighted where the company focuses its marketing efforts.
Quotes from influential figures, emphasizing the importance of knowledge and transformation.
Editable roadmap with key objectives for upcoming years.
Column charts depicting performance metrics across several years.
Thanking the audience with contact details for further engagement.
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Marketing Website Performance Scorecard PowerPoint Presentation Slides
- 1. Marketing Website Performance Scorecard You r C o m p a n y N a m e
- 2. Weekly Marketing WebsitePerformance Comparison Scorecard 2 Day Pre – Marketing Activities Post – Marketing Activities Pre – Marketing Activities Post – Marketing Activities Pre – Marketing Activities Post – Marketing Activities Pre – Marketing Activities Post – Marketing Activities Pre – Marketing Activities Post – Marketing Activities Monday 6.5 % 9 % 700 1029 Low Medium 23.5 % 30 % Low Medium Tuesday 5 % 12 % 950 1143 Medium High 25.5 % 37 % Medium High Wednesday 4.5 % 12.5 % 1200 1789 Medium High 26 % 38.5 % Medium High Thursday x x xxx xxx Text Here Text Here xxx xxx Text Here Text Here Friday x x xxx xxx Text Here Text Here xxx xxx Text Here Text Here Saturday x x xxx xxx Text Here Text Here xxx xxx Text Here Text Here Sunday x x xxx xxx Text Here Text Here xxx xxx Text Here Text Here Conversion Rate Number of Leads Lead Quality Awareness Level March 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Closing Rate
- 3. Quarterly Marketing WebsitePerformance Scorecard 3 Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total Pre – Marketing Activities (FY 19) 6.5 % 5 % x x - Post – Marketing Activities (FY 20) 9 % 12 % x x - Pre – Marketing Activities (FY 19) 650 700 xxx xxx xxx Post – Marketing Activities (FY 20) 1056 986 xxx Xxx xxx Pre – Marketing Activities (FY 19) Low Medium Text Here Text Here - Post – Marketing Activities (FY 20) High High Text Here Text Here - Pre – Marketing Activities (FY 19) 21 % 24 % xx xx xx Post – Marketing Activities (FY 20) 31 % 38% xx xx xx Pre – Marketing Activities (FY 19) Low Medium Text Here Text Here - Post – Marketing Activities (FY 20) Medium High Text Here Text Here - Conversion Rate Number of Leads Lead Quality Sales Closing Rate Awareness Level This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 4. Marketing Website PerformanceScorecard with Bar Chart 4 April 2020 85% 58% 59% 32% 36% 45% 20% 93% 67% 73% 35% 38% 35% 23% 87% 69% 65% 54% 49% 42% 43% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Visitor Count Time Spent on Site Sales Leads Specify KPI 1 Here Specify KPI 2 Here Specify KPI 3 Here Specify KPI 4 Here Percentage Our Website Competitor 1 Competitor 2 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 5. Cost & Impressions Clicks Marketing WebsiteMonthly Performance Scorecard with Clicks and Conversions Metrics 5 Amount Spent 924.00$ Impressions 582.0 Website Purchase ROI 6.4K CPM 0.1$ Reach 645.0 Cost per Result 0.2$ Clicks (All) 320.0 Link Clicks 506.0 CTR 0.02 CTR (Link Click) 935.00 Unique Clicks (All) 537.0 Unique CTR (All) 499.00 CPC (All) 0.01$ CPC (Link Click) 0.01$ Website Conversions 965.0 Cost per Website Conversion 0.1$ Website Conversion Value 594.00$ Campaign Name Objective Amount Spent Website Purchase ROI Results Cost per Result Impressions Campaign 1 Post Engagement 940 $ 525 282 0.02 646 Campaign 2 Conversions 836 $ 493 977 0 497 CTR – Click through rate CPM – Cost per mile CPC - Cost Per Click May 2020 Campaigns with most Spend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversions
- 6. Marketing Website MonthlyPerformance Scorecard with Conversion Rate 6 User & Sessions Revenue & Conversion Rate Site Health Users 56.0K Sessions 75.3K New Users 49.6K Product Revenue $126.7K Transactions 939 Ecommerce Conversion rate 1.4% Bounce Rate 41.8% Average Session Duration 02:45 Avg.Page Load Time 4.4 0K 1.5K 3K 4.5K 0K 1K 2K 3K Sessions Users Users Sessions 0% 0.8% 1.6% 2.4% 0 20 40 60 EcommerceConversions Transactions Transaction Ecommerce Conversion 0 8 16 24 0% 20% 40% 60% (Sec) Avg.PageLoadTime BounceRate Bounce rate Avg. Page Load Time This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 7. Marketing Website WeeklyPerformance Scorecard with Bounce Rate 7 Session Duration : 1st to 7th March 2020 Sessions 19,072 Users 160,320 Bounce Rate 40.53% Goal Completions 29,622 0K 15K 30K 45K Sunday Monday Tuesday Wednesday Thursday Friday Saturday Engagement Time Sessions Goal Completions Weekly Status of User ActivitiesTraffic Source 0K 1K 2K 1-Mar 2-Mar 3-Mar 4-Mar 5-Mar 6-Mar 7-Mar Sessions Organic Search Social Direct Display This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 8. Marketing Website MonthlyPerformance Scorecard with Visits and Leads 8 Current Month Difference from last Month Last three Months Average Year to Date Visits (Total) 700 100 550 900 Direct Visits 200 50 250 500 Referral Visits 300 25 150 250 Organic Visits 200 25 200 250 Add Your Text Here xx xx xx xx Add Your Text Here xx xx xx xx Current Month Difference from last Month Last three Months Average Year to Date Leads-Direct 100 20 85 200 Leads - Referral 70 20 60 120 Leads - Organic 35 15 30 50 Add Your Text Here xx xx xx xx Add Your Text Here xx xx xx xx Content Downloads xx xx xx xx Average Lead Quality Score xx xx xx xx Sales Qualified Leads xx xx xx Leads Total Leads – 700 Total Leads – 205 April 2020 Visits This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. Marketing Website PerformanceScorecard with Goals and Outcomes 9 Website Goal Target Achieved in Last Cycle Target for Current Cycle Actual Target Achieved in Current Cycle 1. Increase visitor count of website 79 115 95 2. Improve search rankings of website 16 5 9 3. Add text Here xxx xxx xxx 4. Add text Here xxx xxx xxx 5. Add text Here xxx xxx xxx Insights for next working cycle : › Text 1 here › Text 2 here › Text 3 here Company Website: Report Prepared On: Time Period : Period Begin Date : Period End Date : www.abc.com 3rd April 2020 Monthly 1st March 2020 31st March 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Strategic Objectives KPIsTargets Financial › Target market › Add text holders › Add text holders › Add text holders › 11 % rise in this year › Add text holders › Add text holders › Add text holders › Market share is 9 % › Add text holders › Add text holders › Add text holders › 0.75 % rise in this quarter › Add text holders › Add text holders › Add text holders › New products contribute 5 % towards sale › Add text holders › Add text holders › Add text holders › 3 % rise in this quarter › Add text holders › Add text holders › Add text holders › Supply chain efficiency index › Add text holders › Add text holders › Add text holders › 90 % › Add text holders › Add text holders › Add text holders Website Marketing Quarterly Performance Scorecard with Targets 10 VisionFinancial Customer Internal Process Organizational Capacity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Increase Revenue Improve Offering Selection Improve Information Services Improve Stock Reliability Add Text Here Improve Clarity of Offerings Improve Market Perception Add Text Here Increase Profitalbility Add Text Here Improve Knowledge & Skills Improve Supply Chain Add Text Here
- 11. Website Monthly PerformanceScorecard with Marketing Funnel 11 Total Spend $6,394 0 250 500 750 Mar-01 Mar-04 Mar-07 Mar-10 Mar-13 Mar-16 Mar-19 Mar-22 Mar-25 Mar-28 Mar-31 Count 825,202 Total Impressions 1.5% Click Rate Total Link Clicks 11,576 Link Click – Average 390 per day CPC $0.56 Spend – Average $214 per day Click Rate – Average 1.45% per day Impressions – Average 27,466 per day $0 $250 $500 Mar-01 Mar-04 Mar-07 Mar-10 Mar-13 Mar-16 Mar-19 Mar-22 Mar-25 Mar-28 Mar-31 Count 0K 50K 100K Mar-01 Mar-04 Mar-07 Mar-10 Mar-13 Mar-16 Mar-19 Mar-22 Mar-25 Mar-28 Mar-31 Count 1% 1.5% 2% 2.5% Mar-01 Mar-04 Mar-07 Mar-10 Mar-13 Mar-16 Mar-19 Mar-22 Mar-25 Mar-28 Mar-31 Percentage CPM $7.76 Year 2020 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Time Time TimeTime
- 12. 40 62 Gender Wise MarketingWebsite Monthly Performance Scorecard 12 43,093 52,776 66,818 Add text here www.abc.com/watches www.abc.com/mobiles 31,312 34,267 65,938 Add text here www.abc.com/clothing www.abc.com/beauty products Page Unique P.Views Bounce Rate Session Duration Time on Page www.abc.com/xyz 132,755 70% 65s 237s www.abc.com/pqr 84,087 45% 100s 160s www.abc.com/rst 69,913 73% 70s 367s Add Your Text Here xx xx xx xx Add Your Text Here xx xx xx xx Website Most Visited Pages Based On Gender 549,750 344, 378 Mar 2020 Website Users Based On Gender Website Top Page Views This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 13. Marketing Website YearlyPerformance Scorecard with Goal Conversion 13 1,9 pages Per Visit 59% Bounce Rate 1.853.972 Page Views 11% Goal Conversion 1.029.980 Visits 95sec Avg. Session Duration 27% 4% 59% 9% 4% 8% Traffic Sources Direct Display Organic Text 1 Here Text 2 Here Text 3 Here 70% 30% Visitor by User Type New Returning 40% 50% 60% 70% 80% Wk01 Wk02 Wk03 Wk04 Wk05 Wk06 Wk07 Wk08 Wk09 Wk10 Wk11 Wk12 Wk13 Wk14 Wk15 Wk16 Wk17 Wk18 Wk19 Wk20 Wk21 Wk22 Wk23 Wk24 Wk25 Wk26 Bounce Rate by Week of Year 0K 10K 20K 30K 40K 50K 60K 70K Wk01 Wk02 Wk03 Wk04 Wk05 Wk06 Wk07 Wk08 Wk09 Wk10 Wk11 Wk12 Wk13 Wk14 Wk15 Wk16 Wk17 Wk18 Wk19 Wk20 Wk21 Wk22 Wk23 Wk24 Wk25 Wk26 Visits by Week of Year 9% 12% 19% Add text Here Paid Search Organic Top 3 Channels by Conversion 10% 9% 10% Campaign 3 Campaign 2 Campaign 1 Top 3 Campaigns by Conversion 12% 10% 19% Page3 Page2 Page1 Top 3 Pages by Conversion This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 14. Customer Vs last Month:2 % To Target: 4% 457 Marketing Website Performance Scorecard with Cost per Lead 14 Month: March Year:2020 $0 $10 $20 $30 Mar-01 Mar-03 Mar-05 Mar-07 Mar-09 Mar-11 Mar-13 Mar-15 Mar-17 Mar-19 Mar-21 Mar-23 Mar-25 Mar-27 Mar-29 Mar-31 Count Time Total: $17.13 Vs last Month: -5% To Target: 6% Cost per lead Net Income per Lead $0 $100 $200 Mar-01 Mar-03 Mar-05 Mar-07 Mar-09 Mar-11 Mar-13 Mar-15 Mar-17 Mar-19 Mar-21 Mar-23 Mar-25 Mar-27 Mar-29 Mar-31 Count Time Total: $130.14 Vs last Month: -10% To Target: -5% Cost per MQL Net Income per MQL $0 $250 $500 $750 Mar-01 Mar-03 Mar-05 Mar-07 Mar-09 Mar-11 Mar-13 Mar-15 Mar-17 Mar-19 Mar-21 Mar-23 Mar-25 Mar-27 Mar-29 Mar-31 Count Time Total: $278.66 Vs last Month: -4% To Target: 1% Cost per SQL Net Income per SQL $0 $1000 $2000 Mar-01 Mar-03 Mar-05 Mar-07 Mar-09 Mar-11 Mar-13 Mar-15 Mar-17 Mar-19 Mar-21 Mar-23 Mar-25 Mar-27 Mar-29 Mar-31 Count Time Total: $862.28 Vs last Month: -3% To Target: -4% Cost per Customer Net Income per Customer Cost per Lead Cost per MQL Cost per SQL Cost per Customer MQL - Marketing Qualified Lead SQL - Sales Qualified Lead Users 504,775 Vs last Month: 6% To Target: -3% Vs last Month: 2 % To Target: -4% SQL 1,412 MQL Vs last Month: 10% To Target: 4% 3,022 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Leads Vs last Month: 3 % To Target: 7% 21,688
- 15. Marketing Website QuarterlyPerformance Scorecard with Acquisition by Campaigns 15 $71.681 Total Impressions $2.204 Total Clicks $108 Total Acquisitions $632 Cost per Acquisition $68.619 Total Spend Vs Total Budget of $ 106,000 41 30 21 Acquisitions by Campaign (in percentage) Campaign 1 Campaign 2 Campaign 3 670 1000 425 Campaign 3 Campaign 2 Campaign 1 CPA by Campaign (In USD) Count Daily Impressions by Campaign Campaign 1 Campaign 2 Campaign 3 $27.076 Campaign 3 Vs Budget of $50,000 $23.882 Campaign 1 Vs Budget of $26,000 $23.882 Campaign 2 Vs Budget of $31,000 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Time Specific MonthMarchFebJan
- 16. Post Marketing WebsitePerformance Scorecard 16 Default Channel Grouping Acquisition Behaviour Sessions % New Sessions New Users Bounce rate Pages/Session Avg. Session Duration 1. Direct 30,712 84.34% 25,597 76.42% 1.60 00:01:20 2. Referral 23,235 59.66% 13,631 83.93% 1.42 00:01:10 3. Add your text Here xx xx xx xx xx xx 4. Add your text Here xx xx xx xx xx xx 5. Add your text Here xx xx xx xx xx xx Website : www.abc.com March 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 17. Marketing Funnel Scorecarddepicting Website Performance 17 97 (76%) proceeded to registration page Start Page 127 30 (63%) Proceeded to purchase items Registration Page 97 Successful Sales 30 Total Visitors Visited Website www.xyz.com/mobile 20 www.xyz.com/menfashion 50 www.xyz.com/femalefashion 57 Mention website name here xx Total Visitors Exited Website 30 www.xyz.com/mobile 10 www.xyz.com/menfashion 10 www.xyz.com/femalefashion 10 Mention website name here xx Total Visitors 47 www.xyz.com/mobile 20 www.xyz.com/menfashion 17 www.xyz.com/femalefashion 10 Mention website name here xx 127 30 Opted Out 47 Opted Out 127 24th March 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 18. Marketing Website PerformanceScorecard Icons Slide 18
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- 20. 20 Vision This slide is100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission
- 21. Timeline 21 This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 2019 20182016 2020
- 22. Location 22 Russia This slide is100% editable. Adapt it to your needs and capture your audience's attention. Australia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brazil This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Canada This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 23. …Benjamin Franklin An investmentin knowledge pays the best interest. Opportunity is missed by most people because it dresses in overalls and looks like work. You have to maintain a culture of transformation and stay true to your values. …Thomas Edison …Jeff Weiner Quotes 23
- 24. Roadmap 24 2017 This slide is100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 25. Column Chart 25 0% 10% 20% 30% 40% 50% 60% 2017 20182019 2020 InPercentage(%) Years 0% 10% 20% 30% 40% 50% 60% 2017 2018 2019 2020 InPercentage(%) Years Product 01 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 26. Thank You 26 Call Us 0123456789 VisitUs # street number, city, state Follow Us emailaddress123@gmail.com Office Hour Monday – Saturday 09.00 – 6.00