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Customer Webcast: Measuring employer brand success with the new LinkedIn Career Pages
The document presents a webcast discussing the new LinkedIn career pages and their analytics features that help measure employer brand success. It outlines enhanced analytics capabilities, including updates, followers, visitors, and talent brand analytics, along with success stories showcasing the effectiveness of these tools. The session also includes a Q&A segment to further explore the benefits of the new offerings.
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Customer Webcast: Measuring employer brand success with the new LinkedIn Career Pages
- 1. The Power ofAnalytics: Measuring employer brand success with the new LinkedIn Career Pages Customer Webcast, 29 November 2016
- 2. Erica Fitch Customer SuccessManager LinkedIn Talent Solutions Tracey Brown Customer Success Manager LinkedIn Talent Solutions Your Facilitators
- 3. AGENDA 1. Introduction: Quickrefresh of the new product 2. Overview of analytics 3. Analytics deep dive 4. Success stories 5. Q&A
- 4. 3Confidential, LinkedIn Quick refreshon the new LinkedIn Career Pages 10 October 2016
- 5. ● Reach moreof the right talent Introducing the Next Generation of LinkedIn Career Pages Attract great talent with an authentic, personalized look at your culture & jobs ● Tell an authentic story ● Drive quality applicants ● Measure impact
- 6. 5Confidential, LinkedIn Overview ofenhanced Analytics 10 October 2016
- 7. 6Confidential, LinkedIn Company andCareer Pages comes with up to four Analytics reports 12 October 2016 1. Updates Analytics 2. Follower Analytics 3. Visitor Analytics 4. Talent Brand Analytics
- 8. 7Confidential, LinkedIn Analytics DeepDive 10 October 2016
- 9. 8Confidential, LinkedIn Key functionalityin the analytics dashboards 10 October 2016
- 10. 9Confidential, LinkedIn Updates Analyticsprovides aggregate and individual performance of your updates 10 October 2016 Organic Updates vs Sponsored Update Performance Individual Update Performance Updates Analytics
- 11. 10Confidential, LinkedIn Updates Engagementtable provides detailed individual performance of your updates 10 October 2016 Updates Analytics Updates Engagement Table
- 12. 11Confidential, LinkedIn Followers Analyticspaints a complete picture of performance on building your follower base 10 October 2016 Followers Analytics Three key areas will show Follower performance: Follower Acquisition Performance & Trends Follower Demographics Relative Performance to similar companies Follower Analytics
- 13. 12Confidential, LinkedIn Highlight andtrends gives an immediate snapshot of Follower performance 10 October 2016 Follower Acquisition Performance & Trends Follower Analytics
- 14. 13Confidential, LinkedIn Demographics andBenchmarks gives a deeper understanding of your Followers 10 October 2016 Follower Demographics & Benchmark Performance Follower Analytics
- 15. 14Confidential, LinkedIn Visitor Analyticsshows information on the amount of traffic to the page and who is visiting 10 October 2016 Three key graphs make up the Visitors Analytics Report: 1. Traffic metrics 2. Visitor demographics 3. Specific page traffic Visitor Analytics Visitor Analytics 2 1 3
- 16. 15Confidential, LinkedIn 1 Traffic Metricsshowing page performance can be found in the first chart 10 October 2016 Traffic Metrics Unique Visitors Page views Visitor Analytics
- 17. 16Confidential, LinkedIn Visitor Demographicsshow the type of members that are visiting your page 10 October 2016 Visitor Demographics Visitor Analytics 2
- 18. 17Confidential, LinkedIn 3 Page Trafficprovides detailed breakdown of each Tab and Audience View 10 October 2016 Page Traffic Visitor Analytics
- 19. 18Confidential, LinkedIn Talent BrandAnalytics show the strength of your employer brand and competitive insights 10 October 2016 Four key charts make up the Talent Brand Analytics Report: 1. Talent Highlights 2. Company Talent Flows 3. Talent Attraction 4. Applicant Behaviour Talent Brand AnalyticsTalent Brand Analytics 2 1 3 4
- 20. 19Confidential, LinkedIn Talent Highlightsprovides the first quick snapshot of your talent brand performance 10 October 2016 Talent Brand Analytics Talent Highlights Job View Job Applicant Follower 1
- 21. 20Confidential, LinkedIn 10 October2016 2 Talent Flows show which companies you have lost and gained employees from Talent Brand Analytics Company Talent Flows 2
- 22. 21Confidential, LinkedIn 10 October2016 Discover the top companies where talent is actively seeking out your organisation Talent Brand Analytics 3 Talent Attraction
- 23. 22Confidential, LinkedIn 10 October2016 What are your job applicants also doing on LinkedIn? Talent Brand Analytics 4 Application Behavior
- 24.
- 25. 24Confidential, LinkedIn Nova Systems 10October 2016 Change in Total Page Views +7% +93% Page Views per Visitor
- 26. 25Confidential, LinkedIn Shangri-La Job clicks +75% +47% PageViews per Visitor
- 27. 26Confidential, LinkedIn Q&A 10 October2016 Learn more: lnkd.in/newcareerpages