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Linked in leweb11 workshop
(1) LinkedIn has over 135 million members and continues growing rapidly. (2) LinkedIn offers tools for professionals and businesses to promote their brands, hire talent, and find jobs. (3) LinkedIn provides data and analytics to help marketers target influential professionals.
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Linked in leweb11 workshop
- 1. Make it Happenwith LinkedIn How to maximize the value of your network to succesfully manage your business and career Laurence Bret (@lbret) – Marketing Director EMEA
- 2. #InLeWeb #In #LeWeb11
- 3. It is timeto rethink the way we do our business
- 4. Are you sureyou’re using the right tools to
- 5. Promote your brandand products?
- 6. Hire the best talents?
- 7. Find the jobof your dream?
- 8. Maybe should youconsider...
- 9. The World’s LargestProfessional Network
- 10. To Make itHappen
- 11. 2 +33M Members Since IPO 135M+ +63% y/y growth 1 88M Avg Monthly Users in Q3’11 64% y/y growth 1 +12.5M Since IPO 3 7.6B Page Views in Q3’11 51% y/y growth 1 +523M Since IPO 3 1 1 Q3 ’11 end vs. Q3 ‘10 end | 2 As of November 3, 2011 | 3 Q3’11 end vs. Q1’11 end
- 12. 8M 3M 2M 3M+ 2M 2M *Source: Comscore Sept 2011
- 13. 3 500 +72% 3 300 CAGR 3 100 +18% m/m! 2 900 2 700 2 500 2 300 2 100 1 900 1 700 1 500 Source: Mediametrie Netrating
- 14. Average Age 39 HHI>€75K+ 21% College Grad+ 70% CXOs, VPs 6.2% Business Elite 15% Managers 32% Figures LinkedIn in Europe
- 15. I really enjoyfinding I like to pursue a life I influence people’s out how technology of challenge, novelty opinions, actions and works and change behaviours Index=105 Index=109 Index=111 It is important that It is important that companies are viewed my appearance as innovators in their reflects my status chosen field Index=128 Index=106 I get a real sense I like clothes and of success from accessories of owning something luxury brands outside the norm Index=136 Index=119 Source: BE:Europe 2011 based on daily reach
- 16. Field Guide toSuccess: Establish your company & employee identities Build Knowledge, Collaborate & Share Talent Acquisition & Talent Brand Business & Marketing Opportunities
- 17. Field Guide toSuccess: Establish your company & employee identities Build Knowledge, Collaborate & Share Talent Acquisition & Talent Brand Business & Marketing Opportunities
- 19. The professional profileof record Expanding focus on new professionals Connect Experience / Professional Education details Recommendations Summary: career and professional Skills / Education / highlights Groups
- 20. The definitive professionalsearch engine 1st
- 21. Field Guide toSuccess: Establish your company & employee identities Build Knowledge, Collaborate & Share Talent Acquisition & Talent Brand Business & Marketing Opportunities
- 22. Le moteur derecherche business le plus puissant 1,618 results for: “arbitrage” OR “merger” located in or near “London” in “Financial Services”
- 23. Your personal trademagazine: LinkedIn Today 180K+ publishers leveraging LinkedIn share buttons Context Critical mass Data Connections
- 24. Your source forprofessional knowledge: LinkedIn Groups Now over 1M+ professional groups on LinkedIn Start the conversation Participate Engage with Polls Influence Share news & discussions
- 25. Opening doors withprofessional connections: Alumni Function Location Companies Connect
- 26.
- 27. Field Guide toSuccess: Establish your company & employee identities Build Knowledge, Collaborate & Share Talent Acquisition & Talent Brand Business & Marketing Opportunities
- 28. Career Pages Manage youremployer brand Your open positions Your message dynamically adapts to the viewer Company culture video Your featured recruiters Your top employees Polls to engage your audience 28
- 29. Recruitment Ads Be ‘top-of-mind’among passive talent Warm up passive candidates Your ads stand out on LinkedIn pages Maximize impressions by reaching the right audience 29
- 30. Job Slot Job SeekerExperience Apply Now button can link to your ATS Posts feel personal Candidates see who they know at your company Job is indexed for search engines and can be published to Twitter Members forward your jobs in 2 clicks 30
- 31. LinkedIn Recruiter Enhanced CandidateSearch Save profiles to team or individual project folders Access names and full profiles beyond your 3-degree network Quickly zero-in on the right candidates with search filters 31
- 32. Transforming recruiting (again):Talent Pipeline Evolving LinkedIn Recruiter from product to platform Rob Le David Chang Vanessa Johnson Talent Pipeline Multiple lead sources Easily organized
- 33. Replacing the résumé:Apply with LinkedIn
- 34. Field Guide toSuccess: Establish your company & employee identities Build Knowledge, Collaborate & Share Talent Acquisition & Talent Brand Business & Marketing Opportunities
- 35. LinkedIn Marketing Solutions Targetingone of the most influential and affluent audiences on the web Self-Service Platform Display / Social Ads Need a Financial Advisor? Professional planning and tax preparation for 2012 www.mackenziedrake.com From: Makenzie Drake LinkedIn Company Pages Custom groups / Sponsorship
- 36. Providing marketers 1:1relationships with their followers 536,866 followers
- 37. Working everywhere ourmembers work: Mobile 1 At 400% y/y growth, Mobile is LinkedIn’s fastest growing service
- 38. Thank You Laurence BretStern Marketing Director, EMEA chez Linkedin Paris Area, France | Internet 500+ connections – 5 recommendations Public profile: http://fr.linkedin.com/in/laurencebret Email: lbret@linkedin.com Twitter: lbret