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Lets get linked in
The document provides tips on using LinkedIn to build a personal brand and professional portfolio. It discusses creating an identity on LinkedIn by completing your profile with a photo, headline, summary, experience and education. The document also recommends connecting with professionals in your network and using LinkedIn as a platform to develop knowledge in your field. Tips are given for using LinkedIn to positively market your personal brand and digital reputation.
Lets get linked in
- 1. Let’s Get LinkedIn DanielleQuiñones-Ortega, M.A. Student Programs Coordinator Office of Student Life, UCSB www.linkedin.com/daniellequinonesortega
- 2. Provide tipson how to use LinkedIn as your professional portfolio. Describe how LinkedIn can benefit you as you build your personal Goals brand and digital reputation. Provide concrete examples of methods to productively use LinkedIn to positively market your personal brand.
- 3. LinkedIn’s missionis to connect the world’s professionals to make About LinkedIn them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. In 2008, LinkedIn had approximately 32 million members. Last year in 2013, that number has grown to over 277 million. Are you one of them? https://www.linkedin.com/about-us
- 4. Identity. Network. Knowledge. Creating yourpersonal brand (identity) and digital reputation. Connecting with professionals in your area and across the world. Learning from your network and developing a professional publishing platform.
- 5. Creating yourpersonal brand (identity) and digital reputation. Photo | Add a professional headshot (not cropped). Headline | Stand out with a keyword-rich headline that describes how you want to be known on LinkedIn. Summary | Write a brief summary describing your professional background and aspirations. Identity Experience | List all the jobs you’ve held along with brief descriptions of each role. Education | Add all the institutions you’ve attended. Highlight honors, awards, and involvement. Skills & Expertise | Add at least 5 key skills to your profile, these will also serve as keywords. Recommendations & Endorsements | Ask for recommendations and endorsements from former colleagues, managers, and classmates. Vanity URL | Customize your profile URL and put your website, resume, email signature, and business cards to drive traffic to your LinkedIn profile.
- 6. Identity Max outyour profile. Who are you and what are you all about? This is the place for you to showcase your education, experience, and accomplishments.
- 7. Connecting withprofessionals in your area and across the world. Network
- 8. Learning fromyour network and developing a professional publishing platform. Companies Knowledge Groups
- 9. Professional CompetencyAreas for Student Affairs Practitioners, 2009 created by NASPA & ACPA. Leadership Personal Foundations Competencies Student Learning and Development
- 10. Provide tipson how to use LinkedIn as your professional portfolio. Describe how LinkedIn can benefit you as you build your personal Goals brand and digital reputation. Provide concrete examples of methods to productively use LinkedIn to positively market your personal brand.
- 11. Questions? Danielle Quiñones-Ortega, M.A. StudentPrograms Coordinator Office of Student Life, UCSB www.linkedin.com/daniellequinonesortega
- 12. https://www.linkedin.com/about-us http://www.slideshare.net/linkedin Credits http://www.naspa.org/images/uploads/main/Professional_Compet encies.pdf http://responsys.hs.llnwd.net/i5/responsysimages/content/linkedi n/LIJobSearchTipsChecklist4-3-13.pdf
Editor's Notes
- #2 This presentation is meant to serve as a beginners guide to understanding how to build your personal brand and digital reputation using LinkedIn as your professional portfolio. I am a Gaucho through and through. I graduated from UCSB with a degree in Chicana/o Studies, education & applied psychology in 2011. Immediately following graduation I attended San Diego State University to attain my Masters degree in Postsecondary Educational Leadership with a specialization in Student Affairs. Now, I am a new professional at UCSB and began my position early September. I am a huge LinkedIn fan and nerd.
- #3 By the time you leave today, I hope to cover the following with you. In this one session, I do not expect anyone to become an expert. Building your personal brand and your digital reputation is on-going.
- #5 LinkedIn is an amazing tool meant to showcase your work and serve as a professional portfolio. I have used LinkedIn to explore and build the following three things. Identity, network, knowledge.
- #6 Your identity on LinkedIn begins with some of these basic sections.
- #7 But I would like to challenge you to max out your profile. Add links or attach files to projects, websites, everything!
- #8 Grow your network by searching your email contacts and adding people you may know. I recommend always sending a personal message.
- #9 Companies | Learn about a company’s products and services, latest news, employees, job opportunities, and more. See how you’re connected to each company through your 1st, 2nd and 3rd degree connections. See statistics on employees, including where they worked before and after that company. Follow companies you’re interested in to get updates from them on your LinkedIn homepage.Groups | Join Groups relevant to your professional interests: alumni groups, industry groups, geographic groups, and more. Use groups to make connections, and job listings, establish thought leadership, and keep your pulse on hot industry issues. Groups promote discussion smaller networks. Measure contribution level.
- #10 Just to re-visit the goals for this presentation.