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KPCB Design in Tech Report 2015: Simplified and Redesigned
The document discusses the growing importance of design in technology. It notes that many top tech startups now have designers as co-founders and that design firms are being acquired by major tech companies. The document argues that combining design and business thinking leads to technology that is both affordable and profitable. It also suggests several ways to promote design in technology, such as cultivating multidisciplinary designers and incorporating design into business school curriculums.
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KPCB Design in Tech Report 2015: Simplified and Redesigned
- 1. JOHN MAEDA, DESIGNPARTNER #DESIGNINTECH created by DESIGN IN TECH REPORT 2015 SIMPLIFIED & REDESIGNED
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- 3. NEW TECH WAS DEVELOPEDAND USED FOR: IMPROVED SPEED LARGER STORAGE BEFORE created by
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- 5. GOOD UI +UX DESIGN ENCOURAGED MORE PEOPLE TO USE THE INTERNET 2001 MARY MEEKER PARTNER @KPCB created by
- 6. INVESTING IN DESIGN FIRMS… + IMPROVES THE COMPANY ADDSVALUE TO THE TECH ECONOMY created by
- 7. WAS ACQUIRED BYINTUIT EVERYONE IS MOVING TOWARDS MOBILEBECAUSE… UI AND UX MATTER 2008 created by
- 8. 201320132013 FACEBOOK ACQUIRED HOT STUDIO createdby (AN EXPERIENCE DESIGN COMPANY)
- 9. 55 OF THE TOP25 CUMULATIVE VENTURE CAPITAL BASED START-UPS WERE CO-FOUNDED BY DESIGNERS 2015 created by
- 10. 1027 START-UPS CO-FOUNDED BY DESIGNERS 10CREATIVE AGENCIES ACQUIRED BY TECH COMPANIES 27 2015 created by
- 11. START-UPS COFOUNDED BYDESIGNERS HAVE RAISED MORE THAN 2.75B2.75B55IN CAPITAL, AND MANY MORE ARE OUT THERE 2015 created by
- 12. A FEW THOUGHTS ABOUTDESIGN, TECH AND BUSINESS A FEW THOUGHTS ABOUT DESIGN, TECH, AND BUSINESS created by
- 13. BEFORE NOW DESIGN ISVITAL AND STRATEGIC DESIGN IS AN INVESTMENT, NOT A COST MAKE THE TECHNOLOGY MAKE IT LOOK GOOD STEP 1: STEP 2: created by
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- 15. DESIGNED TO BEEASILY ASSEMBLED DESIGNED BY MICHAEL THONET THE VIENNA COFFEE HOUSE CHAIR CAN BE FOUND ALL OVER EUROPE CHEAP AND QUICK TO MANUFACTURE SUCCESS STORY #1 created by
- 16. APPLE INTERLACES DESIGN WITH BUSINESS THINKING AFFORDABLE TO CONSUMERS PROFITABLE TO COMPANY SUCCESS STORY #2 LOGO DESIGNED BY ROB JANOFF created by
- 17. WHY SHOULD YOU (ANDBUSINESSES) CARE ABOUT #DESIGNINTECH? WHY SHOULD YOU (AND BUSINESSES) CARE ABOUT #DESIGNINTECH? created by
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- 19. SOCIALIZESOCIALIZETHE WAY WE TELEVISIONCOFFEETABLE CELLPHONECOMPUTER CHANGES created by
- 20. A WELL-ENGINEERED EXPERIENCE WORKS WELL BEFORENOW A WELL-DESIGNED EXPERIENCE WORKS WELL -FOR ME- created by
- 21. HOW CAN YOU PROMOTE #DESIGNINTECH? HOW CAN YOU PROMOTE #DESIGNINTECH? created by
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- 23. MOVE FROM THEWORLD OF CAPITALISM TO TALENTISMTALENTISM 2 created by
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- 27. EARLY HIRESEARLY HIRES CHANGE THECOMPANY CULTURE WITH 6 created by
- 28. START AT EXECUTIVE LEVELS EXECUTIVE LEVELS TO BRINGDESIGN CULTURE INTO A LARGE COMPANY 7 created by
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- 30. OLD NEW+ GOOD TECH COMPANIES IMPROVE BYCOMBINING OLD AND NEW created by
- 31. MOVING FROM TECHFOR TECHIES… created by
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- 33. THIS REDESIGN WASBASED ON THE KPCB DESIGN IN TECH REPORT 2015 AND ITS VIDEO PRESENTATION HTTP://WWW.KPCB.COM/BLOG/DESIGN-IN-TECH-REPORT-2015 FIND OUT MORE: HTTPS://WWW.YOUTUBE.COM/WATCH?V=TVGVVHD0RJS
- 34. LOOKING TO SIMPLIFYAND REDESIGN YOUR POWERPOINT PRESENTATION? WE CAN HELP! CONTACT US AT STINSONDESIGN.COM
- 35. www.stinsondesign.com @stinsondesign 1.888.960.9851 YOUMIGHT ALSO BE INTERESTED IN… SOURCES CONTENT HTTP://WWW.KPCB.COM/BLOG/DESIGN-IN-TECH-REPORT-2015 HTTPS://WWW.YOUTUBE.COM/WATCH?V=TVGVVHD0RJS