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How to Easily Automate Your Emails
The document provides a comprehensive guide to email automation, highlighting the benefits, strategies, and tools for effectively engaging with subscribers. It emphasizes the importance of automated email campaigns in enhancing marketing efforts and building relationships with customers. Key insights include automation's role in improving customer engagement, potential revenue increases, and tips on creating successful autoresponder series.
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How to Easily Automate Your Emails
- 1. © Constant Contact2015 How to EasilyAutomateYour Emails Inspire your new subscribers to take action NOW!
- 2. © Constant Contact2015 Online Marketing Coach who pushes her clients to do MORE….THINK BIGGER…ACCOMPLISH MORE, in the online world www.vanessa-cabrera.com VanessaCabrera Connect with me facebook.com/yoursocialmediamentor Linkedin.com/in/vanessacabrera @mentor-vanessacabrera
- 3. You receive... 3 Automation toolsare good for you and them Your customers receive... Clicks & downloads Bring visitors to the door Prompt reservations Encourage calls Coupons & discounts Videos, guides, e-books Support & assistance Information & tips
- 4. 91% of people check their emaildailySource: Litmus 4 The Benefits of Email Automation 82%sign up for email on brand websitesSource: Litmus 72%sign up expecting discountsSource: .slideshare.net/bluehornetemail 74% of marketers who have used automation say they have benefited from a competitive advantageSource: Our Social Times & Constant Contact 55% of these marketers say they have increased revenueSource: Our Social Times and Constant Contact
- 5. 96% of customers who visityour website are not ready to buySource: Kissmetrics 5 Factors Preventing Small Businesses From Implementing Marketing Automation 63% Of visitors will not return to your websiteSource: Kissmetrics 46% Lack of time 43% Lack of budget 59% Lack of knowledge
- 6. Agenda 6 1. What isan automation campaign? 2.How do you know if you should use one? 3. How to use it the RIGHT way 4.How others use automation tools 5.How to easily combine social media with your automated emails 6.How to create your own automated email(s)
- 7. 7 What is anAutomated Email? What is an Autoresponder…Funnel…Drip? 1.What is an automation campaign?
- 8. 1.What is anautomation campaign? Autoresponder 8 Welcome! Autoresponder works while you do.
- 9. How does itwork? 9 1.What is an automation campaign? Subscriber joins via website, blog post, or social media channel or you manually add them to a list A birthday email can be sent in advance of one’s special day A special message can be sent in advance of milestone date In a series, previous email sent triggers next in queue When a contact is added to a list Birthday event Anniversary event Previous email Actions that trigger emails to sendmessagesto newsubscribers:
- 10. 1.What is anautomation campaign? 10 Date-based automation List Join automation Series of messages sent to new subscribers Messages initiate when prospects join mailing list Triggered by subscription One message sent to existing customers Messages initiate on special dates/occasions Triggered by data in contact record Created in advance for marketing Short, sweet & evergreen Contains one call-to-action
- 11. Email Website Social Media Make alasting impression. Every time. Offer an incentive to join your mailing list – then make it easy 1.What is an automation campaign? They subscribe! Autoresponder delivers incentive immediately Subscriber takes action by redeeming coupon
- 12. Agenda 12 1. What isan automation campaign? 2.How do you know if you should use one? 3. How to use it the right way 4.Next steps 2. How do you know if you should use one?
- 13. 13 2. How doyou know if you should use one? If you answer ‘yes’ to any of these questions… Then Autoresponders are right for you Do you send the same introductory information over & over? Do you neglect to send information to new subscribers? Do you believe each subscriber should receive a friendly welcome? Do you want to create a lasting first impression immediately? Do you have specialized sub-audiences with varying interests? Do you want to celebrate customers’ birthdays? Do you want to send annual reminders?
- 14. 14 2. How doyou know if you should use one? 60% Source: Fleishman-Hillard ChiefMarketer.com Welcome Email =The MOTHER of all emails Use Automation Campaigns.
- 15. Agenda 15 1. What isan automation campaign? 2.How do you know if you should use one? 3. How to use it the RIGHT way a.Identify the goal of an autoresponder series b.Use evergreen content c.Segment your contacts 4.Next steps 3. How to use it the right way
- 16. Identify the goal. Strategize. 3a. Identifythe goal of an autoresponder series A B 16
- 17.
- 18. 18 Segment lists byyour audience’s interests
- 19. 19 Event Announcements Free ShippingSpecial Offers and Discounts Free Shipping Free Shipping New Product Announcements Event Announcements Project Guides, Blogs Generalized Interest Special Offers and Discounts Free Shipping Special Offers and Discounts Generalized Interest New Product Announcements Generalized Interest Project Guides, Blogs
- 20. 3c. Use evergreencontent Identify what you can offer - you have plenty Record a video series via smartphone Coupons, promo codes, consultations or gifts A special recipe Highlight products, services, employees with images Share a collage of photos Link to an informative blog post Access to an e-book, webinar or podcast A handout, cheat-sheet or How-To guide Tell your story in installments 20
- 21. Make it timeless.Make it “evergreen”. It is timeless, it never expires It includes goal-driven calls-to-action It’s short & sweet; informative, useful & timely Make it your best content.
- 22. 22 How Real BusinessesAre Automating their Emails
- 23.
- 24. 24 4. How othersuse automation tools WelcomeAutoresponder Email Series
- 25. 25 4. How othersuse automation tools OtherWays to Use Autoresponders A SMARTER way to look at Email Marketing
- 26. 26 4. How othersuse automation tools OtherWays to Use Autoresponders A SMARTER way to look at Email Marketing
- 27. 4. How othersuse automation tools 36 B2B example: Building Aspirations Welcome Email: Sent Immediately 1st Automated Email: Sent day 3 2nd Automated Email: Sent day 6 3rd Automated Email: Sent day 11
- 28. 37 How to CombineAutoresponderswith Social Media
- 29. 38 Use the URL linkto your sign up form throughout your online presence!
- 30. Agenda 41 1. What isan automation campaign? 2.How do you know if you should use one? 3. How to use it the right way 4.How to CreateYOUR OWN autoresponder 5. Next Steps
- 31. 44 5-DAYWELCOME SEQUENCE AUTOMATIONPROGRAM • Scripts to all 5 emails • The psychology and strategy behind each email to better help you create yours • Access to 5 Facebook Livestreams where I cover the who, what, and why questions of each email • Access to a 90 minute live training where I review the entire welcome sequence and share 3 other autoresponders I use to bring in automated revenue