How SEO Audit is Done? here is the complete guide.

How SEO Audit is Done? here is the complete guide.

• 1.
  How SEO Auditis Done A Step-by-Step Breakdown of SEO Performance Analysis
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  What is anSEO Audit? An SEO audit is a comprehensive evaluation of your website's visibility in search engines. It systematically examines every aspect of your site to uncover opportunities and issues. This diagnostic process identifies technical, on-page, and off-page issues that may be limiting your rankings and organic traffic potential. The result? A clear, prioritised action plan to enhance your organic performance and drive measurable improvements.
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  Objectives of anSEO Audit Crawlability & Indexing Detect barriers preventing search engines from properly crawling or indexing your content Content Performance Analyse keyword effectiveness and evaluate overall content quality User Experience Assess UX factors and mobile responsiveness across all devices Authority Assessment Review backlink profile, domain authority, and trust signals that influence rankings Competitive Analysis Benchmark your performance against key competitors in your niche
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  Step 1 –Website Health Check Begin your audit by conducting a thorough crawl of your website using industry- standard tools such as Screaming Frog, Ahrefs, or SEMrush. 01 Identify Broken Elements Locate broken links, missing pages (404 errors), and problematic redirect chains that harm user experience 02 Content Quality Check Flag duplicate content, thin pages with minimal value, and missing content that needs attention 03 Indexation Status Verify that all important pages are properly indexed and accessible to search engines
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  Step 2 –Technical SEO Audit Performance & Speed Evaluate site speed and Core Web Vitals using Google PageSpeed Insights • Identify performance bottlenecks affecting load times Technical Foundations Check mobile-friendliness and responsive design implementation Review XML sitemap structure and robots.txt configuration Verify HTTPS security protocol and proper canonical tag usage • Inspect structured data implementation (schema markup)
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  Step 3 –On-Page SEO Audit 1 Meta Elements Analyse title tags, meta descriptions, and header structure (H1–H3) for relevance and optimisation 2 Keyword Strategy Optimise keyword placement and maintain ideal density (1–2%) whilst ensuring content readability 3 Visual Assets Ensure comprehensive image optimisation including alt text, compression, and proper formatting 4 Internal Architecture Maintain logical internal linking hierarchy to distribute page authority effectively
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  Step 4 –Content Audit Performance Analysis Identify high-performing pages to replicate success and underperforming content requiring improvement Quality Assessment Evaluate content freshness, uniqueness, and overall quality standards across your site Intent Alignment Ensure content aligns with search intent and addresses actual user queries effectively Enhancement opportunity: Add missing keywords and semantically related topics (LSI keywords) to strengthen topical relevance.
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  Step 5 –Off-Page SEO Audit Backlink Profile Analysis Use tools like Ahrefs or Moz to conduct a comprehensive assessment of your link profile. Link Quality Identify toxic or spammy backlinks that could harm your site's reputation Anchor Text Analyse anchor text diversity to ensure a natural, balanced link profile Authority Metrics Compare domain authority and referring domains against competitors