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Google Display Network
The Google Display Network (GDN) allows advertisers to display banners and text ads on millions of websites. It works by having publishers in the Google AdSense program display ads from advertisers who use Google Ads. Advertisers benefit from GDN by gaining brand awareness, targeting niche audiences, and reaching users across many sites. Advertisers have various creative options for their display ads, including banners, videos, and native ads. Remarketing through GDN allows advertisers to retarget customers who previously visited their website.
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Google Display Network
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- 2. Agenda What isGoogle Display Network - GDN How GDN works Benefits of advertising on GDN Display creative options Re-marketing concept
- 3. WhatisGoogle Display Network-GDN In simplewords, the Google Display Network is a collection of millions of websites under the Google Ad Sense Program where you as an advertiser can place ads (web banners or text ads on various websites) through GoogleAds. Any web banner you see while visiting the CNN website or Movie Reviews site is part of the display network.
- 4. HowGDN works In asimple way, there are 3 parties involved. Publisher or website owner who owns and runs the site can be a part of the Google Ad Sense Program. Advertiser or brand pays Google to bring traffic to site.They have to set up campaign via Google Ads. Google via Google Ad Sense Program which allows the reach out to potential buyers.
- 5. Benefits of advertising onGDN •Brand Awareness • Niche targeting • Reach users when they are browsing • Scale
- 6. Display creative options o ResponsiveDisplayAds - Highly recommended o Banners - HTML-5 - JPG or GIF as picture (e.g. 300x250 unit or 728x90 unit) o Out stream ads o Native ads o In banner ads - video o Skippable or non-skippable ads as video (if site has video content)
- 7. Re-marketing concept Remarketing is away to connect with potential customers who have previously interacted with your website. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites across Google Display Network, thus helping you increase your chances to offer discounts or remind those audiences to make a purchase.
- 8. Hassan is aDigital Marketing veteran who helped grow many brands in the last 16 years. After spending nearly a decade working in digital for multimillion dollar brands in UK, USA & South Asia, Hassan knows what truly drives conversions, activate brands online, and Interviewed by Google UK for his exceptional campaigns. Hassan helped many clients to grow and generated more than $70 million. Google UK has published two case studies on his work. Hassan holds an MA in International Business from the University of Northumbria at Newcastle. Completed Certificate & Postgrad diploma in Digital from IDM-UK and Certificate in Brand Building from Judge Business School at Cambridge. https://www.linkedin.com/in/hasimti/