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Google AI Mode Optimisation Guide: How To Do AI SEO
This slidedeck is Rankmax's comprehensive guide to preparing for Google AI Mode, which could replace traditional search by September 2025. It presents a fundamental shift where Google will generate synthetic queries, use reasoning chains, and personalise results in real-time—making traditional SEO tactics obsolete. The deck outlines nine critical optimisation strategies: 1. Query Fan-Out Optimisation: Instead of targeting single keywords, businesses must answer 20-30 query variations per topic since AI generates dozens of related searches behind the scenes. 2. Passage-Level Optimisation: Every paragraph needs to be complete and self-contained with cited facts and 70+ Flesch readability scores, as LLMs analyse 150-300 word chunks rather than full pages. 3. Follow-Up Question Coverage: Content must anticipate "what happens after" and "what if" scenarios since AI Mode predicts users' next questions in their journey. 4. Semantic Chunking: Clear structure with headings, digestible paragraphs, and mobile-friendly formats helps LLMs extract information effectively. 5. Multimodal Content: Including videos with transcripts and podcasts increases citation potential across different AI query types. 6. Entity Authority Building: Securing mentions on major news sites and posting on platforms like Reddit and LinkedIn where LLMs prioritise citations. 7. Technical Foundations: Implementing FAQ, HowTo, and Article schema while avoiding JavaScript-rendered content that LLMs can't process. 8. Citation Tracking: Manual or automated monitoring across ChatGPT, Perplexity, and other LLMs since Google Search Console won't show AI Mode citations. 9. Content Freshness: Quarterly audits and competitor citation gap analysis to maintain relevance. The presentation emphasises urgency—traditional SEO value is diminishing, competitors may already be adapting, and the cost of catching up later will be significantly higher. It positions AI visibility as the new brand equity as adoption accelerates. The deck concludes with immediate action steps: searching topics in AI Mode, auditing current AI citations, identifying content gaps, and refreshing content with schema markup. This reflects Rankmax's strategic approach to helping mid-market companies transition from traditional SEO to AI-first optimisation before the competitive landscape shifts permanently.
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Google AI Mode Optimisation Guide: How To Do AI SEO
- 1. Google AI Mode Optimisation:Your Step-by-Step Guide Google AI Mode could replace traditional search by Sep 2025 Traditional SEO will lose to AI SEO-first strategy & tactics The businesses that prepare today will dominate tomorrow by James Banks 1 rankmax.ai Swipe for more ³
- 2. Here's What ToDo: Optimise For Query Fan-Out Optimise At The Passage-Level Optimise For Follow-Up Questions Structure For Semantic Chunking Create Multimodal Content Build Entity Authority Implement Technical Foundations Track AI Citations Maintain Content Freshness 2 rankmax.ai Swipe for more ³
- 3. Optimise For Query Fan-Out Answer20-30 query variations for each core topic Target conversational phrases and question formats Answer each sub-query concisely but thoroughly 3 rankmax.ai Swipe for more ³
- 4. What Is QueryFan-Out? When you search best CRM software, AI doesn't just process one query. It automatically generates dozens of related searches behind the scenes: CRM pricing comparison CRM for small businesses Salesforce alternatives CRM integration options HubSpot CRM features and limitations How to implement a CRM system Traditional SEO targets 1 keyword. AI Mode searches 20-100+ variations. 4 rankmax.ai Swipe for more ³
- 5. Why Query Fan-Out OptimisationMatters: AI breaks single searches into dozens of micro-queries Static keywords can't capture dynamic AI search behaviour Comprehensive sub-query coverage increases AI citations 5 rankmax.ai Swipe for more ³
- 6. Optimise At The Passage-Level Makeevery paragraph complete on its own Include cited facts, stats and data for every claim Aim for 70+ Flesch readability scores 6 rankmax.ai Swipe for more ³
- 7. SaaS Example: o Bad: Ourplatform improves efficiency ' Good: Slack's Workforce Index 2024 reveals 32% faster project completion rates among 10,000+ teams 7 rankmax.ai Swipe for more ³
- 8. eCommerce Example: o Bad: Customerslove our products ' Good: Shopify merchants boost conversions by 15% using personalised recommendations. (Source: Shopify Commerce Report, 2024) 8 rankmax.ai Swipe for more ³
- 9. Professional Services Example: o Bad: Wedeliver great results ' Good: Digital transformation delivers 25% cost savings within 18 months, per McKinsey Global Institute research 9 rankmax.ai Swipe for more ³
- 10. Why Passage-Level Optimisation Matters: LLMsanalyse small text chunks (150-300 words), not pages Incomplete passages get filtered out during AI retrieval One optimised passage can beat an entire poorly-structured page 10 rankmax.ai Swipe for more ³
- 11. Optimise For Follow-Up Questions Anticipatefollow-up questions users typically ask next Cover the what happens after and what if scenarios Include next steps, alternatives, and address common concerns 11 rankmax.ai Swipe for more ³
- 12. Why Follow-Up Optimisation Matters: AIMode predicts what users will ask next in their journey Content addressing follow-ups gets cited for conversational flow Anticipating questions positions you as the comprehensive source 12 rankmax.ai Swipe for more ³
- 13. Structure For Semantic Chunking Useclear, structured headings, paragraphs and lists Break long paragraphs into digestible chunks Display data in mobile-friendly formats like responsive tables 13 rankmax.ai Swipe for more ³
- 14. Why Semantic Chunking Matters: LLMsextract info based on clear structure, not flow Majority of AI queries happen on mobile where scanning matters Well-organised content can get selected more frequently 14 rankmax.ai Swipe for more ³
- 15. Create Multimodal Content BeyondText Include videos with complete transcripts Add relevant podcasts for additional context Design for both human readers AND AI retrieval agents 15 rankmax.ai Swipe for more ³
- 16. Why Multimodal Content Matters: AIMode can extract cite info from video and audio Different AI queries favour different content outputs Single topics across text, video, audio = more citation potential 16 rankmax.ai Swipe for more ³
- 17. Entity Authority: Build YourReputation Secure mentions on major news sites publications Post on Reddit, Quora, LinkedIn where LLMs proitise citations Create comprehensive topic clusters with internal linking 17 rankmax.ai Swipe for more ³
- 18. Why Entity Authority Matters: LLMsprioritise info from authoritative domains like major news sites AIs cross-reference multiple UGC sources to validate information Authority transfers across platforms to boost all citations 18 rankmax.ai Swipe for more ³
- 19. Implement Technical Foundations Schema Implement FAQ, HowTo, Article, Product, Organization schema Avoid rendering important content in JavaScript Create clear topic clusters with internal linking 19 rankmax.ai Swipe for more ³
- 20. Why Technical Foundations Matter: Schemamarkup tells AIs exactly what your content contains Most LLMs can't execute JavaScript = content invisible Connected content signals comprehensive topic coverage 20 rankmax.ai Swipe for more ³
- 21. Citation Tracking: Measure WhatMatters Set up manual or automated AI citation monitoring Track mentions across ChatGPT, Perplexity, AI Mode other LLMs Create monthly tracking reports 21 rankmax.ai Swipe for more ³
- 22. Why Citation Tracking Matters: GoogleSearch Console can't show AI Mode citations Tracking citation patterns reveal what AI systems actually value AI visibility is your new brand equity as adoption accelerates 22 rankmax.ai Swipe for more ³
- 23. $ Maintain Content Freshness Conductquarterly content audits for outdated info Perform regular citation gap analysis vs competitors Monitor industry publications for new changes 23 rankmax.ai Swipe for more ³
- 24. Why Content Freshness Matters: LLMsprioritise recent data over outdated information Citation landscapes change as competitors update content Being first with new insights gives you citation advantages 24 rankmax.ai Swipe for more ³
- 25. What You CanDo Today: 1 Search your topics in AI Mode and other major LLMs 2 Audit content that's getting AI citations 3 Identify gaps with your content vs what AI references 4 Refresh content + implement schema markup 25 rankmax.ai Swipe for more ³
- 26. ¦ A Wordof Warning: Traditional SEO value is diminishing Competitors may already be adapting Cost of catching up later will be significantly higher 26 rankmax.ai Swipe for more ³
- 27. Ready to Future-Proof YourBusiness? Comment AI READY for our AI SEO audit checklist Follow me for weekly AI SEO updates Share with someone who needs this by James Banks 27 rankmax.ai Swipe for more ³