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GatherUp Webinar - June 2020
The June 2020 webinar by GatherUp focused on Google review attributes, introducing features like monitoring and the minimal badge option to enhance review visibility. The session emphasized the importance of review attributes for valuable consumer insights and strategies for businesses to improve their online presence. Additionally, it covered developments in review management, including tag usage and considerations for evolving review strategies.
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GatherUp Webinar - June 2020
- 1. MONTHLY WEBINAR June 2020 @GatherUp| GatherUp.com
- 2. June 2020 WebinarAgenda • Google attribute monitoring • Minimal Badge option • Social sharing 1st-party review icon • New Direct Mode options • News, notes & reminders • Q & A
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- 4. What are GoogleReview Attributes? Attribute: a quality or a feature regarded as a characteristic or part of someone or something Consumers can leave “Critical” or “Positive” attributes with their review with simple clicks. Biggest change to Google reviews in 2 years
- 5. Why Monitor GoogleReview Attributes? • It’s valuable review content and context you need to know • It’s content your prospects will look at • They are widespread in most service related categories now • Engagement is already high • Multiple future implications for Google search and presentation • Monitoring has launched on Pro plans and up, with more updates on this being planned
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- 11. Review attributes • Asolution to rating-only reviews? • Ease of entry/click • Expansion of content and context • Increases review value from 5 to 25 data points • Many future possibilities
- 15. Have Review AttributesFixed A Google Review Problem?
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- 22. Left align Centeralign Right align • Links to your Review Widget page • Customize the rating and text color • Alignment options • Use in headers, footers, sidebars
- 23. Social Sharing –1st-party Review Logo
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- 31. New Direct ModeOptions
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- 34. 5x – 20xthe 1st-party reviews Ultimate Mode
- 36. Direct Mode Options 1.Allow you to ask for 3rd-party reviews only, no link/button for 1st-party 2. Legacy Mode users can upgrade to our new designs and keep the old process
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- 44. Migrate from LegacyMode We’re looking to sunset Legacy Mode in Fall 2020
- 49. News, Notes &Reminders
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- 51. The Power ofTags • Help your business or clients see themes • Benchmark and track key areas • Build marketing firepower
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- 55. Tags Summary • Anybusiness can benefit from tags • Deeper dive for your business • Huge value add for agencies & resellers • Use tags to simplify, measure & improve • Use tags to market with Tag Widgets • Auto-tagging does it all for you (Pro) https://gatherup.com/blog/the-power-of-tags-for-reviews/
- 56. Developing Your ReviewStrategy • Considerations: Reviews are like farming • Facebook is the conversation • 1st-party reviews: Own, not rent • Specialty review sites • Employment review sites – Glassdoor, Indeed • Regional and local review sites • Access > Plan > Execute > Iterate https://gatherup.com/blog/developing-your-review-strategy/
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- 59. Integrations & automationmade easy
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