The document discusses moving from open access to open data in scientific publishing. It outlines the social contract of science which involves validation, dissemination and further development of research. When these principles are not followed, it can constitute scientific malpractice by various stakeholders. The presentation advocates for data journals as an incentive that can help recognize data as a valid research output and encourage data sharing by providing metrics like citations. It provides details on what constitutes a data paper and reviews factors like peer review that are important for data journals to be successful.