chap2_data.ppt

© Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#›
Data Mining: Data
Lecture Notes for Chapter 2
Introduction to Data Mining
by
Tan, Steinbach, Kumar

What is Data?
 Collection of data objects and
their attributes
 An attribute is a property or
characteristic of an object
– Examples: eye color of a
person, temperature, etc.
– Attribute is also known as
variable, field, characteristic,
or feature
 A collection of attributes
describe an object
– Object is also known as
record, point, case, sample,
entity, or instance
Tid Refund Marital
Status
Taxable
Income Cheat
1 Yes Single 125K No
2 No Married 100K No
3 No Single 70K No
4 Yes Married 120K No
5 No Divorced 95K Yes
6 No Married 60K No
7 Yes Divorced 220K No
8 No Single 85K Yes
9 No Married 75K No
10 No Single 90K Yes
10
Attributes
Objects

Attribute Values
 Attribute values are numbers or symbols assigned
to an attribute
 Distinction between attributes and attribute values
– Same attribute can be mapped to different attribute
values
 Example: height can be measured in feet or meters
– Different attributes can be mapped to the same set of
values
 Example: Attribute values for ID and age are integers
 But properties of attribute values can be different
– ID has no limit but age has a maximum and minimum value

Measurement of Length
 The way you measure an attribute is somewhat may not match
the attributes properties.
1
2
3
5
5
7
8
15
10 4
A
B
C
D
E

Types of Attributes
 There are different types of attributes
– Nominal
 Examples: ID numbers, eye color, zip codes
– Ordinal
 Examples: rankings (e.g., taste of potato chips on a scale
from 1-10), grades, height in {tall, medium, short}
– Interval
 Examples: calendar dates, temperatures in Celsius or
Fahrenheit.
– Ratio
 Examples: temperature in Kelvin, length, time, counts

Properties of Attribute Values
 The type of an attribute depends on which of the
following properties it possesses:
– Distinctness: = 
– Order: < >
– Addition: + -
– Multiplication: * /
– Nominal attribute: distinctness
– Ordinal attribute: distinctness & order
– Interval attribute: distinctness, order & addition
– Ratio attribute: all 4 properties

Attribute
Type
Description Examples Operations
Nominal The values of a nominal attribute are
just different names, i.e., nominal
attributes provide only enough
information to distinguish one object
from another. (=, )
zip codes, employee
ID numbers, eye color,
sex: {male, female}
mode, entropy,
contingency
correlation, 2 test
Ordinal The values of an ordinal attribute
provide enough information to order
objects. (<, >)
hardness of minerals,
{good, better, best},
grades, street numbers
median, percentiles,
rank correlation,
run tests, sign tests
Interval For interval attributes, the
differences between values are
meaningful, i.e., a unit of
measurement exists.
(+, - )
calendar dates,
temperature in Celsius
or Fahrenheit
mean, standard
deviation, Pearson's
correlation, t and F
tests
Ratio For ratio variables, both differences
and ratios are meaningful. (*, /)
temperature in Kelvin,
monetary quantities,
counts, age, mass,
length, electrical
current
geometric mean,
harmonic mean,
percent variation

Attribute
Level
Transformation Comments
Nominal Any permutation of values If all employee ID numbers
were reassigned, would it
make any difference?
Ordinal An order preserving change of
values, i.e.,
new_value = f(old_value)
where f is a monotonic function.
An attribute encompassing
the notion of good, better
best can be represented
equally well by the values
{1, 2, 3} or by { 0.5, 1,
10}.
Interval new_value =a * old_value + b
where a and b are constants
Thus, the Fahrenheit and
Celsius temperature scales
differ in terms of where
their zero value is and the
size of a unit (degree).
Ratio new_value = a * old_value Length can be measured in
meters or feet.

Discrete and Continuous Attributes
 Discrete Attribute
– Has only a finite or countably infinite set of values
– Examples: zip codes, counts, or the set of words in a collection of
documents
– Often represented as integer variables.
– Note: binary attributes are a special case of discrete attributes
 Continuous Attribute
– Has real numbers as attribute values
– Examples: temperature, height, or weight.
– Practically, real values can only be measured and represented
using a finite number of digits.
– Continuous attributes are typically represented as floating-point
variables.

Types of data sets
 Record
– Data Matrix
– Document Data
– Transaction Data
 Graph
– World Wide Web
– Molecular Structures
 Ordered
– Spatial Data
– Temporal Data
– Sequential Data
– Genetic Sequence Data

Important Characteristics of Structured Data
– Dimensionality
 Curse of Dimensionality
– Sparsity
 Only presence counts
– Resolution
 Patterns depend on the scale

Record Data
 Data that consists of a collection of records, each
of which consists of a fixed set of attributes
Tid Refund Marital
Status
Taxable
Income Cheat
1 Yes Single 125K No
2 No Married 100K No
3 No Single 70K No
4 Yes Married 120K No
5 No Divorced 95K Yes
6 No Married 60K No
7 Yes Divorced 220K No
8 No Single 85K Yes
9 No Married 75K No
10 No Single 90K Yes
10

Data Matrix
 If data objects have the same fixed set of numeric
attributes, then the data objects can be thought of as
points in a multi-dimensional space, where each
dimension represents a distinct attribute
 Such data set can be represented by an m by n matrix,
where there are m rows, one for each object, and n
columns, one for each attribute
1.1
2.2
16.22
6.25
12.65
1.2
2.7
15.22
5.27
10.23
Thickness
Load
Distance
Projection
of y load
Projection
of x Load
1.1
2.2
16.22
6.25
12.65
1.2
2.7
15.22
5.27
10.23
Thickness
Load
Distance
Projection
of y load
Projection
of x Load

Document Data
 Each document becomes a `term' vector,
– each term is a component (attribute) of the vector,
– the value of each component is the number of times
the corresponding term occurs in the document.
Document 1
season
timeout
lost
wi
n
game
score
ball
pla
y
coach
team
Document 2
Document 3
3 0 5 0 2 6 0 2 0 2
0
0
7 0 2 1 0 0 3 0 0
1 0 0 1 2 2 0 3 0

Transaction Data
 A special type of record data, where
– each record (transaction) involves a set of items.
– For example, consider a grocery store. The set of
products purchased by a customer during one
shopping trip constitute a transaction, while the
individual products that were purchased are the items.
TID Items
1 Bread, Coke, Milk
2 Beer, Bread
3 Beer, Coke, Diaper, Milk
4 Beer, Bread, Diaper, Milk
5 Coke, Diaper, Milk

Graph Data
 Examples: Generic graph and HTML Links
5
2
1
2
5
<a href="papers/papers.html#bbbb">
Data Mining </a>
<li>
<a href="papers/papers.html#aaaa">
Graph Partitioning </a>
<li>
<a href="papers/papers.html#aaaa">
Parallel Solution of Sparse Linear System of Equations </a>
<li>
<a href="papers/papers.html#ffff">
N-Body Computation and Dense Linear System Solvers

Chemical Data
 Benzene Molecule: C6H6

Ordered Data
 Sequences of transactions
An element of
the sequence
Items/Events

Ordered Data
 Genomic sequence data
GGTTCCGCCTTCAGCCCCGCGCC
CGCAGGGCCCGCCCCGCGCCGTC
GAGAAGGGCCCGCCTGGCGGGCG
GGGGGAGGCGGGGCCGCCCGAGC
CCAACCGAGTCCGACCAGGTGCC
CCCTCTGCTCGGCCTAGACCTGA
GCTCATTAGGCGGCAGCGGACAG
GCCAAGTAGAACACGCGAAGCGC
TGGGCTGCCTGCTGCGACCAGGG

Ordered Data
 Spatio-Temporal Data
Average Monthly
Temperature of
land and ocean

Data Quality
 What kinds of data quality problems?
 How can we detect problems with the data?
 What can we do about these problems?
 Examples of data quality problems:
– Noise and outliers
– missing values
– duplicate data

Noise
 Noise refers to modification of original values
– Examples: distortion of a person’s voice when talking
on a poor phone and “snow” on television screen
Two Sine Waves Two Sine Waves + Noise

Outliers
 Outliers are data objects with characteristics that
are considerably different than most of the other
data objects in the data set

Missing Values
 Reasons for missing values
– Information is not collected
(e.g., people decline to give their age and weight)
– Attributes may not be applicable to all cases
(e.g., annual income is not applicable to children)
 Handling missing values
– Eliminate Data Objects
– Estimate Missing Values
– Ignore the Missing Value During Analysis
– Replace with all possible values (weighted by their
probabilities)

Duplicate Data
 Data set may include data objects that are
duplicates, or almost duplicates of one another
– Major issue when merging data from heterogeous
sources
 Examples:
– Same person with multiple email addresses
 Data cleaning
– Process of dealing with duplicate data issues

Data Preprocessing
 Aggregation
 Sampling
 Dimensionality Reduction
 Feature subset selection
 Feature creation
 Discretization and Binarization
 Attribute Transformation

Aggregation
 Combining two or more attributes (or objects) into
a single attribute (or object)
 Purpose
– Data reduction
 Reduce the number of attributes or objects
– Change of scale
 Cities aggregated into regions, states, countries, etc
– More “stable” data
 Aggregated data tends to have less variability

Aggregation
Standard Deviation of Average
Monthly Precipitation
Standard Deviation of Average
Yearly Precipitation
Variation of Precipitation in Australia

Sampling
 Sampling is the main technique employed for data selection.
– It is often used for both the preliminary investigation of the data
and the final data analysis.
 Statisticians sample because obtaining the entire set of data
of interest is too expensive or time consuming.
 Sampling is used in data mining because processing the
entire set of data of interest is too expensive or time
consuming.

Sampling …
 The key principle for effective sampling is the
following:
– using a sample will work almost as well as using the
entire data sets, if the sample is representative
– A sample is representative if it has approximately the
same property (of interest) as the original set of data

Types of Sampling
 Simple Random Sampling
– There is an equal probability of selecting any particular item
 Sampling without replacement
– As each item is selected, it is removed from the population
 Sampling with replacement
– Objects are not removed from the population as they are
selected for the sample.
 In sampling with replacement, the same object can be picked up
more than once
 Stratified sampling
– Split the data into several partitions; then draw random samples
from each partition

Sample Size
8000 points 2000 Points 500 Points

Sample Size
 What sample size is necessary to get at least one
object from each of 10 groups.

Curse of Dimensionality
 When dimensionality
increases, data becomes
increasingly sparse in the
space that it occupies
 Definitions of density and
distance between points,
which is critical for
clustering and outlier
detection, become less
meaningful • Randomly generate 500 points
• Compute difference between max and min
distance between any pair of points

Dimensionality Reduction
 Purpose:
– Avoid curse of dimensionality
– Reduce amount of time and memory required by data
mining algorithms
– Allow data to be more easily visualized
– May help to eliminate irrelevant features or reduce
noise
 Techniques
– Principle Component Analysis
– Singular Value Decomposition
– Others: supervised and non-linear techniques

Dimensionality Reduction: PCA
 Goal is to find a projection that captures the
largest amount of variation in data
x2
x1
e

 Find the eigenvectors of the covariance matrix
 The eigenvectors define the new space
x2
x1
e

Dimensionality Reduction: ISOMAP
 Construct a neighbourhood graph
 For each pair of points in the graph, compute the shortest
path distances – geodesic distances
By: Tenenbaum, de Silva,
Langford (2000)

Dimensions = 10
Dimensions = 40
Dimensions = 80
Dimensions = 120
Dimensions = 160
Dimensions = 206

Feature Subset Selection
 Another way to reduce dimensionality of data
 Redundant features
– duplicate much or all of the information contained in
one or more other attributes
– Example: purchase price of a product and the amount
of sales tax paid
 Irrelevant features
– contain no information that is useful for the data
mining task at hand
– Example: students' ID is often irrelevant to the task of
predicting students' GPA

Feature Subset Selection
 Techniques:
– Brute-force approch:
Try all possible feature subsets as input to data mining algorithm
– Embedded approaches:
 Feature selection occurs naturally as part of the data mining
algorithm
– Filter approaches:
 Features are selected before data mining algorithm is run
– Wrapper approaches:
 Use the data mining algorithm as a black box to find best subset
of attributes

Feature Creation
 Create new attributes that can capture the
important information in a data set much more
efficiently than the original attributes
 Three general methodologies:
– Feature Extraction
 domain-specific
– Mapping Data to New Space
– Feature Construction
 combining features

Discretization Using Class Labels
 Entropy based approach
3 categories for both x and y 5 categories for both x and y

Binarization

Discretization Without Using Class Labels
Data Equal interval width
Equal frequency K-means

Attribute Transformation
 A function that maps the entire set of values of a
given attribute to a new set of replacement values
such that each old value can be identified with
one of the new values
– Simple functions: xk, log(x), ex, |x|
– Standardization and Normalization

Similarity and Dissimilarity
 Similarity
– Numerical measure of how alike two data objects are.
– Is higher when objects are more alike.
– Often falls in the range [0,1]
 Dissimilarity
– Numerical measure of how different are two data
objects
– Lower when objects are more alike
– Minimum dissimilarity is often 0
– Upper limit varies
 Proximity refers to a similarity or dissimilarity

Similarity/Dissimilarity for Simple Attributes
p and q are the attribute values for two data objects.

Euclidean Distance
 Euclidean Distance
Where n is the number of dimensions (attributes) and pk and qk
are, respectively, the kth attributes (components) or data
objects p and q.
 Standardization is necessary, if scales differ.




n
k
k
k q
p
dist
1
2
)
(

Euclidean Distance
0
1
2
3
0 1 2 3 4 5 6
p1
p2
p3 p4
point x y
p1 0 2
p2 2 0
p3 3 1
p4 5 1
Distance Matrix
p1 p2 p3 p4
p1 0 2.828 3.162 5.099
p2 2.828 0 1.414 3.162
p3 3.162 1.414 0 2
p4 5.099 3.162 2 0

Minkowski Distance
 Minkowski Distance is a generalization of Euclidean
Distance
Where r is a parameter, n is the number of dimensions
(attributes) and pk and qk are, respectively, the kth attributes
(components) or data objects p and q.
r
n
k
r
k
k q
p
dist
1
1
)
|
|
( 




Minkowski Distance: Examples
 r = 1. City block (Manhattan, taxicab, L1 norm) distance.
– A common example of this is the Hamming distance, which is just the
number of bits that are different between two binary vectors
 r = 2. Euclidean distance
 Do not confuse r with n, i.e., all these distances are
defined for all numbers of dimensions.

Minkowski Distance
Distance Matrix
point x y
p1 0 2
p2 2 0
p3 3 1
p4 5 1
L1 p1 p2 p3 p4
p1 0 4 4 6
p2 4 0 2 4
p3 4 2 0 2
p4 6 4 2 0
L2 p1 p2 p3 p4
p1 0 2.828 3.162 5.099
p2 2.828 0 1.414 3.162
p3 3.162 1.414 0 2
p4 5.099 3.162 2 0

Mahalanobis Distance
T
q
p
q
p
q
p
s
mahalanobi )
(
)
(
)
,
( 1



 
For red points, the Euclidean distance is 14.7, Mahalanobis distance is 6.
 is the covariance matrix of
the input data X







n
i
k
ik
j
ij
k
j X
X
X
X
n 1
, )
)(
(
1
1

Mahalanobis Distance
Covariance Matrix:








3
.
0
2
.
0
2
.
0
3
.
0
B
A
C
A: (0.5, 0.5)
B: (0, 1)
C: (1.5, 1.5)
Mahal(A,B) = 5
Mahal(A,C) = 4

Common Properties of a Distance
 Distances, such as the Euclidean distance,
have some well known properties.
1. d(p, q)  0 for all p and q and d(p, q) = 0 only if
p = q. (Positive definiteness)
2. d(p, q) = d(q, p) for all p and q. (Symmetry)
3. d(p, r)  d(p, q) + d(q, r) for all points p, q, and r.
(Triangle Inequality)
where d(p, q) is the distance (dissimilarity) between
points (data objects), p and q.
 A distance that satisfies these properties is a
metric

Common Properties of a Similarity
 Similarities, also have some well known
properties.
1. s(p, q) = 1 (or maximum similarity) only if p = q.
2. s(p, q) = s(q, p) for all p and q. (Symmetry)
where s(p, q) is the similarity between points (data
objects), p and q.

Similarity Between Binary Vectors
 Common situation is that objects, p and q, have only
binary attributes
 Compute similarities using the following quantities
M01 = the number of attributes where p was 0 and q was 1
 Simple Matching and Jaccard Coefficients
SMC = number of matches / number of attributes
= (M11 + M00) / (M01 + M10 + M11 + M00)
J = number of 11 matches / number of not-both-zero attributes values
= (M11) / (M01 + M10 + M11)

SMC versus Jaccard: Example
p = 1 0 0 0 0 0 0 0 0 0
q = 0 0 0 0 0 0 1 0 0 1
M01 = 2 (the number of attributes where p was 0 and q was 1)
SMC = (M11 + M00)/(M01 + M10 + M11 + M00) = (0+7) / (2+1+0+7) = 0.7
J = (M11) / (M01 + M10 + M11) = 0 / (2 + 1 + 0) = 0

Cosine Similarity
 If d1 and d2 are two document vectors, then
cos( d1, d2 ) = (d1  d2) / ||d1|| ||d2|| ,
where  indicates vector dot product and || d || is the length of vector d.
 Example:
d1 = 3 2 0 5 0 0 0 2 0 0
d2 = 1 0 0 0 0 0 0 1 0 2
d1  d2= 3*1 + 2*0 + 0*0 + 5*0 + 0*0 + 0*0 + 0*0 + 2*1 + 0*0 + 0*2 = 5
||d1|| = (3*3+2*2+0*0+5*5+0*0+0*0+0*0+2*2+0*0+0*0)0.5 = (42) 0.5 = 6.481
||d2|| = (1*1+0*0+0*0+0*0+0*0+0*0+0*0+1*1+0*0+2*2) 0.5 = (6) 0.5 = 2.245
cos( d1, d2 ) = .3150

Extended Jaccard Coefficient (Tanimoto)
 Variation of Jaccard for continuous or count
attributes
– Reduces to Jaccard for binary attributes

Correlation
 Correlation measures the linear relationship
between objects
 To compute correlation, we standardize data
objects, p and q, and then take their dot product
)
(
/
))
(
( p
std
p
mean
p
p k
k 


)
(
/
))
(
( q
std
q
mean
q
q k
k 


q
p
q
p
n
correlatio 



)
,
(

Visually Evaluating Correlation
Scatter plots
showing the
similarity from
–1 to 1.

General Approach for Combining Similarities
 Sometimes attributes are of many different
types, but an overall similarity is needed.

Using Weights to Combine Similarities
 May not want to treat all attributes the same.
– Use weights wk which are between 0 and 1 and sum
to 1.

WEKA Filters
 1- ReplaceMissingValues.
 AddExpression
 Resample
 NominalToBinary
 Discritize (Equal width)
 PKIDiscritize (Equal Frequency)
 Standardize or Center  Mean=0, Std=1
 Normalize  [0,1]

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