An Introduction to FacebookESRAKelli Brown | June 2011
About your presenterCEO and lead consultant at Pixel/Point PressDecade of experience:Web development and designPrint and digital graphic designWeb marketingSearch Engine Optimization (SEO)Send questions to kelli@pixelpointpress.com
What we do:Social Media
Search Engine Optimization (SEO)
Website Development in WordPress and Joomla!
Custom Facebook Tabs and Pages
Consulting
Strategy
Implementation
MaintenanceWhat is Facebook?
Facebook in a nutshellLargest social network worldwideTranslated into 97 different languages and dialects (including Hebrew, Pirate English)Nearly 700 million active usersVisited the site in the past monthPassed Google as most visited site on the web
Facebook’s (short) historyFounded at Harvard as an internal networkExpanded to international collegesHigh schools also addedExpanded to work networksExpanded worldwide – Sept. 2006
Facebook growth
Why use Facebook?To connect: With family, friends, organizations, companies, groups and communitiesTo share: Storytelling, events, photos, videosTo discuss: Comments, feedback, reviews, discussions, polls
News Feed
Facebook Page TypesFour types of pages:Profile – for individual peopleGroup – whether commercial or for funFan – Businesses, products, artists, public figuresAnd others – it changes quickly and often
Getting Started – Personal profilesUse your real name and an email address you check oftenAdd a picture to make it easier to find youAdd basic biography informationAdjust your privacy settings
My favorite part of Facebook is…SHARINGSharing news quickly with a huge amount of people I’m connected to worldwide…(posted about an hour after arrival)
Comments
Photos
Videos
Links to other sites on the web
Events
Notes
How to start sharing?Who will see the updates I post?How do I find friends first?
Finding new friends
Searching
Facebook Messages
Privacy Settings - Individual
Privacy Settings - Content
Questions about personal profiles?
Facebook Groups

An Introduction to Facebook