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5 Deadly Marketing Data Mistakes (And How to Avoid Them) - Slides
The document discusses the challenges marketers face with big data, highlighting the importance of clean data for optimizing revenue. It outlines five critical data mistakes companies make, emphasizing that good data can significantly improve ROI and sales forecasting. Additionally, it provides details on available resources and a live Q&A session for attendees to address their marketing data concerns.
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5 Deadly Marketing Data Mistakes (And How to Avoid Them) - Slides
- 1. #123ZoomInfo Mike Turner, Webmarketing123 Anna Fisher, ZoomInfo
- 2. 1. Can Iask questions? Of course! Tag your tweets with #123ZoomInfo or type in the chat box. 2. Can I have a copy of the slides? Yes! We’ll email you a free copy. #123ZoomInfo FAQs
- 3. We drive revenue. Not just clicks and traffic. / About Webmarketing123 SEM SEO Attribution Display Video #123ZoomInfo Content Creation ROI Tracking Social Website Design Conversion Optimization
- 4. Your Target BuyersFound! ZoomInfo delivers detailed profiles on business contacts and companies through a suite of software tools. #123ZoomInfo / About ZoomInfo
- 5. 1 The “BigData” Dilemma Defining the Modern Marketing Challenge 2 5 Deadly Marketing Data Mistakes Delivering Clean Data for a Stronger Pipeline 3 Live Q&A Ask Your Toughest Digital Data Questions #123ZoomInfo On the Agenda
- 6. Marketers have aBig Data problem. #123ZoomInfo / The Big Data Problem
- 7. Marketers have aBig Data problem. #123ZoomInfo / The Big Data Problem Data is growing 40% per year worldwide. Source: Forbes, Big Data Analytics and the Future of Marketing and Sales
- 8. Marketers have aBig Data problem. #123ZoomInfo / The Big Data Problem And, SEO it lives in silos. SEM Email Social
- 9. #123ZoomInfo / TheBig Data Problem Good data is worth the headache. Companies that make data-driven decisions improve ROI by 15-20%. Source: McKinsey, http://cmsoforum.mckinsey.com/topic/roi
- 10. #123ZoomInfo / TheBig Data Problem Good data is worth the headache. 1 2 3 Identify your most lucrative target market. Close more deals faster with efficient lead nurture programs. Facilitate better sales-marketing alignment. 4 Accurately forecast sales-marketing pipeline.
- 11. 1 The “BigData” Dilemma Defining the Modern Marketing Challenge 2 5 Deadly Marketing Data Mistakes Delivering Clean Data for a Stronger Pipeline 3 Live Q&A Ask Your Toughest Digital Data Questions #123ZoomInfo On the Agenda
- 12. #123ZoomInfo / 5Deadly Marketing Data Mistakes Bad data hygiene. How fast does turnover occur at your company? 1 Your customers have the same issues!
- 13. #123ZoomInfo / 5Deadly Marketing Data Mistakes 1 Bad data hygiene.
- 14. 2 Form fieldsgalore. #123ZoomInfo / 5 Deadly Marketing Data Mistakes
- 15. Not so strategic3 segmentation. #123ZoomInfo / 5 Deadly Marketing Data Mistakes
- 16. Not so strategic3 segmentation. #123ZoomInfo / 5 Deadly Marketing Data Mistakes
- 17. Tracking every 4metric possible. “marketing qualified lead” “new leads” “close rate” “CPM” “impressions” “repins” “retweets” #123ZoomInfo / 5 Deadly Marketing Data Mistakes “conversion rate” “sales qualified lead” “bounce rate” “clickthrough rate” “cost per click” “ROI” “clicks” “visitors” “engagement rate” “new leads” “close rate” “CPM” “Likes” “visitors” “favorites” “follower growth” “quality score” “CPV” “visits” “indexed pages” “# of top 10 keywords” “traffic growth”
- 18. Tracking every 4metric possible. These SEO metrics are essential. ✓ ✓ ✓ #123ZoomInfo / 5 Deadly Marketing Data Mistakes $ $ $ Qualified Leads (SQL/MQL) Sales Pipeline Opportunity Closed Won Revenue Organic traffic volume. Organic traffic to preferred landing pages. Organic keyword theme ranking. % of keywords ranking for preferred landing pages. ✓ ✓ Conversion volume and CVR. But, take it a step further for revenue.
- 19. Tracking every 4metric possible. #123ZoomInfo / 5 Deadly Marketing Data Mistakes Track progress with agreed upon KPIs. Identify goals, build action plan, & assign ownership to ensure accountability.
- 20. Reporting on 5leads – not revenue. #123ZoomInfo / 5 Deadly Marketing Data Mistakes It’s not enough to measure leads alone.
- 21. Reporting on 5leads – not revenue. #123ZoomInfo / 5 Deadly Marketing Data Mistakes Close the loop by tying mobile campaigns to revenue in CRM.
- 22. 1 The “BigData” Dilemma Defining the Modern Marketing Challenge 2 5 Deadly Marketing Data Mistakes Delivering Clean Data for a Stronger Pipeline 3 Live Q&A Ask Your Toughest Digital Data Questions #123ZoomInfo On the Agenda
- 23. Schedule a freedigital marketing consultation! results@webmarketing123.com 800. 619. 1570 Clean up your data! Give us a call to get started. #123ZoomInfo Thanks! Mike Turner, Webmarketing123 Director of Business Development Thanks! Anna Fisher, ZoomInfo Marketing, Head of Lead Generation b2bdata@zoominfo.com 866. 904. 9666