experience
design
design
CHANGE
3 thingsthat’s makes our world completely
different than that of your parents
1. abundance,
2.Asia and
3 . a u t o m a t i o n
thingsthat
peopletouchare
High............&
High...............
High CONCEPT
• “Het talent om artistieke en emotionele
schoonheid te scheppen, patronen en
kansen te ontdekken, een bevredigend
verhaal te vertellen en schijnbaar
losstaande ideeën te combineren tot een
nieuwe uitvinding”
High TOUCH
• “Het talent om empathisch te zijn,
subtiliteiten in de menselijke interactie te
begrijpen, plezier te ontdekken in jezelf en
dat op te roepen bij anderen, en het
alledaagse ontstijgen in de zoektocht naar
doel en zijn.”
Hightouch&
Highconcept
leftAND right
6?
design
verhaal
play
zingeving
empathie
symfonie
design
read
design
bring design
example
that realy touched you
put it in your book with the story.
storm
notonlyfunctionbut
also design
It’snolongersufficienttomakeproducts,servicesand
experiencesonlyfunctional.
It’seconomicallycrucial andpersonallysatisfyingtodesignstuff
thatisbeautiful,standsoutandmakesanimpact.
designisa
combinationof
functionality
&
meaning
3 things
that make design important
1.design makes life easy
2. design has the power to stand out
3. design can change the world
wearealldesigners.
whatdidyoudesign
lately?
good designer
looksaround
is
curious
createsby
combining
makeslife
easier
makes
you
happy
alfa romeo spider 1990
biod extase 1979
volkswagen T2 1979
some things
become more
beautiful when
they get older
some things
become more
beautiful when
they work well
some things
become more beautiful
when you take good care
m y b e s t o f
DESIGN ACADEMY
2004-2008
stefan sagmeisterop TED.com
bedankt!see you tomorrow
at 8.30 downstairs

2013summerschoolday2 design