Best Sales Objections
Handling Techniques
20
Objections in
sales happen
when customers
try to break
the sales
process.
Bad sellers
become disappointed
and make mistakes
when such objections arise.
Off course
it is possible
to move to
another client,
Off course
it is possible
to move to
another client,
but it’s not wise!
Think of all the money, efforts,
time and other resources you and
your company invested into
attracting customers
You have to try lead as many
prospects to the actual sale
as possible and often
you will face many objections.
Types of sales objections
It is too
expensive!
Types of sales objections
price
It is too
expensive!
We don’t
need this!
Types of sales objections
price, need
It is too
expensive!
We don’t
need this!
I’ll call
you later!
Types of sales objections
price, need, time
It is too
expensive!
We don’t
need this!
I’ll call
you later!
The style
is bad!
Types of sales objections
price, need, time, product
It is too
expensive!
We don’t
need this!
I’ll call
you later!
The style
is bad!
Your company
is too small!
Types of sales objections
price, need, time, product, source
How to handle
sales objections?
How to handle
sales objections?
Here are top tips,
tricks and techniques.
Do as much
preparation as you
can before you start
selling.
Analyze the
objections that your
customers usually
have.
BE PREPARED
Even if you
already know
what the objection
is and how to
handle it, don’t try
to interrupt your
customers.
DO NOT
INTERRUPT
You should thank
your customers for
the objection because
this means that you
are given a chance to
win the competition
and close the deal.
THANK
Agree with your customers
before addressing their
objections. If you show that
you understand them they
will understand you.
AGREE
EXAMPLE
Customer:
- Your prices are higher than prices of
our current supplier.
EXAMPLE
Customer:
- Your prices are higher than prices of
our current supplier.
You:
- Yes, I understand that price is a very
important factor, but if you calculate all costs
including maintenance and service you will
see that in reality our products are cheaper.
If you are sure that
your customer builds
the objection on
personal
assumptions you
can deny this
objection. You
should feel when
you can do it.
DENY
Customer:
- There is no service for this product in my
area. I will not be able to service it.
EXAMPLE
Customer:
- There is no service for this product in my
area. I will not be able to service it.
You:
- That is not right. There are 2 service
providers in less than 10 miles from your
company. Also, in a few months we will
open another big certified service center
in your city.
EXAMPLE
If you are not sure what
the customers objection
is ask them for
clarification.
You should not guess as
it may be very harmful.
CLARIFY
If you are sure that
some objections
will be expressed
you should try to
express them by
yourself.
SAY IT
EXAMPLE
- My clients often are concerned about the
size of the product, but after they buy it I get
many positive comments about how good
that it has this perfect size.
Some objections can
be handled easily if
you demonstrate
some features of the
product or offer a
trial.
SHOW
If your customers
express several sales
objections write
down all of them and
cross them one by
one once you have
handled each
objection.
WRITE IT
REPRIORITIZE
Change their
priorities by
showing best
features of your
offer.
Many objections are very
subjective as customers
base them on their
individual priorities.
- Power is important, but this car will be
much more comfortable for your big
family.
EXAMPLES
- Power is important, but this car will be
much more comfortable for your big
family.
- Small size is more portable, but you can
see more details on this big screen.
EXAMPLES
If you change
some words in the
objection you may
get a sentence that
sounds much
more positively
than what your
customer said.
RENAME
- Thank you for talking about the price. It
is very good that you take into
consideration all aspects of the product
and I am sure you will make the right
decision.
EXAMPLES
- Thank you for talking about the price. It
is very good that you take into
consideration all aspects of the product
and I am sure you will make the right
decision.
EXAMPLES
- Your question about the quality is very
important. Now I understand that you
are an expert in this area and you will
easily understand my explanation.
In some appropriate
situations you
should add some
humour when
dealing with
objections.
HUMOUR
- You caught me! (smiling)
- Look at this phone. It will be very
disappointed if you don’t buy it.
EXAMPLES
Refer to previous customers
who had the same concerns
before they bought the
product and who were fully
satisfied when they use the
product.
REFER
TO
OTHERS
- I had clients who had the same
concerns about the style of the product,
but results of our post-purchase research
show that they are fully satisfied with
the product and its style is one of the
main reasons for these results.
EXAMPLE
In some situation it is
appropriate to offer
an exchange to your
customers. Literally
this exchange is if
you handle their
objection they will
buy the product.
EXCHANGE
- If I give you a 5% discount will you buy
this laptop?
- If we offer you a free delivery will you
buy it?
EXAMPLES
You should show
your customers that
these concerns are
just tiny doubtful
details and they
should not influence
their purchase
decision.
BIGPICTURE
- I think that you should not care too
much about the color. This car is
beautiful and powerful in every color.
EXAMPLE
If your customers
refer to your
competitors in their
objections you can
warn them about
bad characteristics
of their products.
WARN
- Many of my new clients who used to
buy from our competitors told me that
they had to wait several months for spare
parts. We are sure that this is totally
unacceptable and we deliver spare parts
within 10 days.
EXAMPLES
EXAMPLES
- Many of my new clients who used to
buy from our competitors told me that
they had to wait several months for spare
parts. We are sure that this is totally
unacceptable and we deliver spare parts
within 10 days.
- Please note that this offer is limited. We
plan to increase prices for the future
products by 10%.
If you feel that your
customers are
objecting and
resisting the sale
enormously you can
step back a little bit
and see what will
happen next.
PULL
BACK
- No worries. I have enough time for
waiting for your decision.
EXAMPLES
EXAMPLES
- No worries. I have enough time for
waiting for your decision.
- I agree with you that you should not
make purchases that are not within your
budget.
If your customers do
not express any
objections this
doesn’t mean that
they don’t have any.
Don’t allow your
customers to keep
hidden objections.
CHECK
EXAMPLES
- Please let me know if you have any
questions or concerns.
EXAMPLES
- Please let me know if you have any
questions or concerns.
- I feel that there is something that you
are not sure. I will be happy to answer
your questions.
It is not profitable
investing all your
time and efforts into
dealing with sales
objections of just
one customer.
Accept it and move
on to next customer.
ACCEPT
Don’t let them go
without asking why
they decided not to
buy from you.
Learn from this
situation as much as
you can and adjust
your tactics.
LEARN
Good luck with
sales objections handling!
Read full text article
about objections handling
Curious about how you can increase sales?
Logision now and start inspiring your employees!
Visitlogision.com
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20 Best Sales Objections Handling Techniques - Slides

  • 1.
  • 2.
    Objections in sales happen whencustomers try to break the sales process.
  • 3.
    Bad sellers become disappointed andmake mistakes when such objections arise.
  • 4.
    Off course it ispossible to move to another client,
  • 5.
    Off course it ispossible to move to another client, but it’s not wise!
  • 6.
    Think of allthe money, efforts, time and other resources you and your company invested into attracting customers
  • 7.
    You have totry lead as many prospects to the actual sale as possible and often you will face many objections.
  • 8.
    Types of salesobjections
  • 9.
    It is too expensive! Typesof sales objections price
  • 10.
    It is too expensive! Wedon’t need this! Types of sales objections price, need
  • 11.
    It is too expensive! Wedon’t need this! I’ll call you later! Types of sales objections price, need, time
  • 12.
    It is too expensive! Wedon’t need this! I’ll call you later! The style is bad! Types of sales objections price, need, time, product
  • 13.
    It is too expensive! Wedon’t need this! I’ll call you later! The style is bad! Your company is too small! Types of sales objections price, need, time, product, source
  • 14.
  • 15.
    How to handle salesobjections? Here are top tips, tricks and techniques.
  • 16.
    Do as much preparationas you can before you start selling. Analyze the objections that your customers usually have. BE PREPARED
  • 17.
    Even if you alreadyknow what the objection is and how to handle it, don’t try to interrupt your customers. DO NOT INTERRUPT
  • 18.
    You should thank yourcustomers for the objection because this means that you are given a chance to win the competition and close the deal. THANK
  • 19.
    Agree with yourcustomers before addressing their objections. If you show that you understand them they will understand you. AGREE
  • 20.
    EXAMPLE Customer: - Your pricesare higher than prices of our current supplier.
  • 21.
    EXAMPLE Customer: - Your pricesare higher than prices of our current supplier. You: - Yes, I understand that price is a very important factor, but if you calculate all costs including maintenance and service you will see that in reality our products are cheaper.
  • 22.
    If you aresure that your customer builds the objection on personal assumptions you can deny this objection. You should feel when you can do it. DENY
  • 23.
    Customer: - There isno service for this product in my area. I will not be able to service it. EXAMPLE
  • 24.
    Customer: - There isno service for this product in my area. I will not be able to service it. You: - That is not right. There are 2 service providers in less than 10 miles from your company. Also, in a few months we will open another big certified service center in your city. EXAMPLE
  • 25.
    If you arenot sure what the customers objection is ask them for clarification. You should not guess as it may be very harmful. CLARIFY
  • 26.
    If you aresure that some objections will be expressed you should try to express them by yourself. SAY IT
  • 27.
    EXAMPLE - My clientsoften are concerned about the size of the product, but after they buy it I get many positive comments about how good that it has this perfect size.
  • 28.
    Some objections can behandled easily if you demonstrate some features of the product or offer a trial. SHOW
  • 29.
    If your customers expressseveral sales objections write down all of them and cross them one by one once you have handled each objection. WRITE IT
  • 30.
    REPRIORITIZE Change their priorities by showingbest features of your offer. Many objections are very subjective as customers base them on their individual priorities.
  • 31.
    - Power isimportant, but this car will be much more comfortable for your big family. EXAMPLES
  • 32.
    - Power isimportant, but this car will be much more comfortable for your big family. - Small size is more portable, but you can see more details on this big screen. EXAMPLES
  • 33.
    If you change somewords in the objection you may get a sentence that sounds much more positively than what your customer said. RENAME
  • 34.
    - Thank youfor talking about the price. It is very good that you take into consideration all aspects of the product and I am sure you will make the right decision. EXAMPLES
  • 35.
    - Thank youfor talking about the price. It is very good that you take into consideration all aspects of the product and I am sure you will make the right decision. EXAMPLES - Your question about the quality is very important. Now I understand that you are an expert in this area and you will easily understand my explanation.
  • 36.
    In some appropriate situationsyou should add some humour when dealing with objections. HUMOUR
  • 37.
    - You caughtme! (smiling) - Look at this phone. It will be very disappointed if you don’t buy it. EXAMPLES
  • 38.
    Refer to previouscustomers who had the same concerns before they bought the product and who were fully satisfied when they use the product. REFER TO OTHERS
  • 39.
    - I hadclients who had the same concerns about the style of the product, but results of our post-purchase research show that they are fully satisfied with the product and its style is one of the main reasons for these results. EXAMPLE
  • 40.
    In some situationit is appropriate to offer an exchange to your customers. Literally this exchange is if you handle their objection they will buy the product. EXCHANGE
  • 41.
    - If Igive you a 5% discount will you buy this laptop? - If we offer you a free delivery will you buy it? EXAMPLES
  • 42.
    You should show yourcustomers that these concerns are just tiny doubtful details and they should not influence their purchase decision. BIGPICTURE
  • 43.
    - I thinkthat you should not care too much about the color. This car is beautiful and powerful in every color. EXAMPLE
  • 44.
    If your customers referto your competitors in their objections you can warn them about bad characteristics of their products. WARN
  • 45.
    - Many ofmy new clients who used to buy from our competitors told me that they had to wait several months for spare parts. We are sure that this is totally unacceptable and we deliver spare parts within 10 days. EXAMPLES
  • 46.
    EXAMPLES - Many ofmy new clients who used to buy from our competitors told me that they had to wait several months for spare parts. We are sure that this is totally unacceptable and we deliver spare parts within 10 days. - Please note that this offer is limited. We plan to increase prices for the future products by 10%.
  • 47.
    If you feelthat your customers are objecting and resisting the sale enormously you can step back a little bit and see what will happen next. PULL BACK
  • 48.
    - No worries.I have enough time for waiting for your decision. EXAMPLES
  • 49.
    EXAMPLES - No worries.I have enough time for waiting for your decision. - I agree with you that you should not make purchases that are not within your budget.
  • 50.
    If your customersdo not express any objections this doesn’t mean that they don’t have any. Don’t allow your customers to keep hidden objections. CHECK
  • 51.
    EXAMPLES - Please letme know if you have any questions or concerns.
  • 52.
    EXAMPLES - Please letme know if you have any questions or concerns. - I feel that there is something that you are not sure. I will be happy to answer your questions.
  • 53.
    It is notprofitable investing all your time and efforts into dealing with sales objections of just one customer. Accept it and move on to next customer. ACCEPT
  • 54.
    Don’t let themgo without asking why they decided not to buy from you. Learn from this situation as much as you can and adjust your tactics. LEARN
  • 55.
    Good luck with salesobjections handling! Read full text article about objections handling
  • 56.
    Curious about howyou can increase sales? Logision now and start inspiring your employees! Visitlogision.com
  • 57.