Bench
The Power of Content Discovery In The Purchase Funnel | Sarah Wiseman, Outbrain | Digital Espresso Breakfast Sep 2017
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Accountability of Metrics – Who Should Mark the Homework? Publisher, Agency, Advertiser or Me? | Jonas Jaanimagi, IAB | Digital Espresso Breakfast Sep 2017
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The Missing Ingredient in Programmatic...The Marketing! | Ori Gold, Bench | Digital Espresso Breakfast Aug-Sep 2017
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Content Discovery - The Moment Before Purchase Intent | Ayal Steiner, Outbrain | Digital Espresso Breakfast August 2017
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Is Traditional Media Planning in the Digital Age Broken? | Gil Snir, Bench | Digital Espresso Breakfast August 2017
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The Art and Science of Testing - Setting Scalable Optimisation Practices for Speed | De Hallam, Digital Balance | Digital Espresso Breakfast August 2017
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![How ads.txt Makes Advertising Transparent [Infographic]](https://cdn.slidesharecdn.com/ss_thumbnails/17nov10v7benchads-171117054430-thumbnail.jpg?width=640&height=640&fit=bounds)
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Organization / Workplace
BenchLocation
Sydney, Australia AustraliaOccupation
Chief Commercial Officer at BenchIndustry
Technology / Software / Internet
Website
www.benchplatform.comAbout
Founded in 2012, Bench has quickly grown to become a leader in the performance advertising space. At Bench, we believe in a scientific approach to marketing that is data and technology-driven. Yet we don’t discount instinct and intuition. We see the future of marketing being defined by the symbiosis of human judgement and machine logic. To evolve our discipline, we believe in challenging blind convention and traditional theories. Bench provides an integrated programmatic platform backed by a managed service team that act as an extension of your performance marketing efforts.