Bonehook
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Personal Information
Organization / Workplace
BonehookLocation
Austin, TX United StatesOccupation
Writer, strategist and brand builder.Industry
Advertising / Marketing / PR
Website
Bonehook.comAbout
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I've been in pursuit of one audience or another ever since, first as a college journalist and later for American Rivers on Capitol Hill. I joined the agency business in 1997 in Salt Lake City. After working for seven agencies in five states, I started my own content marketing practice in 2009. Since then, I've worked closely with an array of positive companies, campaigns, and causes to find their brand truth and magnify it for their customer's benefit.