Tech Product Lifecycle

The Medical Device Iceberg: What’s hidden beneath your product is what matters most. Your technical documentation isn’t "surface work". It’s the foundation that the Notified Body look at first. Let’s break it down ⬇ 1/ What is TD really about? Your Technical Documentation is your device’s identity card. It proves conformity with MDR 2017/745. It’s not a binder of loose files. It’s a structured, coherent, evolving system. Annexes II & III of the MDR guide your structure. Use them. But make it your own. 2/ The 7 essential pillars of TD: → Device description & specification → Information to be supplied by the manufacturer → Design & manufacturing information → GSPR (General Safety & Performance Requirements) → Benefit-risk analysis & risk management → Product verification & validation (including clinical evaluation) → Post-market surveillance Each one matters. Each one connects to the rest. Your TD is not linear. It’s a living ecosystem. Change one thing → It impacts everything. That’s why consistency and traceability are key. 3/ Tips for compiling TD: → Use one “intended purpose” across all documents → Apply the 3Cs: ↳ Clarity (write for reviewers) ↳ Consistency (same terms, same logic) ↳ Connectivity (cross-reference clearly) → Manage it like a project: ↳ Involve all teams ↳ Follow MDR structure ↳ Trace everything → Use “one-sheet conclusions” ↳ Especially in risk, clinical, V&V docs ↳ Simple, precise summaries → Avoid infinite feedback loops: ↳ One doc, one checklist, one deadline ↳ Define “final” clearly 4/ Best practices to apply: → Add a summary doc for reviewers → Update documentation regularly → Create a V&V matrix → Maintain URS → FRS traceability → Hyperlink related docs → Provide objective evidence → Use searchable digital formats → Map design & mfg with flowcharts Clear TD = faster reviews = safer time to market. Save this for your next compilation session. You don't want to start from scratch? Use our templates to get started: → GSPR, which gives you a predefined list of standards, documents and methods. ( https://lnkd.in/eE2i43v7 ) → Technical Documentation, which gives you a solid structure and concrete examples for your writing. ( https://lnkd.in/eNcS4aMG )

The Circular Strategies Scanner 🌎 This diagram, developed by the Technical University of Denmark (DTU) and its Nordic partners, provides a great framework for identifying practical strategies to embed circular economy principles across business operations. The Circular Strategies Scanner highlights three core action areas: recirculating parts and products, recirculating materials, and rethinking or reconfiguring business models. These categories cover the full lifecycle of products and materials, from raw material sourcing to end-of-life management. Key strategies for recirculating parts and products include repair, maintenance, reuse, refurbishment, remanufacturing, repurposing, and upgrades. These interventions aim to extend existing use cycles and maximize the value extracted from products. Material recirculation focuses on recycling (both chemical and physical), cascading uses across industries, recovery processes such as composting or energy recovery, and integrating secondary or renewable materials. This is critical for reducing dependence on virgin resources and minimizing waste. The model also emphasizes rethinking value creation. Business model strategies such as product-as-a-service, buy-back agreements, and sharing platforms are essential for shifting from linear consumption patterns to circular, access-oriented systems. Impact reduction is addressed through restorative sourcing, lean manufacturing, and efficient use-phase operations. Optimizing logistics, reducing idle capacity, and designing for longevity are also integral components of a robust circular approach. Importantly, the scanner provides a visual link between traditional linear processes and the opportunities to intercept waste and inefficiency at every stage. It underscores the importance of full decoupling of environmental impact from growth through systemic change. Circular economy success depends not only on individual strategies but on their integration across the value chain. This framework offers a strong foundation for companies and industries aiming to transition toward circularity in a structured and impactful way. Source: CIRCit - Circular Economy Integration in the Nordic Industry #sustainability #sustainable #business #esg #circulareconomy

Based on 3 months of research & 25 buyer chats, here's what I learned about the top Product Analytics players: (Plus chats with the Heads of Product at 4 of the top players) LEADERS Amplitude | Est ARR $250M • The unanimous leader in product analytics, but success comes at a premium price • Actionable insights are its bread and butter, but the learning curve is real Mixpanel | Est ARR $100M • Real-time analytics powerhouse that plays well with developers • User-friendly on the surface, but can become a labyrinth for complex data needs CHALLENGERS Pendo.io | Est ARR $150M • Versatile platform: analytics, in-app messaging, roadmapping, user feedback... all-in-one • Excels in onboarding and feature adoption, but lacks depth in advanced analytics Contentsquare | Est ARR $300M • Comprehensive solution after acquiring Heap and Hotjar for 360-degree user view • Strong AI-driven insights, but facing post-acquisition integration challenges Quantum Metric | Est ARR $100M • Specializes in real-time insights and continuous product design • Rapid time-to-value, but steep learning curve for advanced features VISIONARIES PostHog | Est ARR $20M • Open-source innovator appealing to privacy-conscious and tech-savvy teams • Highly flexible, but requires significant technical expertise Statsig | Est ARR $15M • A/B testing and feature flag focused, popular among developers • Quick implementation, but limited in broader analytics capabilities LEGACY PLAYERS Google Analytics | Est ARR $400M+ • The household name grappling with an identity crisis in the age of GA4 • Free tier still allures, but privacy concerns have some users heading for the exit Adobe Analytics | Est ARR $800M • Powerhouse for Adobe-centric organizations with deep integrations • The enterprise leader but built for a prior era and struggling to catch up NICHE PLAYERS Glassbox | Est ARR $50M • Excels in high-fidelity session replay and customer journey mapping • Strong security focus, but implementation can challenge smaller teams LogRocket | Est ARR $30M • Developer-focused with robust error tracking capabilities • Bridges technical and business teams, but faces limited market awareness Smartlook | Est ARR $10M • User-friendly qualitative analytics tailored for SMBs • Offers quick insights, but may not scale well for enterprise needs Fullstory | Est ARR $80M • Comprehensive digital experience analytics with advanced search and segmentation • Intuitive interface, but high data capture volumes can impact costs Woopra | Est ARR $5M • Standout in customer journey analytics with powerful segmentation • Cross-functional appeal, but faces scalability challenges for large enterprises SUMMARY Let me say though: there is no best option for everyone. Each choice represents a set of trade-offs in quality, price, customization... Choose your own personal best. P.S. These are just the buyer perceptions I heard. As a buyer, what do you think?

What is CI/CD automation? CI/CD automation is a process of automating the following stages of the software delivery pipeline: Continuous integration (CI): This involves automating the process of building and testing your code every time a change is made. Continuous delivery or deployment (CD): This involves automating the process of deploying your code to production. 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁-𝗗𝗿𝗶𝘃𝗲𝗻 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: The Blueprint of Excellence The true power of CI/CD is unleashed through architect-driven automation. This approach leverages the expertise of architects to design CI/CD pipelines that are not only efficient but also resilient and secure. By  planning the automation strategy, architects ensure that the pipeline is aligned with the project's goals, technology stack, and operational requirements. This strategic oversight is critical in optimizing the CI/CD process, minimizing bottlenecks, and ensuring that the automation tools and practices adopted are the best fit for the project. 𝗪𝗵𝘆 𝗖𝗜/𝗖𝗗 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: Beyond Speed and Efficiency While CI/CD is often celebrated for its ability to speed up software delivery, its benefits extend far beyond just efficiency: - 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: Automated testing ensures that bugs are caught early, improving the overall quality of the software. - 𝗙𝗮𝘀𝘁𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗟𝗼𝗼𝗽: Continuous integration provides immediate feedback on code quality, allowing developers to make quick adjustments. - 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗥𝗶𝘀𝗸: Smaller, more frequent deployments reduce the risk associated with releasing new features or changes. - 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆: Automation frees developers from manual tasks, allowing them to focus on creating value. The journey to implementing CI/CD may seem daunting, but the rewards are unparalleled. By embracing architect-driven automation, organizations can not only accelerate their software delivery but also enhance their ability to respond to market changes and customer needs swiftly. As we navigate the complexities of modern software development, let's champion the adoption of CI/CD practices. It's time to shift our mindset, innovate relentlessly, and drive towards a future where software development is more agile, resilient, and aligned with the ever-changing digital landscape.

Junior Dev: I didn’t write documentation — the code is self-explanatory. Tech Lead: Self-explanatory to you, maybe. Junior Dev: But clean code should explain itself, right? Tech Lead: Code tells what it does. Docs explain why. Without context, even clean code is a maze. Junior Dev: Isn’t that just extra overhead? Tech Lead: It’s future-proofing. Documentation is how you scale knowledge, not just systems. Your future self will thank you — or curse you. Lesson: 🔘 Code without documentation is a map without a legend. 🔘 Explain decisions, assumptions, and edge cases. 🔘 Good docs don’t slow teams down — they speed teams up.

How I turned a wireframe into a high-impact UI (Without overcomplicating the design) I used to design wireframes just to “check a box.” Now? They're the blueprint for every product that actually works. Here’s the shift that changed everything I’ve spent 12+ years designing across industries. This one habit helped me deliver better UX every single time. The problem? Most wireframes are treated like sketches — vague, bland, and forgotten once visuals start. No structure. No story. No soul. I was guilty of that too. But when I started treating my wireframes as mini-strategic maps, everything changed: → Visuals got faster to design → Developer handoff became smoother → Clients instantly got the concept → Users? They stayed longer and clicked more Here’s my exact wireframe-to-visual approach: 1.⁠ Start with hierarchy, not color 2. Focus on components that drive decisions 3. Design like a storyteller, not an artist 4. Use whitespace with purpose 5. Add motion subtly, not just for flair 6. Validate micro-copies early The core idea? Design should feel invisible — but make impact visible. A pretty UI with no UX is just art. But a thoughtful flow with visual clarity? That’s product design. So here’s the real flex: → I turned a grayscale wireframe into a vibrant, athlete-centered dashboard — and made data look like action. P.S: What’s your approach: Wireframe-first or Visual-first? 👇 Comment below. Let’s learn from each other.

How do you *actually* create a product roadmap? Try this. Any product leader knows that deciding what to build, and when to build it, is an art form. How do you balance the needs of customers with the resources of your engineers? How do you coordinate what your sales team wants with what YOU - as a business - need? It's not easy. But it starts with ... The Four Lists List 1: What your customers want Start by listing out the kinds of customers who already use your product and what's important for them. As new users become power users over time, they start finding gaps in the product and begin asking for different capabilities. If you don’t listen and demonstrate an ability to offer those features that they need, those customers become dissatisfied and are less likely to renew. List 2: What your sales team want Are you losing deals because you're missing a feature that a competitor has? At Harness, we call these "opportunity gaps." This list enables you to close those gaps and helps sales win new customers.  List 3: What your engineers want Every startup will accumulate "technical debt" as they scale. If you don’t take care of it and only focus on building more features, eventually your product architecture gets so unwieldy that product quality suffers and it creates more serious problems in the long run. This list is all about taking the needs of your engineers into consideration.  List 4: What the vision of your product is This list rises above the nuts and bolts of the company and forces you to think about the bigger picture. What do you need to build to hit revenue goals? How do innovate in a way that expands your total addressable market?  One more note: it's critical that someone keeps track of all these lists. For example: at Harness, sales has a list of feature gaps, account managers keep track of customer requests, while engineers maintain their lists of technical debt, etc. Ultimately, these factors decide what you focus your resources on. A good product leader is constantly balancing the four lists and making conscious decisions to prioritize certain aspects depending on what the company needs. #PMF #ProductRoadmap #ProductManagement #Startup

Documentation is that thing everyone complains about but no one wants to do. Despite being a crucial aspect of many tasks and projects, it often gets overlooked or delayed because it can be perceived as a time-consuming and tedious task. However, proper documentation plays a vital role in various domains, including software development, project management, healthcare, and many others. What are some of the reasons why people may complain about documentation? - Time and Effort: Documenting processes, procedures, or code can be time-consuming, especially when individuals are focused on completing a project quickly. It requires effort to gather, organize, and write down information. - Lack of Immediate Rewards: People often prioritize tasks that provide immediate tangible results or benefits. Documentation's benefits may not be immediately apparent, leading to procrastination. - Perceived Bureaucracy: In some organizations, excessive documentation requirements can lead to frustration. When documentation becomes overly bureaucratic, it can hinder productivity and innovation. - Changing Requirements: Frequent changes in requirements or project scope can make it seem like documentation efforts are wasted, as they may need constant updates. - Skill Gap: Some individuals may not have the necessary skills or experience to create effective documentation, making it a daunting task. Despite these challenges and complaints, documentation is essential for several reasons: - Knowledge Transfer: Documentation ensures that knowledge is not tied to individuals. When team members change or leave, the documentation becomes a valuable resource for newcomers. - Quality Assurance: Proper documentation can help identify errors, inconsistencies, or inefficiencies in processes, code, or project plans. - Compliance and Auditing: Many industries have regulatory requirements that necessitate thorough documentation to ensure compliance and facilitate audits. - Problem Solving: Documentation can serve as a reference when troubleshooting issues or addressing unexpected challenges. - Effective Collaboration: Well-documented projects facilitate better collaboration and communication among team members, reducing misunderstandings and errors. While documentation may not be the most exciting task, it is a necessary one that brings long-term benefits to individuals and organizations. Finding ways to simplify the process and emphasize its importance can help overcome resistance and complaints.

I generated 25+ campaign ideas for my client without using AI. Here’s my 6-step creative ideation process: ➡️ Step 1: Understand the End Goal Before anything else, you should understand the overarching marketing and business objectives. Ask yourself the following: Who do I want to reach? Why? What impact do I want to have? What would success look like? ➡️Step 2: Discovery & Research To think strategically down the line, use this step to gather info: 📊 Internal content audit → Examine what’s been done so far and look in depth at what has and hasn’t worked (and why) 🔍 Competitor analysis → Dive into your competitors campaigns, their effectiveness, and how people are reacting to them ➡️ Step 3: Empathise Get to the root of your target audience’s needs so that you can address their pain points. This means you can show how your product/ service solves a problem they’re facing. (Ex - A personal branding agency recognising that their ideal client struggles with lead gen. They use social proof to demonstrate how they’ve successfully created content that positions their current clients as industry leaders). ➡️ Step 4: Inspire Creativity Through Brainstorming Creative thinking is all about experimentation, imagination and curiosity. Let your mind run free here and allow yourself to spontaneously brainstorm. Quantity > quality is best at this stage. Some examples of brainstorming techniques: 💭 Create a mindmap, drawing branches from each idea 💭 Reframe and reword your target audience’s problem, looking at it from different angles 💭 Think outside the box i.e. ask ‘how would a child solve this problem?’ 💭 Test the waters of constraints and aim to brainstorm 10 rough ideas in 10 mins ➡️ Step 5: Relax & Unwind Giving yourself breathing space after so much thinking. It can stimulate subconscious ideas. ⛅️ Walking 💭 Meditating 🚿 Taking a shower 🎶 Listening to music It’s often in these moments that we connect unexpected dots and ‘lightbulb moments’ are triggered. ➡️Step 6: Unlock Your Creativity It’s solution time! Having completed steps 1-5, you’re now ready to generate innovative ideas to test. Evaluate and select the ideas you think will have the greatest impact. At this step, you want to whittle the best ideas down so it’s quality > quantity Quick idea generation checklist ✔️ 1. Understand what you want to achieve and why 2. Research internal content & your competition 3. Put yourself in the shoes of your ideal target audience 4. Get inspired through brainstorming techniques 5. Schedule downtime and give your mind a rest 6. Generate, evaluate and select ideas P.s. don’t just take my word for it that all of this planning & prep is worth it. Take Einstein’s advice: “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” What helps your creativity when it comes to ideation? 💡

𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬! 𝐒𝐭𝐚𝐫𝐭 𝐓𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐚𝐬 𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐋𝐞𝐯𝐞𝐫 Many marketers view positioning simply as a step that feeds into their communication strategies, but that's a limited perspective. The belief that advertising reach and distribution alone drive business growth is outdated. Instead, effective positioning can make a significant difference. Positioning is your brand’s response to the changing marketing reality. Here’s how to do it right: 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐍𝐨𝐧-𝐧𝐞𝐠𝐨𝐭𝐢𝐚𝐛𝐥𝐞: Every product category has its non-negotiables—fundamental benefits that consumers expect. For example, people look for delight in chocolates, cleanliness in detergents, and sound quality in speakers. Identifying these non-negotiables is the first step to understanding what drives your audience. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐓𝐞𝐧𝐬𝐢𝐨𝐧: To truly nail your positioning, focus on three key areas: Culture-In: Recognize the cultural shifts influencing category expectations. Changes in consumer values, like the shift from a feature-centric to a value-centric mindset, can significantly impact how products are perceived and sold. Consumer-In: Dive deep into current consumer attitudes to uncover the deeper needs within a category. For detergents, this might be stain removal or ease of use; for shampoos, it could be about hair strengthening. Category-In: Pay attention to emerging conversations and dominant themes within your category. For example, if the prevailing trend in tires is durability, and your product offers superior braking, that's a unique angle to highlight. By synthesizing insights from these areas, you can pinpoint the tensions—whether they stem from cultural shifts, consumer needs, or category evolution—that your brand needs to address. 𝐁𝐫𝐞𝐚𝐤 𝐃𝐨𝐰𝐧 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧: Once you identify the tension, deconstruct it to find your unique angle. This becomes the cornerstone of your positioning strategy—what your brand offers to resolve the identified tension and stand out in the marketplace. Positioning is more than a mere exercise; it's a strategic tool that, when leveraged correctly, can propel your business forward. Understand your audience, identify the tensions, and use them to refine your proposition. That's how you turn positioning into a powerful business lever. This post is part of a series on Building Consumer Centric Marketing Strategy:  100 Primer on Consumer Centricity: https://lnkd.in/d_39M9Bg  101 Segmenting Your Consumer: https://lnkd.in/d6GBfQ5k  102 Identifying Cultural Trends: https://lnkd.in/gjz-xfPe  103 Building Channel Strategy: https://lnkd.in/deU9jC2y 104 Proposition VS Positoning: https://lnkd.in/dVSPM7JV #Strategy #Marketing #Advertising #ConsumerCentricity