Mixpanel

In the fast-paced world of mobile gaming, speed is everything. SuperPlay, the studio behind hits like Dice Dreams and Disney’s Solitaire, can't afford to wait for delayed insights. Itay Karlin, Data Lead at SuperPlay, told us how the company uses Mixpanel to: 📊 Analyze player behavior in real time ⚡ Catch technical issues before they escalate 🤝 Empower all teams—from live ops to product—to make data-driven decisions instantly Get the full story 👇

We heard your feedback... Mixpanel MCP Server now supports EU and India projects 🌏🔥 Teams in these regions can now talk with their Mixpanel data in natural language through AI tools, like Claude and ChatGPT — all while complying with local regulations. Learn more in our changelog 👇 https://lnkd.in/gzpPrwQM

Experimentation + Analytics = 🤝 Why run tests in a silo? When Mixpanel Experiments live inside your analytics, you unlock deeper insights and faster learning. ✅ Use trusted metrics (Retention, Engagement) ✅ Target cohorts you already track ✅ View session replays in context ✅ Monitor long-term impact See how to turn insights into action faster in our latest demo 👇 https://lnkd.in/eHYxDUr6

Teaching tech in the Scottish Highlands — that’s how one Mixpanel engineer chose to spend his Volunteer Time Off 💡 Meet Joshua Koehler, a Software Engineer III at Mixpanel, whose recent VTO took him abroad to both give back and spark some renewed thoughtfulness for his own work: "I spent my VTO leading a tech week at a K to 9th grade school in the Scottish Highlands. I taught a younger group in the mornings and an older group in the afternoons. We explored the history of technology, dove deep into how computers work (including taking them apart!), simulated the internet by passing notes, and built websites with HTML. Beyond gaining world-class preparation to manage a high-performing engineering team of Scottish 3rd graders, I gained insight through distilling complex subjects into their elementary principles. Explaining that computers fundamentally perform only simple binary operations reminded me how all digital technology is built by layering abstractions to transpose higher-order objectives onto the narrow solution space of simple mathematics. Some things are easy to project onto this dimension; others are extremely difficult. This has direct implications for how we think about products leveraging LLMs. Considering the solution space of an LLM to be token prediction, we can use this paradigm to evaluate different use cases. We should ask: How much complexity is involved in transforming this particular product goal into text prediction? This analysis helps direct our efforts towards higher ROI objectives." That’s the power of VTO: fresh perspectives from unexpected places.

We just shipped 3 powerful updates for Session Replay in Mixpanel to help you uncover the why behind your user behavior faster than ever. Introducing: ✨ AI Summaries: Get the TLDR and key moments from long replays 😡 Frustration Signals: Quantify rage and dead clicks in your reports 🔥 Heatmap Comparison Mode: See side-by-side user experiences for A/B tests Learn more about everything new in Session Replay 👇 https://lnkd.in/eEXsM6DW

Momentum requires shared clarity and a trusted foundation. See how Sprout Social, Inc. accelerated their ability to align teams and make confident decisions at every level of the organization. Read their story here 👉 https://lnkd.in/gDws9eZP 🤝 Blake Kurinsky

Stop guessing how your initiatives impact your North Star 🤔 Mixpanel's new Metric Trees connect every goal, initiative, and metric into one clear view of growth. 🌳 Link strategy to analytics 🤝 Build team alignment 💡 Make smarter, faster decisions See how it works in this short demo 👇 https://lnkd.in/enSZsRWu

We believe the best decisions come from seeing the whole user journey. Our enhanced AppsFlyer integration connects re-engagement to in-app activity, empowering teams to move from siloed data views to connected, profitable customer journey maps. 🤝 Khalifardi Utama | ruparupa Learn more here 👉 https://lnkd.in/gi6c68S7

How do you build a data-driven culture that actually improves retention year after year? For over a decade, Popsa, one of Europe's fastest-growing AI companies, has relied on Mixpanel to do just that. We spoke with Popsa's Chief Marketing Officer, Nathan L., about how they use product analytics as a "microscope" for their customer experience 👇

Building an AI product or feature? With our new Langfuse integration, you can now easily see how your LLM outputs tie to user-level outcomes. Join LLM observability data from Langfuse — such as cost, latency, accuracy, and model version — with product analytics data in Mixpanel to answer questions like: “Are my most active users also the ones who are most engaged with my LLM content?” “Does interacting with the LLM feature relate to higher retention rates?” “How does the LLM feature impact my conversion rates?” Add your Langfuse data to Mixpanel in seconds 👇 https://lnkd.in/e-r9FgWq