How do you build a data-driven culture that actually improves retention year after year? For over a decade, Popsa, one of Europe's fastest-growing AI companies, has relied on Mixpanel to do just… | Mixpanel

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68,760 followers

3w Edited

How do you build a data-driven culture that actually improves retention year after year? For over a decade, Popsa, one of Europe's fastest-growing AI companies, has relied on Mixpanel to do just that. We spoke with Popsa's Chief Marketing Officer, Nathan L., about how they use product analytics as a "microscope" for their customer experience 👇

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Hi, I'm Nathan Levi and I'm Chief Marketing Officer for Popstar. Popstar is a mobile first platform that turns digital photos into beautifully curated physical products. I think mixed panel is like a microscope of your customer experience. It allows you to see the entire picture from when a user first interacts with your brand. All the way through to lifetime value and all the stages in between. And it allows you to really deep dive into very specific areas to understand points of friction and how to optimize the customer experience and create a better experience for the customer. We use mixed panel to understand points of friction in the customer journey. We use it to understand different cohorts and how they behave over very long periods of time. We use it to understand which markets are performing and which. Products are selling well. We use it for experimentation. We've been a customer of mixed panel for 10 years actually. So we're very, very long standing customer and our retention efforts have improved incrementally every single year. So we've seen our lifetime value increase every single year since since the business is inception. So that's really the result of being able to look at the full, the full funnel and also understanding. Retention as part of the entire customer experience. The key benefit I see of using mix panel is it democratizes data analysis. So everybody in the business has access to mixed panel. Everyone in pops A uses mixed panel daily. And because it democratizes access, everyone in the business has a shared understanding of exactly what's going on. Everyone's talking the same language, John AI, consumer tech. Businesses need a tool like mixed panel because I think AI only works when the data is accurate. Everyone can see with MLMS, they rely on robust data sets. If the data isn't robust, the outcome is really, really poor. And I think mixed panel gives that foundational trust in the data. And I think the only way to scale businesses with AI is to centralize your data and. Make data or a priority in your organization. I think if we lost access to mixed panel tomorrow, it would just completely paralyze experimentation because we use Mixpanel on a weekly basis to ship new features, test new features live and understand all the friction points and all the advantages that that feature feature delivers. So without that, we wouldn't be able to iterate, we wouldn't be able to innovate.

John Hills, graphic

3w

This is awesome Nathan!! Great things happening at Popsa 📸

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Our very own Nathan L. discusses the power of Mixpanel, and how democratised access to product analytics helps consistently grow LTV every single year.

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How do you build a data-driven culture that actually improves retention year after year? For over a decade, Popsa, one of Europe's fastest-growing AI companies, has relied on Mixpanel to do just that. We spoke with Popsa's Chief Marketing Officer, Nathan L., about how they use product analytics as a "microscope" for their customer experience 👇

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