Shopify Store Creation

6 out of 10 product pages I review fail to convert visitors. At best, hitting a 1% conversion rate. The reason? - cluttered design - unclear value propositions - overwhelming or lack of information Making the shopping experience uninteresting. And at times frustrating. A well-thought-through design is crucial for converting visitors. More so when you drive traffic to product pages. Because when a shopper is looking at your product, they’re likely comparing it to others. In this example, using Moment’s PDP, I’ve made changes that create a memorable shopping experience and boost the conversion rate. 1. Using an easy-to-understand product name. Avoid using complicated words or less understood terms. 2. Adding the price in the first fold. It's okay if you're selling variants and the price is shown again later on the page. 3. Showing a "best seller" badge. You can try other badges like "new", "back-in-stock", "7 left". 4. Highlight press mentions. If your brand or products have been noticed and talked about by press or magazines. Highlight that on your PDP. This builds confidence in quality. 5. Showing all options upfront. In this example, the original has a drop-down. And in my version I've added a slider to see all flavors. I've also added the variety pack, which not highlighted in the current version. 6. Highlighting why someone should subscribe and not just purchase one time. Basically, your subscription USPs like savings, cancel anytime. 7. Optimizing the area around the add-to-cart CTA. Show service USPs like free shipping, delivery time. 8. Add a short description that builds trust in the product. Especially for new visitors who are seeing this for the first time. 9. Add FAQs. These are essential for any product (other than fashion, probably). They are great for answering all shopper questions and SEO. Other UX changes I made: - removed price from CTA - removed price placed next to quantity - changed UI of the quantity button - changed the body font for readability - changed the colors a little for readability Found this useful? Let me know in the comments! P.S. If you found this helpful, you’ll love my new Practical Guide to CRO e-book. https://lnkd.in/gC5Ssk2d #conversionrateoptimization

How to add $1M year in organic revenue through a creator community in 2025 for Shopify brands The biggest marketing opportunity for brands is still building an own-able community of creators that drive MOF and BOF performance It's one of the only tactics that builds brand AND performance without having to sacrifice one for the other Here are the exact 6 steps we used to scale our client to $100k/ mo in 12 months👇 1. Get setup with an influencer-affiliate software - this brand is on Superfiliate 2. Create a rich offer (start with free product + 20% commissions) The richer your offer, the easier it will be to recruit top creators 3. Use an influencer discovery tool that gives you the ability to build quality lists and download CSV's of name and emails 4. Do scaled outbound - reach out to a minimum of 4000 creators per month 5. Seed product to every creator that opts in to your community Seed more product at different milestones for content posted or revenue generated 6. Use community management strategies to retain and coach creators to increase content posted and revenue driven Use trigger based klaviyo flows to engage creators when they post content and drive a conversion Setup monthly campaigns and challenges to increase avg content per creator Work with them to promote your biggest discount/promo periods Do 1:1 outreach to coach and engage active creators Provide fresh concepts and top hooks monthly to help improve creator content Here were the results in November alone 🔎 -- $101k organic revenue -- 6.7M impressions (probably closer to 10M but we're not tracking TikTok, Youtube, or Pinterest) -- 203k engagements --$100k EMV -- 27k clicks 👉 And we're reporting on a 7 day last click instead of 30 day... 😳 The best part is this community is 100% performance based Meaning we didn't come out of pocket to pay for a single piece of content And the craziest part is this brand is leaving one of the biggest value drivers from a creator community on the table... 👉 Working with top creators to create UGC/whitelisting ads on a performance basis Instead of paying an expensive UGC agency and coming out of pocket for content that may or may not perform... You should work with creators in your community and pay them on a CPA basis if their ads scale It's an additional way for creators to monetize their content And limits your risk of paying for creative that doesn't perform We're seeing some of our clients completely cut their paid UGC strategy by taking a community driven approach to ad content Just my 2 cents: I think that with the rise of AI content and consumers getting smarter around paid UGC feeling overly scripted There's going to be a higher demand and premium put on genuine reviews and testimonial content from real people & a creator community strategy generates an endless pipeline of this content 🙌 Build brand AND performance Build a moat around your biz Build a creator community Let's build!

Scaling without a conversion strategy is like pouring water into a leaky bucket. If your store isn't converting well today, more traffic won’t solve the problem. Here are 3 foundational steps to set your store up for sustainable growth, without spending a dollar more on traffic. ☕ Grab a coffee and let’s dive in. 1. Optimize your product pages Think of your product page as your silent salesperson. If it’s not clear, compelling, and confidence-boosting, you’re losing sales. → Write product descriptions that are clear, benefit-driven, and easy to scan → Use high-quality images and videos to create desire and reduce uncertainty → Include real reviews and testimonials to build instant trust 2. Streamline the checkout process Cart abandonment often comes down to friction. → Reduce the number of steps between “add to cart” and “order placed” → Offer multiple payment options (and make sure they work seamlessly) → Speed matters: a slow checkout is a lost sale 3. Personalize the shopping experience Personalization is no longer a luxury – it’s an expectation. → Recommend products based on browsing or purchase behavior → Add upsells and cross-sells that make sense (not just “more stuff”) → Send timely, relevant post-purchase emails to deepen the relationship A bit obvious? Yeah. However, these aren’t magic bullets—but they are the baseline. A solid starting point for building toward real strategic growth. Once you’ve nailed these? That’s your signal to go deeper into advanced upselling, loyalty loops, and retention tactics that move the needle further. Have you tried any of these lately? Or found something else that’s worked? Drop your insights below – I’d love to hear what’s been moving the needle for you. #shopify #ecommerce

Test your top product pages on mobile incognito to spot hidden UX blockers Most eCommerce customers will never see your site on desktop. They browse, compare and buy on mobile. Yet too many brands still optimise their sites with a desktop-first mindset. A simple 5-minute check can reveal costly UX issues: Open an incognito window on your phone. Search for your top product or category. Click through to your own site. Try to add the product to cart and move toward checkout. Note every point of friction, pop-ups, slow load times, buttons that don’t fit the screen, confusing navigation. Why this matters: Incognito removes cookies and saved logins, so you experience your site as a new customer would. Even small blockers, a broken filter, an oversized modal, a payment step that doesn’t load, can kill conversions. Google’s algorithms increasingly reward mobile UX, meaning these fixes help both SEO and revenue. You cannot optimise what you have not experienced yourself. Question: When was the last time you tested your own checkout on mobile, start to finish? #ecommerce #UX #SEO

Want to expand your brand globally? Thanks to shopify markets, its easier than every to get started. But is shopify markets a long term solution? The shopify markets BREAKDOWN: First, there are 3 ways to sell internationally. 1- do nothing. Enable shipping globally. And just let people check out. Whats the downside? 1- shipping is expensive, payment processing will be unknown, and duties/taxes are a nightmare. 2- You can use Shopify Managed Markets. This is a great first step. We are using this for our “global” store. Check out jp.ridge.com. This lets you serve multiple GEOs from the same pool of inventory. They route the user to the right experience based on IP. So Japanese users only see inventory available to them, in their currency, and their taxes/fees at the check out. They deal with the taxes through a system known as Merchant of Record. Technically, you arent selling these goods. The merchant is Globally E, a third party who is reasonable for collecting and remitting all taxes. They take care of all the tricky cross border shit. 3- Whats the other way to do it? Use local inventory and local shopify instances for each market. That is a store with its own inventory, placed inside those borders, with a shopify store headquarters in that region. Why is that better? Price+Service+shipping- Managed markets cost 9% in payment processing. There is no fee for turning it on, but you will pay 9% on every sale. But, we still use a Merchant of record. And we use an importer of record as well. We found brand access (david @ brandaccess.com mailto:craig@brandaccess.com) and they do it for us. But here is the math you need to do: • Can you support multiple inventory locations? • The merchant of record service is like a global accounting firm • They set up all the instances for you, they collect and remit the money for you, taking care of all fees • But that means I get paid for my sales at the end of the month • BIG DOWNSIDE VS MARKETS  • They charge for this service • Its 5 figures a month • And you need to manage multiple shopify stores • And you have to pay for those stores So whats the tipping point? Assuming you can get 3% payment processing rates And assuming doing it yourself costs 30k between the merchant of record fee and the site upkeep Then it is dead even at 500k a month in sales. The other factors not weighed: - Are customers more willing to check out on a local site with local inventory? - Savings in last mile freight costs. S The TLDR is: Managed markets is an amazing product. If you dont use it, turn it on right now. Can probably unlock 20% more sales and turn on some new geos for you. But if you are a mature brand, doing mid 6 figures a month internationally, it isnt a mature experience. You will get better fulfillment rates, better conversion rates, better payment processing rates- going direct and managing the multiple stores.

Most brands on Shopify are stuck in content chaos. New product drops. New ads. New emails. New creative every week. They think growth lives in the new. But growth lives in the known. The brands that scale don’t chase trends. They build one story that works and run it everywhere. Your story isn’t just your origin. It’s the emotional reason people buy. It’s the thing they tell their friends when they explain your product. It’s the moment a customer goes from “might try it” to “won’t shut up about it.” Build that story once, then activate it across: Paid media – Amplify it with clear, direct copy that converts. Retention – Reinforce it through emails and SMS that deepen trust. Organic – Show it in real time with posts, reels, and stories that feel alive. Don't just build assets for the feed. Build assets for distribution. Because when you’ve got a real story, you don’t need more noise. You need more consistency. I’ve seen a single story drive $1M+ when told the right way, over time. Not because it was fancy. But because it was true. So if your team is drowning in content calendars and still not growing, Ask a better question: Have we told our best story yet? And are we telling it everywhere? Build once. Sell loud. Repeat daily.

In Shopify you can now accurately target customers by location. There's a new segment filter, "customer_within_distance". It lets you include customers with an address that's a certain distance (mi or km) from specific coordinates. You can use this for email campaigns, automations, etc. You can even use it in the theme for super personalized content, if you tag customers with an automation. Some examples: - A local boutique can promote in-store sales to people nearby. - A store with food delivery can target people who live nearby, who are less costly to deliver to. - Stores with in-store pickup by radius can promote their free shipping. - Promoting popup events to local people. That's much more accurate and easier targeting than using zip codes or cities. Bonus: There's also a couple of new filters for "orders_placed". You can filter for customers with orders placed by a certain app, e.g. TikTok. Or, you can filter for customers who placed orders at a certain retail location. #shopify #shopifyplus #ecommerce

Yesterday the California Privacy Protection Agency settled with a retailer for individual privacy rights violations. Here's what to know and check ⤵️ The settlement was of an enforcement action with an apparel #retail company for alleged data subject rights-related CCPA violations. It resulted in a $345k fine, and requirements to implement contracting and training protocols. Three issues were the basis of the action: ▪️Use of a cookie consent management solution for opt-outs of "sales" and "sharing" that didn't work properly for ~40 days in 2023 (it wasn't accessible, and Global Privacy Control signals were not honored during this time); ▪️Verifying identities of individuals before allowing opt-outs of "sales" and "sharing"; and ▪️Requesting more information than needed (government identification info) to verify identities for other data subject rights.   The action shows California regulators' continued focus on the detailed requirements in the CCPA regulations, and on common website practices to enable #OnlineAdvertising. To stay ahead of the issues the CPPA focused on: 1️⃣ Confirm your company's website honors Global Privacy Control signals; 2️⃣ Monitor and periodically test that cookie consent management solutions are properly configured and working; 3️⃣ Validate that your company's data subject rights processes do not require verification of requests to opt-out of "sales" and "sharing"; 4️⃣ For data subject rights where verification is permitted, confirm that the information requested aligns with the CCPA regulations. In particular, do not request unnecessary sensitive personal information or more information than necessary. Announcement: https://lnkd.in/gt3cWJME Order: https://lnkd.in/g5ZSWCR4 #privacy #privacylaw #compliance

🌍 Localizing Your Website: Key Elements to Consider!✍️ When expanding your business globally, translating textual elements such as headings, buttons, and product descriptions is not enough to be sure to effectively connect with your target audience. 🤔 So what are other essential features that have to be localized, according to the target market you wish to win over? Let's focus on some fundamental elements to focus on to ensure a seamless user experience and accurate communication: 👉 Date and Time Formats: Adjust date and time formats to match conventions of the target language and region. Consistency is key, including the order of day, month, and year, as well as time display formats. 👉 Currency and Numeric Formats: Localize currency symbols, decimal separators, and thousand separators to conform to the target language's standards. Ensure accurate display of numeric values like prices and quantities. 👉 Sizes: Clothing and product sizes vary across different regions and countries. By localizing sizes, you ensure that customers in the target market can easily understand and select the appropriate size, increasing their satisfaction and minimizing returns. 👉 Images and Graphics: Evaluate the need for localizing images and graphics based on cultural relevance and sensitivity. Adapt visuals to resonate with the target audience and their cultural preferences. 👉 Cultural Considerations: Pay attention to cultural nuances, idioms, and local preferences. Adapting the tone, imagery, and messaging to resonate with the target audience enhances engagement and builds trust. Website localization is a complex process. Working with professional translators or localization experts ensures the accuracy and quality of your localized content! 💡Can you think of other elements to always keep in mind when it comes to website localization? Let me know in the comments! 👇 --------------- I'm a Translator, Localizer and Subtitler from English and French into Italian. Reach out at melissa.borgnino@gmail.com and let's bring your project into the Italian market together! 💪 #Localization #WebsiteTranslation #LITranslators #Translation

Is your Shopify cookie banner actually doing what it’s supposed to? 👀 We just launched a free tool at Elevar that checks if your cookie consent banner is working correctly and shows you if it's compliant with GDPR, CCPA, and more. - No coding. - Just drop your store URL + email. - Get a report in minutes showing what’s working and what’s not. If you use GA4, Facebook Pixel, or Google Ads, this is a quick way to check if your consent setup is hurting your tracking (or your compliance). I also made a short walkthrough video explaining how the tool works and how to read your report. 🔗 Tool Link & Video can be found inside the article! #Shopify #GTM #GDPR #Analytics #ConsentMode #Elevar #DataPrivacy #MarketingTools #AnalyticsWithAhmed #WebAnalyticsWithAhmed #CCPA #GoogleTagManager #GoogleAnalytics #GA4