When you use Lead Gen Forms, we implement privacy safeguards designed to protect member data. All lead data is stored securely with encryption, data isolation, and access controls. All leads are stored in the LinkedIn data center.
Secure data storage
LinkedIn uses encryption both in transit, leveraging the Transport Layer Security (TLS) protocol to securely transfer data between the cloud services and customers, and at rest, using a combination of the AES and RSA industry standard, where we ensure that the lead data is encrypted when persisted to disk.
Secure data access
- Data Access - Data access is based on the principle of least privilege where access is restricted to the minimum level necessary to perform a given function. Access is password protected and is granted based on granular role-based permissions with clear segregation of duties dependent on job function. An individual accessing the environment is assigned a unique user ID. The technical controls to restrict and monitor access include enforcement of two-factor authentication (2FA) and VPN. Any access is logged and auditable.
- Debugging and Maintenance - Developers and other support roles are only granted elevated access, for a specific time period, for debugging and maintenance.
Important to know
- Consistent with our Ads Agreement and Pages Agreement you may not request Sensitive Data in a Lead Gen Form.
- You may use Form Data for your own purposes as agreed to by the applicable individual, provided that you comply with Applicable Laws, including those related to housing, credit, or employment.
- This does not constitute legal advice. Please consult with your legal counsel to determine which types of consent you require and data you may or may not collect through Lead Gen Forms.
Data Retention
The leads retention period depends on the lead type.
| Lead type | Retention period |
| 365 days |
| 90 days |