Share videos with more people when you select video views as your ad set objective. The video views objective is in the middle of the marketing funnel, which aims to help your audiences consider your business for their needs.
When you create a video views ad set, you can choose to create an:
- Accelerate ad set - LinkedIn’s AI-powered ad set type, which aims to improve your return on ad spend by continuously finding the right combination of targeting, creative, bidding, and placement for your ad set.
- Classic ad set - The standard setup that gives you full control over targeting, bidding, and creative choices. Within Classic ad sets, you can choose to use either:
- Flexible ad creation - Allows you to upload image, video, and text assets that will automatically be mixed and matched to generate up to 64 unique ad versions in minutes.
- Standard ad creation - Allows you to build ad sets with any ad format using our standard ad creation.
Available ad formats, bidding strategies, and optimization goals
To support your goal of getting more views, video is the only ad format available for this objective. Video views are selected as your optimization goal by default.
The bidding strategies and optimization goals available vary depending on whether you choose to create an Accelerate or Classic ad set.
| Ad set type | Accelerate | Classic |
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| Bidding strategies |
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| Optimization goals |
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Here's a tip
If you change the optimization goal for a Classic ad set, you can only select manual bidding as a bidding strategy.
Reporting metrics
Getting your videos seen is the key result of the Video Views ad objective. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
- Performance metrics
- Engagement
- Conversions
- Bid and Budget
You can also view professional demographic data about members who are interacting with your ads.
Learn more