AB Tasty

One small change. 450 gyms. +4% conversions. When PureGym tested adding a gym search bar to their join flow, the result was clear: Less friction. More sign-ups. Stronger funnel. In this new case study, we explore how the UK’s biggest gym chain builds digital strength - one A/B test at a time. 🧠 Smart testing strategy 📈 Data-led decisions 💥 Real results Download the full story: https://bit.ly/4oRbQLW

✨ Security shouldn’t slow you down. Now, it won’t. AB Tasty becomes the first major experimentation platform to run entirely CSP-free, eliminating the need for the “unsafe-eval” exception. Why this matters: 🛡️ Enterprise-grade safety, built in Your teams no longer need to approve risky exceptions. Everything runs securely on AB Tasty’s infrastructure. ⚡ Speed without compromise No waiting for security reviews. No configuration. Just instant, frictionless experimentation. 🌐 Confidence for modern digital teams A major vulnerability removed, and a smoother path to optimization. This is a milestone for organizations in Finance, Travel, Healthcare, Retail, and beyond. Secure. Seamless. Future-proof. This is experimentation, reimagined by AB Tasty. Read more here ➡️ https://lnkd.in/ecKMnjcS

What an inspiring day at ExperienceNext NYC! We gathered 40+ customers, partners, and digital leaders for real stories, hands-on learning, and new connections. A huge thank you to our amazing speakers from Five Below Courtney Mackedanz, Physicians Mutual Ashton Kirtley, MBA, FootJoy Andrew Bray, Speero Jonny Longden—and to the AB Tasty team. None of this would have been possible without your passion and dedication. Thanks to everyone who joined us, see you at the next one! #ABTasty #DigitalExperience #Experimentation

AB Tasty’s Black Friday Playbook Is Here!  🖤🔥 Don't leave success to chance this year. We packed 30 real-world A/B test ideas—complete with 30 proven results—into one essential guide. 📘 This isn't theory, it's proven profit: 📈 38% Conversion Lift from a single experiment. 💰 €113,000 in Additional Profit generated by brands who dared to test. Inside your cheat sheet, you'll find quick-setup strategies to: ✨ Drive urgency without being pushy. 🛒 Simplify checkout and crush drop-offs. 🎮 Use gamification to delight and convert. Don't wait until the traffic arrives! These experiments are designed for quick setup. ⚡ Ready to test before the rush?  📥Download our  "30 Test Ideas for Black Friday" e-book now and start optimizing!  👉 https://lnkd.in/eRWHZgkU #BlackFriday #Ecommerce #CRO #DigitalMarketing #Experimentation #ABTasty

Real stories from the people driving experimentation forward. We’re heading to Accu Stadium in Huddersfield for a special live session with the teams behind some of the most exciting e-commerce experiments out there. Hear directly from: Luke Jagger, Head of UX & Creative Strategy, Accu Matt Maidment, Head of CX, REO Megan Tunney, Customer Success Manager, AB Tasty ⚽ Save your seat and see how experimentation and teamwork score e-commerce wins:  https://bit.ly/4nCyYwA

Ready to take your A/B testing and optimization strategies to the next level? Join AB Tasty, Unique Vacations, Inc., and Contentsquare for our upcoming "Outsmart Tomorrow Series" webinar. We'll be diving deep into the best practices that drive real results and how leading brands are outsmarting tomorrow's challenges. 🗓️ Save your spot!  Date: Thursday, December 4th  Time: 1:30 PM EST / 10:30 AM PST Learn from industry leaders and walk away with practical tips you can apply immediately. Click the link to register! https://bit.ly/486CCco #ExperienceOptimization #CRO #DigitalStrategy #ABTasty #Webinar #OutsmartTomorrow

Say goodbye to guesswork and welcome Evi to your team! 👋 Evi is more than just an AI assistant—it’s AB Tasty's suite of intelligent tools designed to empower your entire workflow: ✔️ Evi Ideas: Unlocks data-backed inspiration ✔️Evi Content: Turns concepts into code-free experiments ✔️Evi Hypothesize: Crafts clear, measurable hypotheses ✔️Evi Analysis: Delivers straightforward insights from complex data ✔️Evi Feedback: Gathers qualitative user insights ✔️Evi Explore: Discovers new audience segments and opportunities And this is only the beginning.... Want to see what evidence-based marketing can do for your team? Join 1,000+ brands already using AB Tasty AI. 🚀 https://lnkd.in/etmV-J_c

🎉 Big News: AB Tasty has acquired Wandz.ai, the real-time personalization powerhouse transforming digital experiences! Digital journeys are unpredictable—most visitors are anonymous, switch devices, and rarely follow a straight path. But what if you could adapt to every move, in real time? That’s why we’ve acquired Wandz.ai, the leader in real-time adaptive customer experience, empowering brands to: ✔️ Personalize for the 90% of visitors who don’t log in or leave a data trail 💥 Adapt to every click, scroll, and session pattern 🔮 Predict intent and next actions, even for anonymous visitors 📈 See up to 15% revenue lift and 13.6% higher conversion rates No more rigid paths. No more missed opportunities. Just adaptive, AI-powered experiences for every visitor, every moment. Together, AB Tasty + Wandz.ai are setting a new standard for personalization—making every digital interaction relevant, seamless, and impactful. Stay tuned… the adaptive era of CX starts now ➡️ https://lnkd.in/ecJmeb7h #Acquisition #Personalization #CX

PureGym’s been working out - their join journey. In AB Tasty’s latest case study, we break down how PureGym lifted conversion rates by up to 3% with smart, simple experiments. From reducing sign-up friction to clarifying pricing, their team shows how a structured testing process delivers real, repeatable results. 📄 Download the full case study: https://bit.ly/4oRbQLW

🧳 We’re packing our bags - and heading to Digital Travel Summit Europe 2025 on 19–20 November as a proud sponsor! Even better, we’re teaming up with Alec Ryan, Head of Digital Trading & Product at National Express LTD, to host: 🧪 How to experiment your way to personalised, high-impact travel experiences We’ll dig into how smart experimentation leads to better travel experiences - and how to scale what actually works. Come join us in London: https://bit.ly/47JmgYg #DigitalTravel #TravelTech #CX #Experimentation #Personalisation #AlecRyan #NationalExpress #WeLoveTesting