Why email compliance isn't enough for inbox success

Compliance can give you a false sense of security. You can tick every box. You can pass every audit. You can still get breached. Why? Because compliance is the baseline. It tells you what’s required - not what’s enough. Real security goes further: • Mapping risks to real threats in your environment • Designing architecture with business context in mind • Embedding security into that design from the start • Hardening with Microsoft Defender for Cloud • Monitoring with Microsoft Sentinel • Governing identity and access with Entra Auditors look for evidence. Attackers look for openings. Don’t fall into the compliance trap. Design beyond the checklist. #microsoftsecurity #securityarchitecture #azure #RyansRecaps

This is yet another confirmation that having highly engaged and double-opted-in leads in your database is not enough to stay out of spam folders. We recently worked with someone facing email deliverability issues despite always aligning with industry regulations and thresholds. Upon further investigation, we discovered a link in the email header that was automatically assigned by an ESP for every email sent through their platform. Due to the lack of security measures on the domain used in that link, it was heavily exploited by threat actors, leading to the domain being listed on SURBL PH Abuse, which negatively impacted email placement. This is just another proof that even with a highly engaged database and full compliance with CAN-SPAM, CASL, Google/Yahoo, and other standards, ignoring basic security measures makes it impossible to achieve good deliverability and avoid spam filtering. #EmailDeliverability #EmailSecurity #Phishing #SURBL #Abuse #DMARC #Cybersecurity #Phishing #Spoofing #EmailMarketing