Building a Remote Communication Culture

The 'Out of Sight, Out of Mind' Trap: How to Conquer the Distance Google is a global company with offices all over the world, and while this diversity is a strength, it also presents unique challenges for communication and collaboration. Especially when your key stakeholders and decision-makers are continents away! Those hallway conversations, spontaneous coffee chats, and quick desk drop-bys that teams at HQ take for granted? Yeah, those aren't happening when you're separated by oceans and time zones. And that can lead to a disconnect. Your team's amazing work might get overlooked, your challenges might go unnoticed, and your stakeholders might feel out of the loop. But fear not, fellow remote leads! Here are a few strategies I've learned along the way: ‣ Tailor your communication approach: Every leader has their preferred communication style. Some love detailed reports, others prefer concise bullet points, and some just want the TL;DR. It's your job to adapt and deliver information in the way they'll best receive it. ‣ Embrace Radical Transparency: The worst thing that can happen is your leadership feeling blindsided by a problem or a missed deadline. Over-communicate! Share updates regularly, highlight both wins and challenges, and don't be afraid to ask for help when needed. ‣ Educate Your Leads: Help them understand the unique challenges of leading a remote team in a different location. Explain why you might need more proactive communication or different approaches to stay connected and aligned. ‣ Build Relationships Beyond Email: Travel when possible. Occasional visits to the main office can be invaluable for building relationships and understanding the nuances of the company culture. ‣ Celebrate Wins: Make sure your stakeholders are aware of your team's accomplishments, both big and small. This reinforces the value of your team and keeps them top-of-mind. ‣ Iterate and Improve: What works for one lead might not work for another. Experiment with different communication styles, ask for feedback, and continuously refine your approach. Leading a local team in a remote site requires extra effort and intention. By mastering the art of communication and building strong relationships with your stakeholders, you can ensure your team's success, no matter where you are in the world! What are your favorite tips for leading remote teams across continents? Share your insights in the comments! 👇 #RemoteLeadership #Communication #TechLeadership #lifeAtGoogle

Remote work challenge: How do you build a connected culture when teams are miles apart? At Bunny Studio we’ve discovered that intentional connection is the foundation of our remote culture. This means consistently reinforcing our values while creating spaces where every team member feels seen and valued. Four initiatives that have transformed our remote culture: 🔸 Weekly Town Halls where teams showcase their impact, creating visibility across departments. 🔸 Digital Recognition through our dedicated Slack “kudos” channel, celebrating wins both big and small. 🔸 Random Coffee Connections via Donut, pairing colleagues for 15-minute conversations that break down silos. 🔸 Strategic Bonding Events that pull us away from routines to build genuine connections. Beyond these programs, we’ve learned two critical lessons: 1. Hiring people who thrive in collaborative environments is non-negotiable. 2. Avoiding rigid specialization prevents isolation and encourages cross-functional thinking. The strongest organizational cultures aren’t imposed from above—they’re co-created by everyone. In a remote environment, this co-creation requires deliberate, consistent effort. 🤝 What’s working in your remote culture? I’d love to hear your strategies.

𝗦𝘁𝗼𝗽 𝘀𝗽𝘆𝗶𝗻𝗴 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺’𝘀 𝘀𝗰𝗿𝗲𝗲𝗻𝘀! 𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗮𝗯𝘆𝘀𝗶𝘁 𝗴𝗿𝗼𝘄𝗻 𝗮𝗱𝘂𝗹𝘁𝘀! I still see companies installing software that tracks every mouse move and screen click. Paranoid managers checking if people are “active.” 𝗧𝗿𝘂𝘀𝘁 𝘁𝗵𝗿𝗼𝘄𝗻 𝗼𝘂𝘁 𝘁𝗵𝗲 𝘄𝗶𝗻𝗱𝗼𝘄 𝗶𝗻 𝗲𝘅𝗰𝗵𝗮𝗻𝗴𝗲 𝗳𝗼𝗿 𝗰𝗼𝗻𝘁𝗿𝗼𝗹. You know what actually builds a high-performing remote team? Not surveillance. Not micromanagement. 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 + 𝗰𝘂𝗹𝘁𝘂𝗿𝗲. I get asked all the time: What software do you use to manage a fully remote team?   Here’s the (unsexy but true) answer: ✅ 𝗖𝗹𝗶𝗰𝗸𝗨𝗽 𝗳𝗼𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • Track tasks, time, utilization, capacity • Handle out-of-office easily • Tons of upfront work to build infrastructure, workflows, task templates — and we still keep refining them. ✅ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗪𝗼𝗿𝗸𝘀𝗽𝗮𝗰𝗲 • Daily huddles and department meetings on Google Meet ✅ 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 𝗼𝗿 𝗦𝗹𝗮𝗰𝗸 • Fast, frictionless communication That’s it. No screen trackers. No measuring mouse jiggles. No “are you online at 9:01?” nonsense. 𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗼𝗼𝗹 𝗶𝘀𝗻’𝘁 𝗲𝘃𝗲𝗻 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲. 𝗜𝘁’𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲. Having the right people — self-motivated, self-disciplined, and driven. Building a team that trusts each other, pushes each other, and shows up even when no one’s watching. Want a high-performing remote team? Start by hiring responsible people. Build systems they can thrive in. And get out of their way.

Our design team accidentally discovered a remote work hack that's transforming how we communicate at AirOps. It started when our head of design ditched traditional docs for quick video walkthroughs of her feedback. You'd see her cursor moving, hear her thinking out loud, catch her excitement about specific details. Our remote team across SF and NY loved it so much that the practice spread organically through the company. Rather than long Slack threads about product specs, they started sharing 2-minute videos explaining their thought process. Suddenly, everything changed: 🔰 Complex design discussions wrapped up in hours instead of days 🔰 Product feedback landed instantly without confusion or back-and-forth 🔰 Engineers started solving problems quicker without sitting through 20-minute meetings The best part is how natural it feels. No fancy process or rules. Just hit record, talk through your thoughts, and share. We never mandated this approach. But seeing how it caught on taught me that sometimes the best practices come from giving your team space to experiment. Watching this unfold at AirOps has changed how I think about remote communication. The tools matter less than creating an environment where better ways of working can emerge organically. Been thinking a lot about this lately as we scale across hubs. Would love to hear what unconventional practices have worked for your remote teams.

5 hard-earned lessons on managing a remote team of 70+: 1 - Embrace the chaos (but add some structure) Look, I'm the first to admit I'm not a fan of rigid processes. But when you're dealing with a large team of remote workers, you need some guardrails. We've implemented just enough structure to keep things moving without killing creativity: • Use project management tools religiously • Set clear deadlines and expectations • Allow flexibility when you can 2 - Overcommunicate, but don't micromanage. Culture Isn't Just for Offices Just because we're not all in the same room all the time doesn't mean we can't have a kickass company culture. At Taktical, we've gotten creative: • Virtual happy hours (yes, they can actually be fun) • Online game nights (nothing builds team spirit like crushing your coworkers in Rocket League) • Random coffee chats (our Slack bot pairs people up for casual convos) Culture is more than just forced fun. It's about creating an environment where people feel valued and connected. 3 - Hire for Self-Motivation When you can't see your team, you need to trust them. That means hiring people who can get shit done without someone breathing down their neck. What we look for: • Track record of delivering results • Strong communication skills • Ability to manage time and priorities Remember, in remote work, output matters more than hours logged. 4 - Tech is Your Friend (Most of the Time) We live and die by our tech stack. But here's the thing – more tools doesn't always mean better communication. We've learned to be intentional about our tech choices: • Slack for quick chats and team bonding • Zoom for face-to-face meetings (camera on, people!) • Notion for documentation and knowledge sharing And yes, sometimes a good old-fashioned phone call can solve problems faster than a string of Slack messages. 5 - Mental Health Matters Remote work can be isolating. We've made mental health a priority at Taktical: • Encourage regular breaks and time off • Provide resources for mental health support • Lead by example (I make sure to unplug and recharge regularly) Remember, burnout is real, and it's your job as a leader to prevent it. Building a remote team isn't easy, but it's incredibly rewarding. We've been able to tap into global talent, reduce overhead, and create a flexible work environment that attracts top performers. Sure, there are challenges. But with the right approach, you can build a killer remote team that's not just productive, but thriving.

Is remote work feeling messy? Here’s how we turned confusion into collaboration. Working remotely has opened up so many possibilities, but let’s be honest, it comes with its fair share of challenges: → Communication can feel a little scattered. → Team culture isn’t quite the same when you’re not sharing the same space. → Coordinating across time zones can be difficult. Over time, I’ve found that these challenges can be met with a bit of creativity and flexibility. Here are a few things that have worked for our team: 𝗖𝗹𝗲𝗮𝗿 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻. Whether it’s written updates, regular check-ins, or async tools, making sure everyone’s on the same page is key. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗲𝘃𝗲𝗻 𝗳𝗿𝗼𝗺 𝗮𝗳𝗮𝗿 We’ve leaned into fun virtual activities like trivia nights or team coffee chats to keep the sense of camaraderie alive. 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗶𝗺𝗲 𝘇𝗼𝗻𝗲𝘀. Recording meetings, async collaboration, and flexible hours help us stay inclusive for team members across the globe. 𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲 𝗵𝘂𝗺𝗮𝗻 𝗲𝗹𝗲𝗺𝗲𝗻𝘁. Whether it’s turning cameras off when needed or encouraging mental health breaks, we remind ourselves that remote work is still people-first. I’ve learned that leading remotely isn’t about replicating the office environment. It’s about finding new ways to connect, collaborate, and support each other. --- Follow Michael Cleary 🏳️🌈 for more tips like this. ♻️ Share with someone who needs tips for working in a remote environement #remote #culture #entrepreneurship

How do you manage teams when everyone’s working remotely (or hybrid but on different days)? We had this discussion in our group for comms professionals a few weeks ago, and I wanted to share their tips, for anyone struggling with this. 1. You can’t recreate office life online, but you can still create ‘non-meeting moments’ that matter. For example: • Join online meetings early and linger afterwards without a specific purpose, just to catch up.    • Create deliberate casual chat time outside of meetings. Water cooler moments need to be intentional now.    • Let people know it’s OK if life happens on these calls (doorbells, dogs barking etc)    2. Don’t obsess about face-to-face time. Some of your team might not ever be in the same room as you. Focus on building trust: • Have regular one-to-ones without an agenda    • Create space for personal sharing    • Celebrate small wins as a team 3. Be patient about building culture. Remote integration takes longer, and that's normal. Your job isn't to speed it up, but to make it feel safe and natural. • Create psychological safety. Remote teams need reassurance to speak up.    • Ask people what’s working and what’s not working and thank them when they flag issues. 4. Mix up your communication channels. Some people shine in group calls. Others open up in chat channels. Give them options. I'm not a comms expert, I'm a coach, but I am lucky to be surrounded by them and find these conversations fascinating. What have I missed? What's working in your remote team? 👇🍿