E-commerce Conversion Rate Optimization

70% of business owners find it hard to boost their conversion rate beyond a certain number. Most have tried: - improving their copy - improving their product images - different offers and FOMO strategies Yet they struggle to move the conversion needle. That's when I suggest looking at something more fundamental. The information hierarchy. It's the order in which you arrange content. The most important, relevant information/sections being shown first. Ignoring information hierarchy can make your users feel confused, uninformed, or even miss crucial steps. Ultimately making them bounce or not convert. In this example, using daily objects product page, I've implemented changes that can increase the conversion rate by improving the information hierarchy. Below are the 6 changes I recommend a/b testing - 1. Adding an announcement bar highlighting a sale, an offer you're running, or your free shipping threshold. 2. Moving the product name, reviews, and price above the image. This way, the space b/w the image and add-to-cart is reduced. Making it appear closer than it is. 3. Adding image thumbnails. This is critical if your images contain information like product features. 4. Showing product benefits before the add-to-cart CTA in an easy-to-consume format (like bullet points). 5. Optimizing the area around the add-to-cart by highlighting the shipping and return policies. 6. Highlighting offers close to add-to-cart as that's when the user is considering taking an action. Other changes I made: 1. Adding the logo bar with hamburger, search, and cart icon. This is important to maintain if you're driving ad traffic directly to product pages. 2. Adding the in-line / within-the-page add to cart. I'm seeing more brands removing the within-the-page add to cart CTA and replacing it with a sticky one. Make sure you a/b test this before implementing. 3. In the options section, adding an action verb like 'Choose' or 'Select' next to 'Color', 'Size'. This prompts the user to take an action. Found this useful? Let me know in the comments! P.S. The best way to identify gaps in your information hierarchy is by using heatmaps and scroll-maps tools like Microsoft Clarity. It's free to use and can help you back your hypothesis with actual user insights. #conversionrateoptimization #uxdesign

A client came to us frustrated. They had thousands of website visitors per day, yet their sales were flat. No matter how much they spent on ads or SEO, the revenue just wasn’t growing. The problem? Traffic isn’t the goal - conversions are. After diving into their analytics, we found several hidden conversion killers: A complicated checkout process – Too many steps and unnecessary fields were causing visitors to abandon their carts. Lack of trust signals – Customer reviews missing on cart page, unclear shipping and return policies, and missing security badges made potential buyers hesitate. Slow site speeds – A few-second delay was enough to make mobile users bounce before even seeing a product page. Weak calls to action – Generic "Buy Now" buttons weren’t compelling enough to drive action. Instead of just driving more traffic, we optimized their Conversion Rate Optimization (CRO) strategy: ✔ Simplified the checkout process - fewer clicks, faster transactions. ✔ Improved customer testimonials and trust badges for credibility. ✔ Improved page load speeds, cutting bounce rates by 30%. ✔ Revamped CTAs with urgency and clear value propositions. The result? A 28% increase in sales - without spending a dollar more on traffic. More visitors don’t mean more revenue. Better user experience and conversion-focused strategies do. Does your ecommerce site have a traffic problem - or a conversion problem? #EcommerceGrowth #CRO #DigitalMarketing #ConversionOptimization #WebsiteOptimization #AbsoluteWeb

The moment of truth in ecommerce isn't adding to cart - it's CHECKOUT. This is where your revenue is either captured or lost. With over 80% of Shopify traffic now coming from mobile devices, an optimized checkout experience is essential. Master these 20 checkout optimization tactics to boost your conversion rate: 1. Allow guest checkout (account creation can wait, but use Rivo for that) 2. Offer multiple payment options 3. Display security badges prominently (use Platter+) 4. Design for mobile FIRST 5. Minimize form fields ruthlessly 6. Show ALL costs upfront (no surprises) 7. Use clear progress indicators 8. Use one-page checkout flow (can test against multi-page, but one-page outperforms in our experience) 9. Design clear, compelling CTAs 10. Capture exit intent with smart prompts 11. Support autofill functionality 12. Optimize loading speed (critical on mobile) 13. Show visual cart reminders throughout 14. Enable "save cart" features 15. Move account creation AFTER purchase 16. Offer risk reversal/return policies 17. Make support options post-purchase clear and easy 18. Test and measure continuously 19. Add post-purchase offers (use Platter+) Checkout optimization isn't one-and-done, but you can easily improve your checkout performance by double-digit percent. Commit to making small, continuous improvements based on data that comes in.

From 3% to 6.8% conversion rate. How smart CRO added $1.2M to EBITDA Most portfolio companies leave money on the table by ignoring Conversion Rate Optimization (CRO). We worked with a business generating strong traffic but converting at just 3%. With no increase in media spend, we implemented a disciplined CRO program. Starting with funnel analytics, customer behavior mapping, and iterative A/B testing. We simplified the page design, rewrote the copy to align with customer intent, and introduced trust elements like social proof and risk-reversal offers. Over five months, the conversion rate climbed to 6.8%. That improvement alone added $1.2M to EBITDA. Pure margin, realized without incremental ad dollars. In private equity, we often focus on cost cutting or sales acceleration, but CRO sits at the intersection of both. Higher throughput with better customer experience. For digital-first or lead-gen-dependent portfolio companies, it’s one of the most underutilized and highest-ROI levers in the value creation toolkit.

🛒 Is your e-commerce checkout helping your business… or silently hurting it? We spend so much time and energy getting people to our websites — running ads, optimising SEO, curating beautiful product pages — only to lose them at the final (and most crucial) stage: checkout. The truth is, a clunky, confusing or slow checkout process can undo all the hard work you’ve put into building brand trust. That’s why we’ve just published a deep-dive article: 👉 “The Art of Streamlining Checkout: Elevating Your E‑Commerce Experience” In this piece, we unpack: ✅ Why cart abandonment is still plaguing online retailers (and what’s changed in 2025) ✅ The psychology behind friction-free checkout design ✅ The role of mobile optimisation, guest checkout, and payment flexibility ✅ How smart e-commerce brands are turning checkout into a seamless, branded conversion machine Plus, real-world tips to implement smoother checkout flows — without compromising security or UX 💡 Whether you’re a fast-growing DTC brand, a well-established online retailer, or an agency supporting e-commerce clients, this is a must-read. Every extra field, every unnecessary step, every delayed loading screen is a potential lost sale. But with the right strategy, your checkout can become a competitive edge — not a conversion killer. 👇 Read the full article here and discover how to optimise for better conversions, happier customers, and increased revenue. #ecommerce #conversionrateoptimisation #checkout #userexperience #onlineretail #digitalmarketing #ecommercetips #cx #uxdesign #cartabandonment #payments #webdesign #shopify #woocommerce #magento

If you're not testing your site speed daily, you're doing e-commerce wrong. Site speed isn't just a ranking factor. It's a make-or-break for your bottom line. Every second counts. Literally.  - 1s delay = 7% conversion loss - 2s delay = 50% bounce rate increase - 3s+ = kiss your customers goodbye  Customers demand speed. Google demands speed. Your profits demand speed. Thid is is why daily speed tests are non-negotiable.  They're your early warning system for issues before they crater your conversion rates. Not sure where to start? Try these tools: 1️⃣ Google PageSpeed Insights 2️⃣ GTmetrix 3️⃣ WebPageTest 4️⃣ Pingdom But don't just test. Act on the insights. Optimize your: - Images  - Code - Caching  - Server response times - 3rd-party scripts The speed race is never over. Your competitors are always looking to overtake you. So, make site speed tests a non-negotiable part of your daily routine. Your customers and your conversion rates will thank you. 

You can’t afford to ignore conversion rate optimization. In a time of shrinking margins, CRO is the best lever to pull, but I see it ignored and misunderstood repeatedly. If you want to be a marketer who can combat tariffs strategically and increase your value, here are some tips: 🛠️ Mobile-first UX audits ➡️ 70% of our traffic is mobile, and many ecommerce brands only work on the desktop version of their website due to our traditional office-based work. You have to think and act like your customer to improve their experience. On a weekly basis, review your website, ads, email, and SMS on mobile, preferably on different phones at different times. 🛠️ Fixing Bugs ➡️ If you are not identifying technical issues and sending potential glitches to your developers, don't expect integrations and platform results to improve. 🛠️ Message/Offer Alignment ➡️ Is your offer messaging consistent throughout your funnel? Does your ad copy align with your website banner, homepage, product page, cart page, and checkout page? Do your pop-ups, flows, and campaign copy all align at the same exact time? Are you simultaneously updating your messaging through all stages of the funnel with your team? We have all seen the winter sales in summer and the Black Friday offers in July. This misalignment does not enhance trust; it creates confusion and skepticism about the company and its products. If you know you can improve user experience and interface to help your ecommerce brand grow, contact me and I would be glad to provide an audit. Hammer your marketing down and crush those tariffs! 🔨