Closing deals faster with digital trust

Trust isn't complicated. But most people get it wrong. Let me explain. I analyzed 500+ sales conversations and found something shocking: The highest-performing reps weren't using fancy trust-building techniques. They were using these 3 simple triggers that nobody talks about: 1. Real-time validation 🚫 Not customer logos 🚫 Not case studies 🚫 Not testimonials But showing prospects LIVE: → Who's viewing their content right now → Questions others are asking → Active engagement metrics Result? 73% higher meeting show rates. 2. Reverse referrals Instead of asking for referrals, document exactly: → How others found you → Their specific journey → Their exact results I tested this with 50 prospects: ✅ 41% response rate ✅ 28% meeting rate ✅ 19% close rate 3. Ambient reassurance Small, consistent actions that build trust: → Weekly performance updates → Public progress tracking → Regular capability proof My team's results: ✅ Trust scores up 47% ✅ Sales cycle shortened by 31% ✅ Close rates increased 22% Here's what nobody tells you: Trust isn't built through big gestures. It's built through small, consistent actions that prove you're reliable. I implemented these triggers last quarter: → Pipeline increased 52% → Close rate jumped 31% → Average deal size up 27% I’ve broken down this full framework above so you can study it, save it, and start applying it immediately. Remember: While others focus on complex trust-building strategies, these simple triggers consistently outperform. Ready to transform your trust-building approach? Let's connect. #SalesStrategy #TrustBuilding #B2BSales #GrowthHacking #RevenueLeadership

𝗜 𝗰𝗹𝗼𝘀𝗲𝗱 𝗮 𝗱𝗲𝗮𝗹 𝟲 𝗺𝗼𝗻𝘁𝗵𝘀 𝗲𝗮𝗿𝗹𝗶𝗲𝗿 𝘁𝗵𝗮𝗻 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱. (Not because I pushed. But because I timed it right.) Back in June, we had a prospect set for Q4. Good fit. Engaged. But budget was “locked” until year-end. So I marked it for later. But something felt off. Here’s what I did—and how it turned into a Closed-Won way ahead of schedule: 𝟭. 𝗜 𝗸𝗲𝗽𝘁 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗹𝗶𝗸𝗲 𝗮 𝗵𝗮𝘄𝗸 I set up LinkedIn alerts + Google News + virtual salesroom clicks like Aligned → Saw they announced a new funding round in May → 10 days later: a new CFO joined 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗶𝗱: Reached out that same week: “Saw the new CFO announcement—timing might’ve shifted. Still worth revisiting how we can help?” 𝟮. 𝗜 𝘁𝗶𝗲𝗱 𝗺𝘆 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝘁𝗼 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 Instead of “checking in,” I said: “With the new CFO in place, it might make sense to show how we help finance teams save 10+ hours/week. Want to take another look before budgets get finalized?” 𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝗲𝗱: I made the value fit the moment. 𝟯. 𝗜 𝗯𝗼𝗼𝗸𝗲𝗱 𝗮 𝗳𝗮𝘀𝘁 𝗿𝗲-𝗱𝗲𝗺𝗼—𝗼𝗻𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘄 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 → Tailored it to her top 3 priorities → Sent the ROI summary 𝘣𝘦𝘧𝘰𝘳𝘦 the call → Walked through business case + impact in 20 mins 𝟰. 𝗜 𝘂𝘀𝗲𝗱 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲 𝗳𝗹𝗶𝗽 “ “What happens if this isn’t solved before Q3 starts?” That shifted the tone. He pushed internally to move the timeline forward. 𝟱. 𝗜 𝘀𝗲𝗻𝘁 𝘁𝗵𝗲 𝗮𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗱𝗮𝘆 → With pricing, implementation plan, and reference calls all included → No delays. No back-and-forth. Just decision-ready info 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? — Deal closed 6 months early — Champion looked like a hero — No discount needed 𝗠𝘆 𝘁𝗮𝗸𝗲: Deals don’t just close faster because you ask. They close faster when timing, urgency, and relevance align. So check your “next quarter” list. Ask: → What’s changed in their org? → Who’s new? → Is the pain bigger now? Because that “Q4 deal”? Might be ready 𝘵𝘩𝘪𝘴 𝘮𝘰𝘯𝘵𝘩. #sdr #ae #coldcalling SDRs of Germany

What’s really killing your deals? Hint: It’s not your product—it’s misalignment of messaging between sales and marketing. I recently ran a closed lost analysis for a b2b saas client (finance industry), evaluating 12 months of data and the biggest issue was clear - prospects didn’t feel confident about moving forward because of mixed messages and a lack of clarity around how easy implementation would be. Here’s what we changed to fix it: 1. Sales and marketing out of sync Sales wasn’t equipped with the right materials to explain just how simple the implementation process was. Prospects left calls with more questions than answers. Discovery: 40% of deals were lost because the messaging wasn’t clear or consistent. We got sales and marketing on the same page by creating simple enablement materials that told a unified story. 2. Optimized customer testimonials messaging on landing page We revamped a key web page to include customer testimonials focused on how smooth the implementation process was. This instantly made prospects feel more confident. Discovery: Time spent on the page increased by 50%, and we started seeing more leads make it past the hesitation phase. 3. Provided sales w/ better tools With new materials in hand, the sales team got the training they needed to handle objections around implementation more confidently. This wasn’t just about a smoother process—it shortened the sales stage duration. Discovery: Sales cycles sped up by 20% once sellers had everything they needed to answer questions upfront. 4. Tighter engagement with prospects Once the messaging and tools were aligned, prospects started responding more quickly and engaging with us earlier in the sales process. Mitgated the hesitation. Discovery: We saw a 15% increase in inbound responses from prospects who were now clearer on the value and ease of implementation. TL;DR If sales and marketing aren’t telling the same story, deals don't close. Quick fixes to align your messaging, give your sales team the tools they need, and you’ll start building trust on deals faster. Checked in on your sales and marketing alignment. It could be what’s holding growth back. #b2b #funnelanalysis

Why do most multi-stakeholder B2B deals fail? They skip one critical step: multithreading. Here’s how we mastered and improved deals faster. Picture this: An enterprise deal worth $220,000. 7 departments involved. 9 months from start...to close. Sounds familiar? Complex, multi-stakeholder deals can feel like juggling flaming swords. One wrong move, and everything falls apart. But here’s what I’ve learned: Multithreading is not optional—it's ESSENTIAL. Why? - Deals aren’t linear anymore. One champion isn’t enough. - Stakeholders have their own priorities, timelines, and pain points. - Misalignment = delays, ghosted emails, or worse—lost deals. Here’s how we untangled this: 1/ Map Your Stakeholders → Identify EVERYONE involved. → Understand their roles, goals, and concerns. → Build connections across departments early. 2/ Create Shared Context → Use tools like Along (shameless plug 😉) for centralized collaboration. → Share value-driven content that speaks directly *to them*. → No more endless email chains—keep everyone aligned. 3/ Leverage Insights → Track engagement signals (who’s reading, clicking, sharing). → Spot blockers before they become roadblocks. → Personalization isn’t just nice—it’s how you win trust. 4/ Stay Proactive → Don’t wait for updates; anticipate them. → Tailor follow-ups based on behavior (not assumptions). → Keep momentum alive across ALL threads. We’ve seen this approach cut sales cycles by weeks and boost win rates by double digits. One client, OMR Reviews, saw their win rate jump by 24% after implementing multithreading with Along. They didn’t just close deals—they built relationships that last. Multithreading isn’t magic. It’s structure. It’s strategy. It’s what separates deals that crawl from deals that close. How are you tackling multi-stakeholder deals today? Would love your thoughts!

Want to close more deals? Don’t just fix your offer. Fix your system. When sales slow down, many business owners think they need a new offer. But throwing out your offer won’t fix a broken system. Here’s the exact system I’ve used to help clients close more deals (without changing a thing about their offer): 1) Follow up faster Speed wins. Wait longer than 5 minutes and your lead cools off by 80%. Fast follow-up keeps you top of mind. 2) Make your follow-up personal Generic templates don’t work. Mention their company. Reference their pain point. Ask a question that shows you’re paying attention. When people feel seen, they respond. 3) Show proof early Forget fancy words. Testimonials, screenshots, and case studies build trust—and boost response rates by 30%+. Proof makes doubts disappear. 4) Fix your targeting Talking to the wrong people? You’ll waste time, money, and energy without closing a single deal. Right people = More deals closed. 5) Simplify the path to say yes Don’t make buying complicated. Fewer steps, clear instructions, and friction-free forms increase conversions by 20-30%. The easier it is, the faster they say yes. You don’t need a new offer to close more deals. You just need to fix how you follow up, who you talk to, and how easy it is to buy. Want help tightening your system? Book your strategy call today. The link’s in my Featured section Connor Bell

As a procurement leader, I’ve been on the receiving end of countless sales pitches. You know what stalls deals the fastest? Over-complication. Sellers who try to solve every problem upfront end up creating confusion and doubt. Buyers don’t need everything at once—they need to trust that you can deliver results, step by step. Here’s what I’ve seen work best, both as a buyer and from top sellers: ✅ Start Small – Solve the most urgent pain point first. I’m more likely to greenlight a deal when I know it addresses an immediate need. ✅ Deliver Quick Wins – The sellers who stand out are the ones who show measurable value quickly. Wins build my trust and confidence to invest further. ✅ Expand Strategically – Once the initial solution is working, that’s the time to introduce scaling or consolidation opportunities. Trust opens the door to bigger conversations. Every successful deal I’ve approved as a buyer has followed this pattern: simplicity first, trust second, expansion last. Complexity? It’s a deal killer. __ 👇 How do you balance simplicity and impact in your deals? ♻️ Share this with your team to help them rethink their approach to sales simplicity!