How women leaders can combat credibility bias

Your competence at work is judged in seconds. Even when you over-deliver, you can be underestimated. Every day, false assumptions about you are made: — Polite = Weak — Older = Not agile — A foreign accent = Less capable — Introverted =  Not a strong leader — Woman =  Softer voice, less authority It's not just unfair. It's exhausting. So the question is: How do you beat biases without changing who you are? Here’s what I recommend: 𝟭. 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝘁𝗵𝗲 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 → Speak about impact, not effort. → Articulate your value proposition. →“Here’s the problems I solve. Here's how. Here’s the result."  If no one knows what you bring to the table, they won’t invite you to it. 𝟮. 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗽𝗼𝘄𝗲𝗿 Silent excellence is wasted potential. → Speak up when it feels risky. → Build real not just strategic relationships. → Share insights where people are paying attention. You don’t need to be loud. You need to be seen. 𝟯. 𝗧𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗶𝗻𝘁𝗼 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗼𝗿𝘀 The traits that trigger assumptions? Those are your edge. → Introverted? That’s deep listening. → Accent? That’s global perspective. Don’t flatten yourself to fit. Distinguish yourself to lead. 𝟰. 𝗢𝘄𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 → Say “I recommend” not "I think.” → Hold eye contact. Take up space. → Act like your presence belongs (even when others haven’t caught up.) Confidence isn’t volume. It’s grounding. Bias is everywhere. But perception can be changed. Don't let other people's false assumptions define you. Do you agree? ➕ Follow Deena Priest for strategic career insights. 📌Join my newsletter to build a career grounded in progress, peace and pay.

Here’s a story I recently heard from a woman executive coaching client, and my advice for her. I’m posting it here because I know it will resonate with many women. It’s a common challenge. “A colleague—someone who’s known me for decades—assumes he knows me inside out. His narrative? Built on fragments of ‘observations’, spun from threads of opinion and confirmation bias. In truth, what he “knows” about me wouldn’t fill a thimble.” 📌 Here's My Advice: 1. Empower Your Narrative: Define yourself by your truths, not by the stories others tell about you. Own your achievements and highlight your unique strengths. 2. Challenge Assumptions Actively: Engage in open dialogue to dismantle misconceptions. Use facts, figures, and results-driven narratives to underscore your professional identity. 3. Seek Allies: Cultivate a network of peers who understand your value and can support your vision. Collaboration with informed colleagues enhances credibility. 4. Stay Resilient: Opinions based on bias can echo in boardrooms, but resilience is key. Continue to show up with authenticity and confidence in your capabilities. 5. Mentor and Advocate: Influence change by mentoring the next generation of women leaders. Share experiences and educate others about the nuances of bias in professional settings. Remember, as women leaders, our stories deserve to be told accurately and with respect. Empower yourself, challenge biases, and shape your professional legacy on your terms. #WomenInLeadership #BreakingTheBias #Empowerment #ExecutiveLeadership #WomenInBusiness #LinkedInWisdom

As International Women’s Day nears, we’ll see the usual corporate gestures—empowerment panels, social media campaigns, and carefully curated success stories. But let’s be honest: these feel-good initiatives rarely change what actually holds women back at work on the daily basis. Instead, I suggest focusing on something concrete, something I’ve seen have the biggest impact in my work with teams: the unspoken dynamics that shape psychological safety. 🚨Because psychological safety is not the same for everyone. Psychological safety is often defined as a shared belief that one can take risks without fear of negative consequences. But let’s unpack that—who actually feels safe enough to take those risks? 🔹 Speaking up costs more for women Confidence isn’t the issue—consequences are. Women learn early that being too direct can backfire. Assertiveness can be read as aggression, while careful phrasing can make them seem uncertain. Over time, this calculation becomes second nature: Is this worth the risk? 🔹 Mistakes are stickier When men fail, it’s seen as part of leadership growth. When women fail, it often reinforces lingering doubts about their competence. This means that women aren’t more risk-averse by nature—they’re just more aware of the cost. 🔹 Inclusion isn’t just about presence Being at the table doesn’t mean having an equal voice. Women often find themselves in a credibility loop—having to repeatedly prove their expertise before their ideas carry weight. Meanwhile, those who fit the traditional leadership mold are often trusted by default. 🔹 Emotional labor is the silent career detour Women in teams do an extraordinary amount of behind-the-scenes work—mediating conflicts, softening feedback, ensuring inclusion. The problem? This work isn’t visible in performance reviews or leadership selection criteria. It’s expected, but not rewarded. What companies can do beyond IWD symbolism: ✅ Stop measuring "confidence"—start measuring credibility gaps If some team members always need to “prove it” while others are trusted instantly, you have a credibility gap, not a confidence issue. Fix how ideas get heard, not how women present them. ✅ Make failure a learning moment for everyone Audit how mistakes are handled in your team. Are men encouraged to take bold moves while women are advised to be more careful? Change the narrative around risk. ✅ Track & reward emotional labor If women are consistently mentoring, resolving conflicts, or ensuring inclusion, this isn’t just “being helpful”—it’s leadership. Make it visible, valued, and part of promotion criteria. 💥 This IWD, let’s skip the celebration and start the correction. If your company is serious about making psychological safety equal for everyone, let’s do the real work. 📅 I’m now booking IWD sessions focused on improving team dynamics and creating workplaces where women don’t just survive, but thrive. Book your spot and let’s turn good intentions into lasting impact.

Have you ever been told you are too quiet? Maybe you don’t speak up enough so, “people worry about your leadership skills.” Or, you don’t advocate enough for yourself so, “you aren’t taking control of your career like a natural born leader.” If so, this article is for you. Maybe you’ve received feedback that there is concern over your analytical skills and “quant chops.” Or, there is some general, yet vague, feedback that leadership worries, “you lack that killer instinct.” Or, maybe it’s the opposite and you are “too bossy” or “too opinionated.” Have you heard any of these things?  I have over my career. Instead of letting them control my path, I got upset, then angry, then curious. I decided that none of these descriptions were really a good read on me, or my leadership potential, and I decided to change the perception. You can too. I’ve interviewed hundreds of women in senior leadership over the years and one thing is clear: we’re navigating a constant push and pull. Be strong, but not too strong. Be likable, but not too soft. Show your ambition, but don’t make anyone uncomfortable. Women aren’t just doing the job, they’re doing the extra work of managing how they’re perceived while they’re doing the job. We wrote this piece for HBR because it’s important for women to know how to not only subvert stereotypes and shape how others see them, but to do it without losing themselves in the process. Too many of us think there is nothing we can do when we hear feedback that doesn’t feel quite right. Sometimes, there are actions we can take. I love this piece so much because it says we don’t have to be victim to the stories about us or around us, we can do something about it.   1️⃣ Craft a counternarrative – Instead of internalizing biased feedback, reshape how people see you by aligning your strengths with what the organization values (on your terms!). 2️⃣ Use positive association – Enthusiasm and future-focused language can subtly shift others’ assumptions  and build trust. 3️⃣ Turn feedback into power – Don’t immediately accept or reject it, investigate it. Use it to understand what success looks like in your environment, and then find authentic ways to express that in your own leadership style. So if you’ve ever felt like your success depends not just on what you do, but how you’re seen…you’re not imagining it. Especially in times of economic uncertainty and shifting priorities, it becomes even more pronounced. And while there are no one-size-fits-all strategies, when women take control of their story, they open doors for themselves AND others. Let’s stop contorting ourselves to fit outdated models. We can rewrite the models themselves. Let me know what you think. https://lnkd.in/gcCSE7XW Colleen Ammerman Harvard Business Review Lakshmi Ramarajan Lisa Sun

In my mission to empower #1MillionWomenBy2030 to sit at the table of their dreams, I hear stories of Black and Brown women facing toxic behaviors in the workplace far too often. One of my coaching clients recently stood up to a toxic, sexist sales leader, and in a heated moment, let her emotions get the best of her—putting her career and reputation at risk. We’ve all been there—facing prejudice, bias, and bullying. It’s frustrating, it’s exhausting, and it feels personal. But as women striving to break barriers and rise into leadership, how we handle these situations matters. And we CAN do it in ways that protect our careers and our dignity. Kamala Harris has shown us how to master this in public debates, but her approach offers valuable lessons for the workplace and boardroom, too. ➡️ Here are 5 powerful takeaways from Kamala’s approach that can help us navigate these challenges: 1️⃣ Stay Composed, Stay Powerful: When Kamala faces opposition, she doesn’t lose her cool. She remains calm, collected, and controlled—and that’s exactly how we own the room. When emotions take over, we give away our power. Hold onto yours by staying composed. 2️⃣ Shift the Story: Don’t let a toxic person define the moment. Reframe it by focusing on YOUR value and strength. You are more than their bias, their assumptions, or their behavior. You belong at the table—and you define your story. 3️⃣ Deflect With Grace: Kamala uses humor and calm deflection to shift the narrative. When faced with offensive comments, sometimes a smile or well-placed question is enough to disarm them. You don’t need to feed their fire—show them it’s not even worth your energy. 4️⃣ Address the Behavior with Precision: Call out toxic behavior, but do it wisely. Focus on the issue, not the person. This keeps the conversation professional and shifts the power in your favor. Strategic words can cut deeper than emotional outbursts. 5️⃣ Lead with Solutions: Kamala doesn’t just counter chaos—she presents herself as the alternative. In the workplace, we can lead by showing that WE are the solution, that professionalism and inclusivity drive results. This elevates us beyond the fray. To the women out there facing these battles every day: You are strong, you are capable, and you belong at the table. Don’t let anyone push you off your path. How we navigate these challenges isn’t just about today—it’s about the legacy we build for future generations of women leaders. What strategies have helped you rise above toxic workplace environments? Share your insights and let’s empower each other to keep breaking barriers. #WomenInLeadership #ExecutivePresence #CareerGrowth #LeadershipDevelopment #Sales

Black & brown women leaders: Starting another year wondering why you were passed over for promotion? Hate to break it to you, but overachieving in your current role may be holding you back.   Say what now? Let me break it down. I work with many leaders who struggle to understand why they aren't advancing. They share:   • how much expertise & how many degrees they have • how they outwork / out-achieve everyone on their team • how they receive top marks on their performance reviews   And yet they watch colleagues who are less competent, getting promoted over and over again.   During our coaching, I ask a series of questions that often reveal a broader story:   Q: Who in leadership, besides your manager, knows about your impact? A: "I'm not comfortable with self-promotion but I get such good feedback surely everyone knows."   Q: Who in leadership is aware you want to advance? A: "I'm not sure who to talk to plus I hate networking and I'm too busy performing."   Q: How are you preparing for the next level and demonstrating your readiness to leadership? A: "Umm, I'm crushing it in my role so it should be obvious I'm ready"   Final question: why on earth would they promote you since you're giving them every reason to keep you exactly where you are?   Ouch. Here's the hard truth: While you're heads down exceeding expectations, you're inadvertently making yourself indispensable at your current level.   As Goldsmith and Helgesen point out in "How Women Rise," over-relying on performance and expertise while underinvesting in visibility and strategic relationships is a common trap for women leaders.   For women of color, this dynamic becomes even more complex.   Why? Because: • We've been told working 2x as hard is required • We've internalized the message that excellence is our shield against bias (but, it can also become a cage) • We're uncomfortable with self-promotion, having been warned we might seem "too aggressive" (yet strategic visibility isn't self-promotion - it's career stewardship)   Let me be crystal clear: Systemic bias is REAL and has an outsized negative impact on Black & brown women leaders. Nothing about focusing on what's within your power discounts that reality. Yet, your advancement can't wait for systems to change. Your excellence deserves to be seen and rewarded. The responsibility to amplify your contributions though, that’s on you. That means: 1. Lifting your head up from the exceptional work you're doing 2. Making time for strategic relationships (yes, even if your plate is full) 3. Clearly articulating your career aspirations to decision-makers 4. Building a network of sponsors (not just mentors) who will advocate for you   What you bring needs to be visible, not just valuable. Your current role needs your expertise, but your future one requires your strategic presence.   ~~ Ready to make 2025 the year you shift from overachieving to advancing? DM me to explore how to make your impact both visible and valuable.