Executive Leadership Coach for Ambitious Leaders | Creator of The Edge™ & C.H.O.I.C.E.™ | Executive Presence • Influence • Career Mobility
Is your digital brand the new social capital? We often focus on building networks, but what about the unspoken social capital rules in our virtual work environments? When I shifted to working remotely, I knew I had to rethink how I built connections. Instead of just showing up, I needed to engage intentionally —adding value in discussions and following up with personalized messages after meetings. Little by little, these efforts built trust and solidified my digital presence. Now, peers know they can count on me, even in a virtual space. That’s how I built digital social capital : turning every interaction into a moment that matters. Relationships are more nuanced today, and the subtle rules of social capital have changed. Consider This: 📍Virtual Presence is Non-Negotiable: It’s no longer just about who you know within the company—it’s about how you’re perceived in virtual meetings and collaborative platforms. Are you a passive attendee or an active contributor shaping the team’s direction? 📍Minor Interactions, Major Impact: In the virtual workplace, influence is often built—or lost—in the small, everyday moments: a quick supportive message, a thoughtful comment in a meeting, or timely follow-ups on action items. Are you seizing these moments? 📍Depth Over Breadth: Building social capital at work isn’t about being on every project or team—it’s about the quality of your interactions. Are your co-worker connections meaningful, or are they just superficial exchanges? Elevate Your Digital Social Capital at Work: 📍Engage Engage Engage: In meetings or on collaborative platforms, go beyond generic input. Offer ideas that advance the discussion, ask insightful questions, or provide constructive feedback. Genuine engagement shows you’re invested in the team’s success. 📍Follow Up Intentionally: After virtual meetings or conversations, follow up with a personalized message or action referencing something specific. Whether it’s a helpful resource or a suggestion for next steps, this approach shows you’re proactive and attentive. 📍Consistent, Purposeful Presence: Regularly contribute in meaningful ways—whether it’s sharing valuable insights, recognizing a peer’s work, or starting important discussions. Your consistent, intentional involvement builds trust and positions you as a trusted go-to team member. Now that in-person interactions are limited, mastering these virtual nuances can amplify your influence. After all, our digital presence isn’t just a profile—it’s your digital brand. 💬 How are you cultivating yours? ♻️ Share to support eachother 🔔 For tips on how to thrive at home, work, and everywhere in between