Personal Branding and Influence

In my conversations with the top C-suite leaders, one thing often comes up: the hesitation and fear to step into personal branding. I hear things like: “What if I look self-promotional?” “I’m too busy running the company.” “My work should speak for itself.” But here’s the truth I share with my clients: You’re not just competing for market share, you’re competing for attention. And in a world where 82% of people trust leaders who have a visible presence online (LinkedIn, Edelman Trust Barometer), staying invisible is no longer an option. Here’s why personal branding is non-negotiable for high-authority leaders: 1️⃣ People trust leaders, not logos. Your corporate brand can only go so far. Studies show that 76% of executives are more likely to trust a company led by a CEO they recognize and respect (Harvard Business Review). By building your personal brand, you humanize your business and earn the trust of stakeholders, employees, and even investors. 2️⃣ Your influence can attract top talent. Nearly 50% of employees say they research a company leader’s social presence before deciding to join (Glassdoor). Personal branding doesn’t just help you attract customers—it’s a magnet for the best and brightest talent. 3️⃣ A strong personal brand is crisis insurance. Think about it: When a crisis hits, would you rather be an anonymous figure scrambling to explain yourself or a respected thought leader people already trust? Leaders with strong personal brands have an edge in controlling the narrative. 4️⃣ You’re already being Googled: control what they see. Like it or not, 71% of professionals Google their leaders (Forbes). If your online presence is nonexistent or outdated, you’re missing a huge opportunity to tell your story your way. I tell them: Personal branding isn’t about self-promotion, it’s about leadership. Here’s how you can start: 1. Share your expertise. Write LinkedIn posts or articles about the challenges your industry is facing and how you’re solving them. Thought leadership builds authority. 2. Show your values. Highlight causes or initiatives you care about. Employees and customers want to align with leaders who stand for something bigger than profits. 3. Be visible but authentic. It’s not about perfection—it’s about being relatable. Share stories from your leadership journey, lessons learned, and even failures. If you’re afraid of personal branding, here’s the truth: Your reputation isn’t optional, it’s already being built, with or without you. The question is, will you own it or let others decide it for you? The leaders dominating their industries today aren’t just experts in their fields- they’re visible, trusted, and human. And when you build your personal brand, you’re not just investing in yourself. You’re building credibility, trust, and opportunities for your company. Are you ready to take control of your narrative? #Leadership #PersonalBranding #Headhunting #ExecutiveHiring #Growth

10 Life-Changing Learnings after 3 years of building Personal Brands for global leaders and CEOs I have worked with scientists, startup owners, consultants, investors, unicorn business owners, and all others in between. 1️⃣ Authenticity Wins – The most successful personal brands don’t try to impress. They stay real, own their journey, and build trust. 2️⃣ Consistency Over Virality – One viral post won’t build authority. Showing up daily with value-driven insights does. 3️⃣ People Follow People, Not Companies – Even CEOs with billion-dollar companies need a strong personal voice to influence and connect. 4️⃣ The Best Content Comes from Experience – The highest engagement comes from sharing personal stories, lessons, and failures—not generic advice. 5️⃣ Positioning > Posting – If you aren’t known for something specific, you’ll be forgotten. Define your niche and own it. 6️⃣ Engagement = Influence – CEOs who reply, comment, and start conversations build stronger credibility than those who just post. 7️⃣ Vulnerability is a Strength – Talking about struggles makes leaders relatable. People trust those who share both wins and losses. 8️⃣ LinkedIn is a Goldmine – It’s not just a platform, it’s a stage. Those who consistently share insights get speaking gigs, deals, and global influence. 9️⃣ Your Network is Your Net Worth – The right connections multiply brand value. Engaging with the right audience matters more than chasing numbers. 🔟 Your Brand is Your Legacy – A strong personal brand isn’t just for today. It shapes how you’ll be remembered years from now. If you're ready to build your personal brand, start today. Book a call with me and let's start the process or just DM me. #PersonalBrandingExpert

Personal Branding on LinkedIn: It's NOT like what you think Here is the brutal truth. Most people treat personal branding like a selfie: ➥ Perfect lighting ➥ Flawless captions ➥ Highlight reels only Here’s the thing: If it’s all about you, it’s boring. Your audience is scrolling for value, not vanity. They want insights that make them think, stories that make them feel, and solutions that change their game. Want to build a personal brand that commands attention? Start here: ✅ Put them first Share wins, yes — but always show how it can help your audience level up. ✅ Share your scars, not just your trophies Real influence isn’t perfection. It’s authenticity. Show the journey. Not just the destination. ✅ Be unforgettable, not just visible The loudest voice rarely makes the biggest impact. Consistency in your message, values, and actions are what sets you apart. I’ve worked with founders who went from invisible to influential, not by shouting louder, but by sharing better. The result? Higher engagement, quality connections, and inboxes that don’t stop filling. So, if you’re just looking to look good, LinkedIn isn’t your game. If you want to build real influence, be the person people remember for the right reasons. Start showing up for your audience today. P.S. Ready to turn your LinkedIn profile into a client-magnet? DM me.

I used to think personal branding was for influencers and big-shot CEOs. But I was wrong. Here’s the story: When I started my agency, I focused all my energy on building the business brand. I was missing out on something crucial—ME. Clients started connecting more when I shared my personal journey, my challenges, and my wins. Suddenly, the game changed. 1. Trust Is Personal: People do business with people they trust. Sharing my story, and being open about my struggles and successes, built a connection far stronger than any corporate spiel ever could. 2. Standing Out: In a sea of local businesses, what makes you different? For me, it was my story. The ups, the downs, the lessons learned. Personal branding gave me the edge. It showed clients why they should choose me over someone else. 3. Community Matters: Your community wants to know who’s behind the business. When I started sharing more about myself—why I do what I do, what drives me—my community engagement skyrocketed. Takeaway: Personal branding is a powerful tool to connect, differentiate, and build trust. Don’t just be a business; be a person people want to do business with! #PersonalBranding #LocalBusiness #CommunityEngagement #MarketingStrategy #BeAuthentic

Personal Branding is one of the most requested workshops I've hosted—and for good reason. In today’s world, where visibility and authenticity drive opportunity, your personal brand is no longer optional—it’s essential. When I first started leading this session, I expected it to be popular. But I didn’t anticipate just how deeply it would resonate across roles, levels, and backgrounds. From new employees to leaders, people are eager to clarify their brand so they can show up with more impact, add greater value to their teams, and lead with intention. 💡 Here’s why it matters: 🔹 85% of hiring managers say a strong personal brand influences hiring decisions (LinkedIn) 🔹 Employees who feel empowered to express their brand are 27% more likely to feel confident in their careers (HBR) 🔹 Professionals with a clearly defined personal brand are 3x more likely to be considered for promotions and stretch opportunities (Forbes) Whether you're navigating a career pivot, building executive presence, or launching something new—your story, values, and voice are your most valuable assets. Your brand is already being shaped every day. The question is: Are you owning it? #PersonalBranding #LeadershipDevelopment #Coach #Storytelling #CareerGrowth #ProfessionalDevelopment #VisibilityMatters #SalesLeadership

Are you leaving your personal brand bankrupt? I used to think personal branding was vanity... until I desperately needed credibility and had none. While I was perfecting my work in private, competitors were claiming influence in public. The wake-up calls came fast: → Media opportunities went to people sharing insights I'd already uncovered → Speaking invitations bypassed me for names people recognized → Strategic partnerships formed around leaders with platforms, not just expertise → Investment opportunities required personal credibility I couldn't demonstrate I had strategic expertise but zero market presence. The brutal truth: In today's landscape, if you're not intentionally present, you're invisible. Period. Your LinkedIn profile becomes your reputation. Your thought leadership becomes your credibility. Your network becomes your net worth. The leaders getting recognized aren't necessarily more qualified — they're more intentional about being seen. Your personal brand is your professional equity. Let's start building it together.

Ever wondered why some brands just 'click' in the market while others struggle? It's not just about the product; it's about the brand behind it. In my journey through B2B marketing, I've realized the power of personal branding. It's not just a buzzword; it's a crucial strategy in today's digital age. Here's an eye-opener: studies show that personal brands can drive higher engagement and trust than corporate brands. Why? Because people connect with people. Creating a personal brand is about consistently delivering value and building trust. It's about carving out a niche where your voice and insights resonate with your audience. And the impact? When your personal brand becomes synonymous with expertise in your field, you don't just attract clients; you create a loyal following. Data from LinkedIn highlights that content from personal profiles sees a significantly higher engagement rate compared to company pages. This isn't just numbers; it's a clear indication of where the market is heading. If you're still not focusing on building your personal brand alongside your business, you're missing out on a key component of demand generation. It's time to step up and make your mark. Your thoughts? Have you seen the impact of personal branding in your industry? #PersonalBranding #DemandGeneration #B2BMarketing

Your Personal Brand: More Than a Title, It’s Your Impact Years ago, a leader asked me a simple but powerful question: “What do you want to be known for?” At the time, my answer was clear—being a proven leader and top performer. But I quickly realized that wasn’t enough. That question challenged me to go deeper. What were my true strengths? What unique value could I bring to my company, team and industry? And most importantly, how could I shape a brand that not only reflected my contributions but also helped me get things done? A well-defined personal brand isn’t just about perception—it’s about credibility. It’s what allows you to remove obstacles, introduce new ideas, and accelerate your career. It’s what makes people trust you, seek your input, and rally behind your initiatives. HBR’s research reinforces this: strong personal brands aren’t built overnight, but they are critical to influence, leadership, and long-term success. Whether you’re in a leadership role or just starting out, investing in your personal brand is one of the most valuable things you can do. So, I’ll pass the question on to you: What do you want to be known for? 👇 #Leadership #PersonalBrand #CareerGrowth #HBR https://lnkd.in/g3rCg-Bd