Empathy Mapping in Team Settings

I've found empathy mapping most valuable during early project phases and presentations. Nothing convinces leadership to greenlight a project like showing them you truly understand your target audience's pain points. But, they're not for every situation. For straightforward projects with well-understood users, a quick check-in might be sufficient. The key is using empathy maps as tools for insight, not checkbox exercises. I've seen firsthand how they break down communication barriers between departments. The beauty of empathy mapping lies in its simplicity. The classic version has four quadrants – Says, Thinks, Does, and Feels — though I've found adding "Sees" and "Hears" can provide even more context for certain projects. What matters isn't the exact format but the conversations it sparks. Here's what works in my experience: - Start with a clear purpose. Are you trying to align your team around user needs? Inform a specific design decision? The goal shapes everything that follows. - Ground your map in reality. The most valuable maps come from actual user data – interviews, surveys, support tickets – not assumptions. I've watched teams realize how much they'd been projecting their own preferences onto users when confronted with real feedback. - Make it collaborative. Bring together people from different departments to fill out the map. The magic happens when your developer suddenly realizes why that feature the marketing team kept pushing for actually matters to users. - Keep it alive. The best empathy maps evolve as you learn more. I keep ours visible and revisit them regularly, especially when we're making crucial decisions.

As leaders, the numbers, KPIs, and strategies are vital. But to truly elevate your leadership, you have to connect with the heart of your team. The Empathy Mapping Exercise is a powerful tool I use with my clients to help them do just that. 🎯 What is Empathy Mapping? It's a simple yet profound way to imagine yourself in your team members' shoes and understand their thoughts, feelings, needs, and behaviors. This visual exercise breaks down a person's experience into four key areas: What they SEE What they THINK & FEEL What they SAY What they DO 🔍 Why is it Important for Leaders? When you understand your team at this more profound level, you: ✅ Build stronger connections by aligning your leadership with their needs and concerns. ✅ Make better decisions that resonate with your team and drive engagement. ✅ Navigate challenges with greater empathy and emotional intelligence, building trust and loyalty. 💡 How to Use It: Create an empathy map for a specific group or team member during your next meeting or leadership retreat. Ask yourself: - What are they seeing in their environment? - What are they thinking and feeling about their workload or current challenges? - What are they saying (or not saying) in conversations? - How are they acting or reacting in their role? By exploring these insights, you'll become more intentional in your leadership and learn how to support and motivate each team member. ----------- What's one way you've built empathy into your leadership? Drop your thoughts in the comments! 👇🏿 -----------

Last week, I had the privilege of facilitating a three-day leadership training for all the managers and directors of a local government agency. The day our training began, I received heartbreaking news: a family friend had died by suicide as a result of a workplace issue. The tragedy was a gut-wrenching reminder that what happens inside our organizations—and inside our people—matters deeply. It reinforced why I begin almost every leadership training with the foundation of the Step into Your Moxie® Vocal Empowerment System: developing a strong Inner Voice. When leaders don’t understand or tend to their own inner dialogue—or the voices that dominate their team members’ internal narratives—employee engagement, performance, and well-being suffer. Sometimes, the consequences are far worse. So, in this training, we lingered longer than usual on self-talk. We explored: What voices hold the mic in your head, especially during uncomfortable moments? How does that internal chatter show up in communication and leadership with team members? What do you think the people you lead say to themselves, especially when they make a mistake, receive feedback, or feel overwhelmed? And then we got practical. When we transitioned into a module on coaching direct reports through a performance improvement plan, we began with empathy mapping. Because we had spent time building intrapersonal awareness, participants were able to go deeper, to look past surface-level behaviors and identify fears, assumptions, and narratives driving their employees’ actions. We talked about how to do this in the real world, especially during 1-on-1s and more formal coaching moments. We talked about how to take these insights into everyday leadership. Participants identified the importance of: -Beginning 1-on-1s with a genuine check-in—asking how people are really doing, and gently probing when someone’s initial answer feels surface-level. -Shifting from “How do I fix this?” to “Where does this person need support?”—and staying open to the idea that what people most need may not be more training or resources, but to feel seen and heard. -Removing isolation and building trust—by creating consistent space for honest dialogue, leaders reduce stigma and strengthen the foundation for positive mental health at work. When leaders prioritize presence over perfection—and connection over correction—they help rewrite the internal narratives that so often go unchecked. This is how we create cultures where people not only perform better, but also feel safer, stronger, and more human at work. Because sometimes, the most powerful leadership skill we have is helping someone shift the voice that says they’re not enough or that they’re alone as they navigate tough times.