Feedback Loops That Improve Overall Work Quality

Your brain can't process praise and criticism simultaneously. That's why traditional feedback methods are harmful. But there's ONE discovery that creates growth, not resistance: Direct. Then Connect. Neuroscience shows our brains process praise and criticism through completely different neural pathways. That's why the "feedback sandwich" fails so spectacularly. When we buffer criticism with praise... The brain cannot process these mixed signals effectively. People see through it anyway. Studies show 74% of professionals detect sandwich feedback within seconds. Having directly managed 300+ people and coached over 100 founders on leadership and culture, I’ve seen the real impact of feedback. Here’s what works... Two simple steps: 1. DIRECT: First, get permission and deliver unfiltered feedback. "May I share some observations about your presentation?" Then state exactly what needs improvement. This activates voluntary participation, and increases receptivity greatly. 2. CONNECT: Then, separately reaffirm their value "Your contributions remain vital to our success." The key? Complete separation between these steps. Direct feedback gives a clean signal about what needs to change. Connection maintains psychological safety. They know their status isn't threatened. Getting permission isn’t a minor detail - it’s crucial. It fosters respect and trust before you give tough feedback. Setting the stage for it to land well. The neuroscience behind this is clear: A Gallup study shows regular feedback mechanisms result in 14.9% increase in employee engagement and a 21% increase in profitability. Companies implementing this see remarkable results: • Cisco saw 54% faster resolution of team conflicts • Adobe reported 30% reduction in employee turnover • Pixar found 22% higher willingness to challenge assumptions • Microsoft under Nadella accelerated deployment cycles by 31% The traditional sandwich approach can feel safer, but it creates distrust. Direct Then Connect can feel scarier, but it builds psychological safety. Humans are wired to prioritize belonging above almost everything. When feedback threatens our status, our brains go into protection mode. When feedback becomes clear and non-threatening, learning accelerates. Implementing this approach requires courage. You have to trust your relationship is strong enough to handle direct feedback. But that's the paradox: By being more direct, you actually build stronger relationships. Try it with your team this week. You might feel uncomfortable at first, but watch what happens to your culture. When feedback becomes clear and non-threatening, learning accelerates. And companies that learn faster win. - If you liked this post? Follow us for more insights on conscious leadership and building companies from the inside out. Proud to coach with Inside-Out Leadership: executive coaching by trained coaches who have founded, funded, scaled, & sold their own companies.

QA is too often disconnected from the impact of its work. And that’s a problem. When QA does its job well, the business thrives: faster releases, better features, happier customers, more revenue. But QA teams rarely get to see that success firsthand. They’re often too far removed from the outcomes they make possible. Sales, support, marketing, and customer success teams are on the front lines. They hear directly from customers: both the praise for flawless features and the frustration when something goes wrong. QA, meanwhile, often operates in the shadows, with little visibility into the customer experience their work directly shapes. And when things go wrong? QA becomes the easy target for blame. But when things go right? The credit rarely comes back to QA. This disconnect isn’t just frustrating for QA teams: it’s BAD FOR THE BUSINESS. A QA team that doesn’t see the real-world impact of its work can’t optimize for what matters most. And without understanding how their efforts tie to business outcomes, QA risks being treated as another cost center instead of a growth driver. So, how do we fix this? 1 - Close the loop: QA teams need direct access to customer feedback. Listen to support calls. Join debriefs with sales and customer success. If possible, talk to customers directly. Seeing how QA impacts real users is a game changer. 2 - Highlight the wins: QA needs to do more than test and deliver. It needs to quantify its value: how many defects were prevented and the financial impact of it, how much faster releases are, how customer satisfaction improves with great QA. 3 - Educate the business: Take every opportunity to showcase how QA drives outcomes. Help stakeholders see QA not as a cost, but as an enabler of speed, quality, and growth. QA WORK IS CRITICAL, but it’s undervalued because it’s invisible. If we want QA to get the recognition it deserves, we need to break the silo and connect QA directly to the impact it creates. Any other ideas for bringing QA closer to its impact?

Obsess over the feedback loop. All the learning you need is in the feedback loop. Most people don’t fail because they lack talent. They fail because they lack a system for learning from failure. Every success story rests on a foundation of failures that were properly ↳ Analyzed ↳ Iterated On ↳ And Improved Most of us don’t hit these important marks. We move move past failure too quickly, avoiding the embarrassing discomfort of reflection. We take failures personally instead of treating them scientifically. We assume trying harder is the answer when we need to try harder to design a better approach. I focus on one core truth: Learning more from failure is how we ultimately win. Failure is a feedback loop, and if yours is broken, you won’t just fail, you’ll repeat your failures over and over. Here’s how to fix that. 👇🏼 1️⃣ Pause & Reflect ↳ Before you move forward, stop. ↳ What went wrong? ↳ What did you assume? ↳ What was unexpected? 2️⃣Capture Data ↳ Write everything down. Future-you needs this information. 3️⃣ Remove Your Ego ↳ This isn’t about you, it’s about the process. ↳ Failures are feedback, not character judgments. 4️⃣ Get External Input ↳ Find people ahead of you who will tell you the truth. ↳ No sugarcoating. ↳ No yes-people allowed. 5️⃣ Identify the Root Cause ↳ Surface-level problems aren’t the real issue. Dig deeper. ↳ What’s the pattern behind your failures? 6️⃣ Make One Small Change ↳ Not everything needs an overhaul. ↳ Start with one adjustment and test the impact. 7️⃣ Test & Observe ↳ Don’t make assumptions. Run your new approach. ↳ Measure the results, and see what actually works. 8️⃣ Iterate with Consistency ↳ One correction doesn’t fix everything. ↳ Keep adjusting, keep improving, keep refining. 9️⃣ Build a Culture of Learning ↳ Winners review their losses more than they celebrate their wins. Every failure contains data. Every mistake contains insight. Are you learning? If you’re not, you’re setting yourself up to fail the same way again. DO. FAIL. LEARN. GROW. WIN. REPEAT. FOREVER. What do your feedback loops like? Which of these ideas might be most helpful to your work? Drop a comment below to share your experience. 👇🏼 _____ 🔗 Subscribe to The Failure Blog via the link in my profile (💯🙏🏼) ➕ Follow me, John Brewton, for content that Helps (💯🙏🏼) ♻️ Repost to your networks, colleagues, and friends if you think this would help them (💯🙏🏼)