Criteria-Based Task Prioritization

I've managed 5 high-performing product marketing teams at startups and public companies, and there are 2 commonalities I've noticed at each: 1) it's easy for PMMs to get overwhelmed by the sheer volume of tasks on their plates, and 2) teams are rarely recognized for their true effort or impact by upper management. That's why I want to share my prioritization matrix 👇 It’s been a game-changer in how my teams approach projects and focus on what truly drives results. I’m curious—does this framework resonate with your approach to prioritizing tasks? Here's the concept: Rack up the wins by focusing on projects that offer high visibility and impact for lower effort and avoid those that drain your energy and don’t align with company goals. (Note: you could replace visibility with impact on this scale, but it's important that what you're working on is actually on the radar of those in upper management). Here’s how to prioritize: Quick Wins: These are the golden opportunities! High visibility, low difficulty — they bring great returns with minimal effort. Look for ways to get a few of these in your quarter. Strategic Initiatives: Aim for ONE strategic initiative per quarter. These are high-visibility, high-difficulty tasks that are aligned with your long-term goals. Go deep, plan ahead, and focus on the impact. You will be the most proud of these, but you need to be realistic about them. Routine Tasks: You’ve got to keep up with these, but don't let them consume too much of your time. Find a system to manage them efficiently. Avoid: Stay clear of high-difficulty, low-visibility tasks. These projects often don't yield the results you need, and they’re energy-draining. They don't align with your values or long-term success. 💡 Action Step: Review your current or upcoming projects. Classify them into high or low reward, and high or low effort. What projects are you spending too much time on that aren’t worth the effort? Time to realign and focus on what truly matters! #Productivity #TimeManagement #Prioritization #WorkSmart #StrategicFocus #CareerGrowth #Leadership How do you manage your / your team’s workload?

Yesterday I posted about ways to help you work through your task list, but how do you know which order to do your tasks in? The first thing I do is create a to-do list. Start by listing all the tasks you need to complete. Having a clear view of your tasks is the first step in choosing what order to do them in. After creating my list, I then use a great tool called the Eisenhower Matrix that helps me prioritise tasks by how urgent and important they are. If you search online you can see how to draw the matrix, it's a simple diagram that allows you to put tasks into 4 categories: ⚠ Urgent and Important: These are top priority tasks that require immediate attention, like deadlines or emergencies. 💡 Important but Not Urgent: These tasks are significant but don't require immediate action. They are often related to long-term goals, planning, and personal growth. 😵 Urgent but Not Important: These tasks demand immediate attention but may not contribute significantly to your long-term goals. They can include interruptions or distractions. These are some of the worst types of tasks for getting in your way of achieving your goals. 😴 Neither Urgent nor Important: These are tasks that can be put on the back burner or delegated because they have minimal impact on your goals. Each of the quadrants on the diagram is associated with an action: ✔ Urgent and important tasks are labelled as "Do First". Get them put into your diary to do immediately. ✔ Important but not urgent tasks should be labelled as "Schedule" (and don't forget to schedule them!). ✖ Urgent but not important tasks should be labelled as "Delegate", or in some cases you may just want to push back and say "no". If it's not important, does it actually need to be done? ❌ Neither urgent nor important tasks should be tagged as "Don't Do" and take them off your list! See, we're getting rid of tasks already and we haven't even started doing them, whoop whoop! There are a few other things I consider when looking at my tasks: ❓ Consider Deadlines. If you have looming deadlines, they should often take precedence. But don't let a task's urgency overshadow its importance. Sometimes, long-term projects need attention even if there's no immediate deadline. ❓ Evaluate Impact and Consequences. Think about the potential impact each task has on your goals or the business. Consider the consequences of not completing a task and the benefits of completing it. ❓ Time and Energy Management. Take your own energy levels and the time of day into account. If you're most productive in the morning, tackle your most critical tasks then. Save routine or less demanding tasks for when your energy dips. My slump is around 3-4pm so I tend to keep that time for admin or fun tasks that are less pressured. Experiment with different methods and find what works best for you. It's all about aligning your efforts with your goals and making the most of your time and resources. #TaskManagement #Prioritising

Struggling with Agile Prioritization? Are you struggling to prioritize tasks in your Agile workflow? Effective prioritization is crucial for maximizing team efficiency, optimizing your Agile workflow and delivering maximum value to your customers. Here's a breakdown of six powerful frameworks to supercharge your prioritization process: 1️⃣ MoSCoW Model: A simple yet effective way to categorize tasks or features based on their importance: ·       Must-Have: Critical for success. Without these, the project fails. ·       Should-Have: Important but not urgent. Can be delivered later. ·       Could-Have: Nice to include if time allows. ·       Won’t-Have: Out of scope for now. ·       Use this model to align teams on priorities and avoid scope creep.   2️⃣ Kano Model: Focuses on customer satisfaction by classifying features into: ·       Delighters: WOW factors that exceed expectations. ·       Performance Features: The more, the better. ·       Basic Needs: Essential features—if missing, users will be unhappy. ·       This model ensures you're not just meeting expectations but exceeding them.   3️⃣ RICE Method: ·       A data-driven formula to calculate priority: (Reach x Impact x Confidence) / Effort = RICE ·       Higher RICE scores indicate higher priority. ·       This method considers the reach (number of users impacted), impact (value delivered), confidence (certainty of estimates), and effort (time required). ·       This method helps you focus on high-impact, low-effort tasks.   4️⃣ Eisenhower Matrix: ·       Sort tasks based on urgency and importance: ·       Do Now: Urgent & important. ·       Plan: Important but not urgent. ·       Delegate: Urgent but not important. ·       Drop: Neither urgent nor important. ·       A classic tool for time management and decision-making.   5️⃣ Weighted Shortest Job First (WSJF): ·       Prioritize work based on value, urgency, and effort ·       Calculate WSJF: (Business Value + Time Criticality + Risk Reduction) / Job Duration. ·       Higher WSJF scores signify higher priority. ·       This method is ideal for revenue-generating or compliance-driven features.   6️⃣ Cost of Delay: ·       Quantify the financial impact of delaying a feature: ·       Helps answer: “How much money are we losing every day we don’t release this?” ·       Ideal for revenue-generating or time-sensitive features. 💡 Pro Tip: ·       Combine these frameworks to create a prioritization strategy tailored to your team’s goals. ·       For example, use the MoSCoW Model for scope management, the RICE Method for data-driven decisions, and the Eisenhower Matrix for daily task management. Which of these techniques will you try first? Let me know in the comments below 👇 #Agile #Prioritization #Productivity #Leadership #ProjectManagement #BusinessGrowth

Unclear and conflicting priorities can disrupt your timeline and cause product delays. If you want to do everything at once, you won’t be able to do anything. Instead, focus on the most critical items and add everything else in the backlog to consider later. There are many prioritization frameworks available to help you. Pick one of the frameworks, define your criteria, and score and rank all the items. Let’s dive in, 1. MoSCoW Method The MoSCoW method helps you categorize tasks into Must Have, Should Have, Could Have, and Won’t Have. This framework is crucial because it ensures you focus on the most critical features first. To use this method, list all your tasks and classify them into these four categories to prioritize essential features and address less critical ones later. 2. RICE Scoring Model The RICE model evaluates tasks based on Reach, Impact, Confidence, and Effort. (Reach * Impact * Confidence) / Effort = RICE Score List all the features and assign scores to each criterion, then calculate the RICE score to rank them. This method is effective because it quantifies the potential value (impact) and effort required for each feature. 3. Kano Model The Kano model differentiates between basic features, performance features, and delighters. Researcher Noraki Kano developed it to help product managers prioritize features and updates based on customer needs. This framework is important because it helps you understand what features will meet basic user needs and which ones will exceed expectations. 4. Value vs. Effort Matrix The Value vs. Effort Matrix helps you plot features on a 2x2 grid based on their value and the effort required. This visualization makes it easy to identify high-value, low-effort items. Plot each feature on the matrix and focus on those in the high-value, low-effort quadrant. This ensures that you’re investing your resources in the most efficient way possible. 5. Weighted Scoring Weighted Scoring involves assigning weights to different criteria based on their importance and scoring each feature accordingly. Define your criteria, assign weights, and score each feature to prioritize those that score the highest. 6. Cost of Delay The cost of Delay evaluates the economic impact of delaying each feature. This approach helps you prioritize features that, if delayed, would result in significant financial loss. Calculate the cost of delay for each feature and prioritize those with the highest cost to minimize financial impact. 7. Opportunity Scoring Opportunity Scoring focuses on identifying opportunities based on customer needs and the difficulty of meeting those needs. By following these frameworks, you’ll be well on your way to effective prioritization in product development. Work on the highest priority items and avoid spending efforts on less important work. This will help you stay focused, avoid unnecessary work, and ensure timely product launches.

S𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗪𝗼𝗿𝗸 𝗶𝗻 𝗔𝗴𝗶𝗹𝗲? 𝗧𝗿𝘆 𝗧𝗵𝗲𝘀𝗲 7 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀! In Agile, everything feels important, but not everything should be prioritized equally. Without a structured approach, teams can get stuck in endless debates or focus on the wrong tasks. Here are 7 proven Agile prioritization techniques to help you decide what truly matters: 1️⃣ 𝗠𝗼𝗦𝗖𝗼𝗪 𝗠𝗲𝘁𝗵𝗼𝗱 A simple way to categorize tasks based on necessity: ✅ Must-Have – Critical for project success. No compromise. 🔹 Should-Have – Important but not mandatory. Can wait if needed. 🔹 Could-Have – Nice to have, but won’t impact the project much. ❌ Won’t-Have – Out of scope for now. ➡ 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿: Quick and easy prioritization of backlog items. 2️⃣ 𝗞𝗮𝗻𝗼 𝗠𝗼𝗱𝗲𝗹 Classifies features based on how users perceive value: 🌟 Delighters – Unexpected features that wow users. ✅ Performance Needs – The better they are, the happier users are. 🔹 Basic Needs – Expected and essential. Missing them = unhappy users. ➡ 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿: Understanding customer satisfaction drivers. 3️⃣ 𝗥𝗜𝗖𝗘 𝗦𝗰𝗼𝗿𝗶𝗻𝗴 A data-driven framework that scores tasks based on four factors: 📈 Reach – How many users will this impact? 🎯 Impact – How much will it benefit them? ⚡ Confidence – How sure are we about the impact? ⏳ Effort – How much time/resources are needed? 𝗙𝗼𝗿𝗺𝘂𝗹𝗮: (𝗥𝗲𝗮𝗰𝗵 × 𝗜𝗺𝗽𝗮𝗰𝘁 × 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲) / 𝗘𝗳𝗳𝗼𝗿𝘁 ➡ 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿: Prioritizing features based on measurable impact. 4️⃣ 𝗘𝗶𝘀𝗲𝗻𝗵𝗼𝘄𝗲𝗿 𝗠𝗮𝘁𝗿𝗶𝘅 A productivity framework that separates tasks by urgency and importance: ✅ Urgent & Important – Do it now. 🔹 Important but Not Urgent – Plan for it. 🔥 Urgent but Not Important – Delegate it. ❌ Neither Urgent nor Important – Drop it. ➡ 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿: Managing daily work and preventing burnout. 5️⃣ 𝗪𝗦𝗝𝗙 (𝗪𝗲𝗶𝗴𝗵𝘁𝗲𝗱 𝗦𝗵𝗼𝗿𝘁𝗲𝘀𝘁 𝗝𝗼𝗯 𝗙𝗶𝗿𝘀𝘁) A formula-based method used in SAFe Agile: (Business Value + Time Criticality + Risk Reduction) / Job Duration ⏩ A high WSJF score means the work should be done sooner rather than later. ➡ 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿: Maximizing economic impact in scaled Agile frameworks. 6️⃣ 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗗𝗲𝗹𝗮𝘆 (𝗖𝗼𝗗) ⏳ Prioritize based on the financial impact of delaying a feature. 💸 Helps answer: “How much money are we losing every day we don’t release this?” 🔥 Particularly useful for revenue-generating or compliance-driven features. ➡ 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿: Ensuring the highest ROI on time-sensitive projects. 💡 Which of these techniques do you use the most? Drop a comment below!

You’ve all heard the advice: During strategic planning, you need to prioritize. But how do you *actually* do that? There are two common approaches I use (I'll share them below!). I'm thrilled to share we successfully applied Approach 1 at our sustainability planning retreat yesterday. It helped us prioritize in an objective, transparent way. . APPROACH 1: Criteria-based decision-making for prioritizing. ⮕Useful for new programs, when there aren’t enough pilot projects to have tested what works and what doesn’t work. ⮕Have the whole project team develop the criteria together. ⮕First, use the criteria to help you develop initial draft priorities that are focused on factors important for your organization’s success – and your impact. ⮕After you’ve developed a list of draft priorities, you can assign numerical scores to each priority and for each criterion. This results in an aggregate score per priority that can be used for ranking importance. ⮕ Finally, based upon ranking (combined with some group discussion) you can narrow your total number of priorities. . APPROACH 2: Consensus-based approach for narrowing strategic priorities. ⮕ People get nervous about consensus! But I have seen this work time and time again, in the context of a well-designed planning process. ⮕Even in a consensus-based approach, it’s still common to have one final decision maker who approves the goals (most often the executive director). 🔔Stay tuned, new blog coming later this week to share more on this approach! ________________________________________________ Hi, I'm Elizabeth, Environmental Economist with Sustainable Economies Consulting, LLC. We help organizations gain clarity and have more impact through strategic planning, community engagement, and economic analysis. We're proud to partner with many small firms, including Hannah Tyler, MPA with Tyler Tactics Consulting.