Avoiding Burnout Through Effective Planning

I spent a decade sacrificing everything for my first company (health, family, even my honeymoon). Now, as a dad of three, I'm building my 2nd company completely differently. Here's how: == I used to work 16-hour days, weekends, and holidays. Now? • I work 8-5. • I don’t work weekends. • I take a month-long family trip every summer. Here’s how I made it happen: == 1. Redefine success. During my first startup, success meant hustle and hyper-growth at any cost. Now, success is about building a business that: • Lasts 50+ years. • Stays profitable from day one. • Protects my health and relationships. == 2. Set non-negotiable boundaries. I made a rule when I started @useonward: I work 8-5, Monday through Friday. That’s it. Busyness is no longer a badge of honor. Setting boundaries make you sharper, more creative, and more present as a leader. == 3. Choose a business model that aligns with your life. I picked B2B SaaS because it’s: • High-margin, low-cost, scalable. • Free from the relentless pace of retail or DTC. • Purely remote—no office, no commute. == 4. Go all-in on remote work. Tools like @loom, @NotionHQ, and @asana allow us to: • Document processes async. • Communicate clearly & concisely. • Build process & systems that run without me. The goal? A business that doesn’t depend on me 24/7. == 5. Optimize for longevity, not burnout. During my first company, there were no days off. Now, it’s about properly integrating family & work. Take the long family trip - empower your team but stay on top things. Burnout isn’t proof of dedication. It’s a leadership failure. == 6. Give yourself permission to build differently. The old me would’ve called these boundaries lazy. But here’s the truth: boundaries make you better. The goal isn’t to grind endlessly. It’s to create a company that works for you—not the other way around. == Building a startup doesn’t have to mean sacrificing your health, family, or happiness. Follow Josh Payne for lessons on scaling profitably, creating balance, and building a business you love.

Think overdelivering will keep your clients happy? Think again. Here’s how to avoid burnout as a consultant. When you shift from a full-time role to consulting, it’s easy to fall into an old trap: treating every opportunity like a full-time job. Overdelivering. Overextending. And ultimately, burning out. On a recent Business Building call with clients, I shared with them... "The most nefarious thing is the story we tell ourselves, but we’re also setting expectations by overextending." The story? That if we don’t give everything, we won’t land (or keep) the client. But here’s the reality: Overextending doesn’t just exhaust you, it sets the wrong expectations. Clients come to rely on extra hours, unlimited availability, or added scope... without understanding the real value of your work. The result? You undervalue yourself, misalign expectations, and risk sacrificing long-term success. Failing to set boundaries as a consultant creates: • Burnout: You feel drained, losing the passion that made you start consulting in the first place.    • Scope Creep: Projects spiral beyond the original agreement without compensation.    • Misaligned Value: Clients undervalue your expertise because they see your time as endless.    The Fix: Set Clear Boundaries To protect your time and deliver impact without overextending, implement these strategies: 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗦𝗰𝗼𝗽𝗲 𝗘𝗮𝗿𝗹𝘆 Clearly outline deliverables, timelines, and expectations in every proposal. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 Set working hours and response times upfront. Example: “I’m available for calls between 9 AM and 2 PM on weekdays.” 𝗦𝘁𝗮𝘆 𝗙𝗶𝗿𝗺 𝗼𝗻 𝗔𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁𝘀 If additional work arises, renegotiate the contract. Example: “That’s outside the scope of our initial agreement—let’s discuss an add-on package.” 𝗥𝗲𝗳𝗿𝗮𝗺𝗲 𝗢𝘃𝗲𝗿𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 Focus on delivering outcomes, not overcommitting your time. Your impact comes from results, not the number of hours you spend. 𝗖𝗵𝗲𝗰𝗸 𝗬𝗼𝘂𝗿 𝗦𝘁𝗼𝗿𝘆 Ask yourself: “Am I overextending because I’m afraid of losing the client? What evidence supports that fear?” Boundaries don’t just protect you, they elevate your client relationships by reinforcing your value and professionalism.

Working less makes you more successful. Burnout is not a business plan. Hard to hear, but harder to ignore. During my last startup, I hit rock bottom. 18 hour days. Constant stress. Total burnout. For what? Revenue flatlined. My health collapsed. I nearly lost my marriage and I pissed off Investors. Then I discovered a really obvious truth: Strategic rest isn't a luxury. It's your secret weapon. Work fewer hours, close bigger deals. Fact. When I cut my hours by 20% and added intentional breaks: • Creative solutions I couldn't see before suddenly became obvious • Decision quality improved dramatically • Revenue grew faster than during my burnout phase A 2019 Microsoft Japan experiment proved it: They tried a 4-day workweek and saw productivity jump 40%. Here's what actually works: 1. Use the 52/17 Rule -52 minutes of focused work. 17 minutes completely off. -Your brain naturally works in cycles of focus and recovery. 2. Take a real lunch break -Not at your desk. Not scrolling emails. -One of my peers added 30 minutes of complete disconnect daily. -Her team's output jumped 24%. 3. Schedule deep recovery -Block one 2-hour window weekly for pure thinking. -No screens. Just you and big questions. 4. The power pause -Before every major decision, take a 24-hour cooling period. -This single habit saved me from three potentially catastrophic choices this year. 5. One complete day off -Your brain solves problems in the background. -Give it the space to work. I now get more done in 40 hours than I used to in 80. Not because I found a productivity hack. Because I respect my brain's limits. What's one way you'll build strategic rest into your week? ♻️ Repost to save someone from burnout. 🔔 Follow me (Charlie Lass) for more counterintuitive truths about success.