Tips for Optimizing Images to Improve Load Times

Every extra second your website takes to load makes you lose hundreds of visitors. Here’s how to fix that → Heavy images, videos, and audio files are often the biggest culprits behind slow load times. More data transfer means higher energy consumption and a poor user experience. The good news is that you can speed up your site while also reducing its carbon footprint. - Heavy media files = longer load times - More data transfer = higher energy consumption - Poor optimization = bad user experience The solution being Low-impact media optimization - Reduce file sizes → Compress images and videos without losing quality - Use responsive images → Serve different sizes based on the user’s device - Choose modern formats → WebP>PNGs for images and AV1 >MP4 for videos - Implement lazy loading → Load media only when needed for faster pages - Leverage CDNs → Deliver media from servers closest to your users Here are a few benchmarks for media optimization: 1. Images Icons: under 10KB Standard images: 50-200KB High-resolution images: 200-500KB 2.Videos Short clips: 1-5MB Standard videos: 5-50MB High-resolution: 50-100MB or more 3.Audio Short clips: under 1MB Standard audio: 1-5MB Long tracks: 5-10MB Some tools to measure and improve performance - Website Carbon Calculator → Check your site’s CO2 footprint - Google Lighthouse → Optimize load times and energy efficiency - Green Web Foundation → See if your hosting runs on renewable energy - EcoGrader → Get sustainability insights and action steps Optimizing media isn’t just about sustainability—it’s about keeping users on your site. Faster load times mean lower bounce rates, better engagement, and improved performance. ↻ Repost to share it with someone who needs to see this

Slow website load times could be costing you prospects who aren't willing to wait around. Ever notice how quickly you click away when a page takes too long to load? Your prospects feel the same way. That's why I wanted to share a simple tool I've been using for years to help advisors boost their site performance: Squoosh. This free resource lets you compress those high-resolution images slowing down your site without sacrificing quality. In this quick demo, I take a 2.9MB image and shrink it down to 390KB in seconds. The result? Faster load times, better user experience, and improved SEO rankings. What's one small tech improvement that's made a big difference in your digital presence? Drop it in the comments and let's build a resource list together!

Your app could be 50% faster with one simple fix. And most developers completely ignore it. Ready? Image optimization. That’s it. Not AI. Not some new JS framework. Just… resizing, compressing, and properly loading your images. Why does it matter? Because images often make up 60–70% of a page’s weight. And when you skip optimization, your app moves like a 90s dial-up connection. I’ve seen apps cut load times in half just by swapping high-res PNGs for compressed JPEGs or WebP. But here’s what usually happens: → Devs tweak backend logic for hours → Chase framework performance gains → Meanwhile, users are stuck watching a spinning loader And every second they wait? You’re losing: ❌ Conversions ❌ Credibility ❌ Cash Before you start tearing apart your stack, ask this: Have we optimized the basics? Because sometimes, the difference between “good” and “great” is just a smaller file size. 👉 Follow David Robinson for no-fluff engineering advice that makes your software faster, leaner, and built to scale.