Data domains can be defined as "areas of data management, control, and knowledge." But how do we separate data into domains? One common method is to categorize data by subject area. For example, in academic institutions, subjects might include students, courses, faculty, financial aid, research, admissions, etc. Another way to organize data is by corporate functions and business units. For example, we could have domains for sales, marketing, finance, HR, legal, and compliance. Additionally, we could define domains for various business units. For instance, a company might have one business unit responsible for retirement solutions, another for insurance solutions, and yet another for investment management. However, if we choose to organize data by corporate functions, it’s important to note that these functions can change quickly during reorganizations. As a result, we might need to scramble to adjust data domains if the corporate structure changes. Another approach is to group data by geography. For example, we might have regions like EMEA (Europe, Middle East, and Africa), North America, Latin America, or Asia-Pacific. In large enterprises, it is common to organize data based on various combinations of these methods. For example, we could combine geography and subject areas. This might result in domains such as EMEA customers, APAC customers, and LATAM customers. Reality is that different data could be collected in different regions for the same subject. Also, the policies governing the data often vary across regions. Another typical scenario is combining corporate functions and subject areas. So, within a ‘Retirement Solutions’ business unit we can separate data for Plan Sponsors, Plan Participants, and Beneficiaries. Yet another scenario involves structuring data in a way that aligns with various business processes within a particular business or function. Within the 'Retirement Solution' business segment, we can define typical business processes and organize data accordingly. For example, we will have a data domain for client onboarding, which includes data needed to set up a client account. Then, there will be data domains for plan administration and recordkeeping. One important thing to note is that the breakdown by data domain must reflect the business reality of the company. It should never be a breakdown too far removed from the reality on the ground (for example, the breakdown suggested by ChatGPT 😀 ). Another key point to remember is the definition of data domains: 'areas of data management, control, and knowledge.' Therefore, set up domains in such a way that ownership and accountability can be assigned.
Strategies for Categorizing Digital Content
Explore top LinkedIn content from expert professionals.
Summary
Strategies for categorizing digital content involve organizing information—such as data, documents, or products—into meaningful groups to make them easier to manage, find, and use. This process is about choosing methods, like grouping by subject, business function, customer need, or geographic area, to reflect how users interact with or search for content in real-world scenarios.
- Match business reality: Structure your categories to reflect your company’s actual operations and processes so that content remains relevant and ownership is clear.
- Design for overlap: Use tagging and multiple facets to show connections between categories when content fits in more than one place, making it easier for users to find what they need.
- Focus on user needs: Consider organizing content by specific goals or pain points to create categories that help users quickly find solutions that fit their situation.
-
-
Here's the thing about content that fits in multiple categories: it's not a problem to solve, it's reality to design for. Set clear rules for where something lives primarily, then use tags and facets to show all the ways it connects. Train your content creators on the 'why' behind your categorization decisions. Your users will thank you when they can actually find what they're looking for.
-
Maximize the value of your products with "Use Case" categorization. When it comes to organizing products on your site, sometimes it's not just about tweaking existing categories—it’s about creating new ones based on real customer needs. Let’s say you’re selling vitamins. You might consider organizing them into categories like "Men’s Vitamins," "Women’s Vitamins," and "Senior Vitamins." But what if you categorized your products by specific use cases focusing on customer goals or pain points instead? For example: - A men’s multivitamin could be marketed for overall wellness, fitness goals, energy levels, or heart health. - A women’s multivitamin might be positioned around skin health, immunity, or hormonal balance. These are not new products. You’re simply reframing how you present your products based on different customer needs and pain points. Using this strategy, you create new categories to target multiple pain points. You can start making this happen by: 1. Identifying demand for your products using keyword research. 2. Creating categories, sub-categories or landing pages based on use cases. 3. Tailoring each category to address a distinct customer need, goal or pain point. The beauty of this strategy? It allows you to create 10, 20, or even 40 different category pages for the same 3-5 products. Each page tailored to a specific user need or pain point, helping to drive more targeted traffic without complicating your site structure. Do you disagree with this strategy? Tell my why in the comments.