Automating Lapsed Subscriber Email Campaigns

I was asked to prove my worth—in just 4 hours. I walked away with a $500 win and a 17% boost in repurchase rate. A few weeks ago, I got shortlisted for a retention role with a fast-growing DTC brand. But instead of endless interviews or unpaid “trials,” they did something rare: “Let’s start with a 4-hour paid audit. We’ll pay $500. Show us ONE test that can actually move the needle.” No fluff. No PDFs. Just impact. Here’s what I was asked to audit: Subscription flow (Recharge) Loyalty setup (Smile.io) Post-purchase experience (Shopify + Klaviyo) Here’s what I found: Subscriptions had zero retention logic — once canceled, it was a dead end. Loyalty tiers existed — but felt generic and transactional. Post-purchase emails were receipt-style — no upsell, no emotional momentum. So I proposed one high-leverage test: A win-back flow for lapsed one-time buyers and canceling subscribers. Tools: Klaviyo + Smile.io + Recharge Incentive: Double loyalty points + relevant product bundle Trigger: Cancelation or inactivity window CTA: Come back + unlock a curated bonus 📈 Results after 10 days: 17% increase in repurchase rate 11% reactivation among churned subs +8% uplift in AOV from returning customers All from one focused lifecycle flow. What I loved most? They valued thinking, not just execution. Paid me for strategy, not just hands-on time. And saw real revenue in less than 2 weeks. The brand didn’t care about pretty dashboards. They wanted real revenue lifts from real customer behavior—and they were willing to pay for strategic thinking. 📌 Key takeaway for founders & marketers: Sometimes the answer isn’t “more flows” or “more budget.” It’s asking: Where are we losing people we already paid to acquire?

Stop ignoring expired users – They’re a goldmine you’re wasting. Most businesses obsess over acquiring new customers. Let’s be real: That’s basic. The real missed opportunity? The users you’ve already had—trial users who didn’t convert and subscribers who canceled. Here’s how you’re dropping the ball and what to do about it: ✨ For expired trials: 1. Stop the generic offers – Personalize the follow-up. An extended trial or discount based on their usage isn’t optional; it’s essential. 2. Timing matters – Don’t delay. Reach out right after the trial ends with an irresistible offer. 3. Show what they missed – You didn’t convince them the first time. Now’s your chance. Emphasize the value they didn’t experience during their trial. ✨ For canceled subscribers: 1. Acknowledge the problem – Understand why they left and demonstrate how you’ve fixed it. 2. Offer something unique – Make resubscribing a no-brainer with an exclusive comeback deal. 3. Automate the process – If you’re not setting up automated win-back flows, you’re leaving money on the table. Retention drives growth. Are you even focusing on these groups? If not, it’s time to start.

4 ways to bring those dead subscribers back to life 🌱 Let's talk about the elephant in the digital marketing room: those ghost subscribers haunting in your email list. You know the ones - emails that haven't opened, clicked, or engaged in months (or even years). The Silent Email Graveyard 📊 Did you know? - Average email list decays by 22.5% every year - Inactive subscribers cost you more than they're worth - Poor engagement impacts your overall email deliverability Let's talk about the Re-Engagement Masterplan 🚀 1. Diagnose Your Inactive Subscribers - Define inactivity (no opens in 3-6 months) - Segment your inactive list - Understand why they disengaged 2. Craft a Resurrection Campaign The Win-Back Email Sequence: - Subject Line: "We miss you, [Name] 👋" - Personalized content - Remind them of past value - Offer something unexpected Second Touch: The Value Bomb 💣 - Exclusive content - Special discount - Free resource - Clear value proposition Final Touch: The Break-Up Email - Honest, direct communication - Option to stay or go - Easy unsubscribe process 3. Reactivation Tactics That Work 🔥 Strategies to Spark Engagement: - Exclusive content offers - Time-limited discounts - Personalized recommendations - Interactive content - Surveys to understand disengagement 4. Technical Optimization - Clean your email list - Improve sender's reputation - Use re-engagement automation - Monitor deliverability metrics Pro Tips 💡 - Personalization is key ( start using it) - Make unsubscribing easy - Test different approaches - Analyze and iterate Remember: Your email list is a living, breathing ecosystem. Treat it with care, strategy, and a bit of marketing magic. #Day41 #100daysoflearning