Customer Payment Experience

Why Some of the Best-Converting Checkouts Don’t Look Like Checkouts We’ve spent the last decade obsessing over “optimising the checkout page”, tweaking button colours, shuffling fields, shaving milliseconds off load time. Yet the highest-converting commerce flows I see today have no stand-alone page at all. They dissolve the hand-off between browsing and paying until shoppers hardly notice a boundary. Why is that working? – Speed sets the floor. Internal tests at several large merchants echo a recent Mastercard study: every extra 100 ms in payment latency drags conversion down by roughly 1 percent. If the entire journey fits inside the product page or app screen, you scrap the redirect and gain those precious milliseconds. – Stored credentials do the heavy lifting. Network tokens keep card data fresh, PAR keeps it linked, and orchestration decides in real-time which acquirer is most likely to approve. The result: fewer declines, fewer “update your card” pop-ups, higher lifetime value. – Context drives trust. A Deloitte survey found 7 in 10 consumers are more comfortable paying where they already are, a ride-hail app, a food-delivery chat, a social feed, than in a generic web form. When the payment choice is rendered in the same UI language as the rest of the experience, drop-off falls sharply. – Local options appear only when relevant. The best flows don’t show a wall of logos. They detect device location, BIN, and order value, then surface iDEAL in The Netherlands, Pix in Brazil, or ACH in the U.S., all without adding clicks. – Invisible risk controls stay invisible. Device intelligence, behavioural signals, and 3-DS exemptions fire in the background. According to Riskified, merchants that pre-screen for fraud before checkout save up to 14 seconds per order without raising chargebacks. – Failover is automatic. If a wallet token soft-declines, the platform retries with a fallback credential or routes to a secondary processor. Customers never see the rescue act; they just see “Payment successful”. Put simply, modern checkout is less a page and more an intent-to-cash layer woven throughout the journey. It’s why brands like Uber, Amazon, and Alipay convert north of 90 percent on mobile while traditional web carts still leak 60 percent at the final step. So, where do we go from here? I see three priorities for enterprise merchants in 2025: 1. Embed the pay button wherever intent happens, not just at the end. 2. Own your tokens and routing logic; don’t lock them inside one PSP, like with IXOPAY. 3. Measure friction in sub-second increments, because customers already do. What’s your take? Are we ready to retire the standalone checkout page, or will it always have a place? Let me know in the comments. P.S. For more in-depth Payments Strategy check out my newsletter https://lnkd.in/e6eXZrF9

Here's the exact reason why 70%+ of carts are abandoned and forgotten: Imagine your customer is ready to buy something online, credit card in hand, and then... · The payment process is a nightmare · Their preferred payment method isn't available · The transaction gets declined for no apparent reason Guess what happens next? Cart abandoned. Customer lost. Game over. The solution? Having a payment orchestrator. Payment orchestration allows your company to provide a smooth, seamless experience that keeps customers coming back. Here's how: 1. Simplifying the checkout: → One-click payments → Guest checkout options → Autofill features Did you know that 70.19% of carts are abandoned due to complicated checkouts? That's a lot of lost revenue. 2. Enabling multiple payment options: → Credit cards (still king in many places) → Mobile wallets (Apple Pay, Google Wallet) → Buy Now, Pay Later (BNPL) → Subscription billing Fun fact: BNPL is projected to account for 13% of global e-commerce payments by 2024. That's huge. 3. Increasing security and trust: → Advanced encryption → Tokenization → Multi-factor authentication 64% of consumers are worried about online security. Show them you've got their back. 4. Adding personalization: → Tailored recommendations → Custom discounts → Personalized payment plans McKinsey says this can deliver 5-8x ROI on marketing spend. The results our clients are seeing: · Higher conversion rates · Increased customer loyalty · Expanded market reach · Boosted revenue In the world of e-commerce, the payment experience can make or break you. It's not enough to just accept money anymore – it's about creating an experience that customers love.

You’re Great at What You Do, But Is It Easy to Pay You? Let me tell you two quick stories. First, I was on a call with a client who told me, “We require all customers to pay by check.” Checks. In 2025. Their customers didn’t ask for this. It was simply what worked for them. And if paying you feels like a hassle, it becomes a reason not to buy. Now jump to last month, after weeks of research, I was ready to buy software. However, instead of a one-click purchase, I was required to participate in a mandatory demo call. Thirty minutes later, I had to re-enter the same info and confirm my email for the third time. It took over a week to buy something I was already sold on, and it should have been a one-click purchase. Most people would’ve walked away. This is payment friction. And it’s quietly killing conversions. You can spend thousands on campaigns and traffic, but if your checkout creates confusion or delay, customers will drop off at the finish line. Here are 5 ways to fix it: ▶️ Audit your purchase path. If it takes more than 3 minutes or 5 clicks, it’s too long. ▶️ Offer flexible payment options. Let your customers choose what works for them. ▶️ Eliminate forced steps. Don’t block ready buyers with unnecessary hoops. ▶️ Pre-fill everything. Repeating info leads to frustration and drop-offs. ▶️ Streamline verification. Balance speed with security, not one at the cost of the other. Fixing this isn’t just about improving conversion rates. It’s about showing respect for your customers’ time, building trust, and creating a seamless brand experience. If you’re wondering why people aren’t converting, it might not be your marketing. It might be your checkout. Want a quick audit of your payment experience? Let’s connect, I’ll show you where the friction is hiding.

Forget one size fits all, local payment methods are the new consumer favorites in markets round the world Local Eats Global, as global card schemes lose ground to local favorites like digital wallets A2A, carrier billing and BNPL in Ecommerce These are some findings from a The 2024 Global Ecommerce Report which analyses data from 37 major markets, highlighting global, regional and country specific trends. Key Findings ▸ Local payment methods will reach 58% of all ecommerce transaction value globally by 2028, reflecting a major shift within the ecommerce payments market. ▸ By 2028, almost 37% of all individuals globally will actively use local payment methods, reflecting massive growth and expansion of the ecommerce market across the world. ▸ Card values will decline to 20% of transaction value by 2028, from 31% in 2023, reflecting a major shift as the ecommerce market expands. ▸ BNPL is steadily growing its share of ecommerce values, from 4% in 2023 to 5% in 2028, reflecting steady progress outside of key, already highly saturated markets, such as Australia, Germany and Sweden. ▸ A2A payments are seeing strong growth, from 8% of ecommerce spend in 2023 to 16% in 2028, a dramatic increase, reflecting major shifts in this market. Why Going Global Needs Local Payment Solutions As someone who knows payments, I'll explain why understanding local preferences matters for success worldwide. Thinking Globally, Acting Locally: ▸ One-size-fits-all no longer works: Countries have very different ways to pay. If you ignore this, you'll lose sales. ▸ Welcome local favorites: Give your customers the payment methods they like. This shows respect for their choices and helps build trust. ▸ Give a variety of payment options: People enjoy choices when shopping online! In some places, folks use several ways to pay. Don't stick to just one. ▸ Make the user experience smooth: Cost might not be the main factor. An easy and familiar way to pay is crucial to get more sales. Keep in mind, a global outlook means changing how you do things in each market. When you cater to local payment likes, you'll open up a whole new world of chances. Source: Boku (Link in comments) #DigitalPayments #Fintech #Payments #Ecommerce #Cards

Founders focus on sales & marketing but often overlook what’s more important—actually closing the sale. The checkout experience. As e-commerce evolves, Indian customers have become pickier. They don't just want to buy your product—they want security, seamlessness, and an experience while doing it. Customers at the checkout page are the highest-intent customers, and losing them is unforgivable. Here’s what I learned while scaling Dr. Vaidya's by RPSG Group from 50 to 5,000 orders/day: 1.Fewer clicks and steps in checkout mean higher conversion. 2.When customers see a trusted payment interface, cart abandonment drops. 3.Single-click checkout leads to higher conversions, and multiple payment options help (card, UPI, BNPL, etc.). It doesn’t seem so important from the outset, but choosing a payment partner is crucial. When we switched to Razorpay, they checked the boxes: 1.Faster checkout, clean experience 2.Fewer abandoned carts 3.Multiple payment options Customers experienced a sense of familiarity, trust, and ease when interacting with it. And this led to real business outcomes. The e-commerce space is maturing in India, and operating a brand is now more science than art. Customers care, and the small things matter. Agree? PS: This shirt is my latest e-commerce purchase. It was a super clean checkout experience. Guess the brand and gateway :) #ecommerce #conversion #d2c #india #startup

Adyen Retail 2024 Report Takeaways 1. Checkout Experience: Speed and Flexibility Are Non-Negotiable 🔸 55% of consumers abandon purchases if they can’t pay how they want. 🔸 Popular #payment methods vary globally: • Self-checkouts: Dominant in the Netherlands (61%) and Canada (59%). • Mobile #wallets: Malaysia (63%) and India (51%) lead. • Buy Now Pay Later (#BNPL): Strong in Sweden (55%) and Norway (46%). • #Socialcommerce is rapidly growing, with 75% of retailers seeing revenue growth from it. 2. Unified Commerce: Breaking Down Silos for Seamless Experiences 🔸47% of businesses with connected backend #systems reported increased sales. 🔸 76% of #retailers still don’t enable cross-channel shopping, despite 53% of consumers wanting to buy #online and return in-store. 🔸 #Unifiedcommerce platforms that integrate online, in-store, and social sales channels are delivering 10% higher revenue growth. 3. Customer Data: The New Frontier of #Personalization 🔸 Businesses that know their shoppers well experienced 12% higher revenue growth. 🔸 57% of consumers want better rewards, and 61% desire personalized discounts 🔸 Payment-linked #loyalty is on the rise, with 32% of consumers preferring loyalty programs linked directly to their payment methods. 4. Fraud Defense: Balancing #Security and Experience 🔸 #Fraud cost global retail $429 billion last year. 🔸 25% of consumers feel more unsafe shopping today due to payment fraud. 🔸 64% of businesses believe their fraud prevention is effective, but #chargebacks remain a major issue (25% of fraud cases). 5. Emerging Trends and Opportunities 🔸 Social Commerce: 44% of consumers purchased through #socialmedia in the past year, with 75% of retailers seeing revenue growth from enabling social commerce. 🔸 BNPL for B2B: BNPL is expanding into B2B transactions, helping businesses manage cash flow and reduce payment defaults 🔸 #Metaverse Payments: 13% of consumers want more purchasing options in the metaverse, indicating early but growing interest. 🔸 #TaptoPay on iPhone: Luxury brands are adopting Tap to Pay, with up to 75% of transactions processed via #mobile in high-end stores. 6. Strategic Takeaways for Retailers 🔸 Simplify Payment Stacks: Adopt unified commerce #platforms to streamline payment systems across channels. 🔸 Personalize Using Payment Data: Leverage transaction #data for loyalty programs and targeted marketing. 🔸 Enhance Fraud Protection: Implement dynamic fraud prevention tools that adapt in real time without adding checkout friction. 🔸 Invest in New Channels: Explore social commerce, BNPL (B2C and B2B), and #alternativepayment methods to capture emerging consumer preferences.