How To Excel In Tech Performance Reviews

After a decade of sitting in manager meetings, delivering reviews, and coaching others through them, I’ve learned what makes—or breaks—an annual review: Here are 7 practical things you can do right now: 1/ Make it easy for your manager to advocate for you. Don’t just list tasks. Show outcomes. Show business impact. Make the case clear and compelling. 2/ When asking for peer reviews, give them a purpose. Are you aiming for a promo? A stretch project? Let them know. It’ll help them speak to the right strengths that support your goals. 3/ Show how you’re already performing at the next level. As Webflow CEO Linda Tong shared with me in my book, leaders want to see you performing at the next level already. Highlight those moments where you took on leadership, strategic decisions, or tough projects. 4/ Cut the fluff. Don’t list every task you did. Focus on the 20% of projects that drove 80% of results. 5/ Ask your manager to pre-review it. I did this for my teams — help them advocate for themselves in the most impactful way possible. 6/ Anticipate challenges. If there’s a project that didn’t go well, address it. Share what you learned and how you’ve applied those lessons. It builds trust. 7/ Compare across quarters. Show how you’ve grown — not just what you did this cycle. We’re prone to the recency effect. Progress tells a powerful story. 𝗣.𝗦. It’s your career. Own your review.

If you’ve been doing great work and still aren’t getting promoted, I want you to hear this: It’s probably not your skills. It’s how your work is positioned, perceived, and prioritized. I’ve coached engineers who were outperforming peers technically, but kept getting passed up. Not because they weren’t ready. But because leadership didn’t see them the way they needed to. Here’s what I help them shift: 1. Stop assuming your manager is tracking your wins. They’re not. They’re busy. You need to document your outcomes and share them regularly, not just at review time. 2. Tie your work to outcomes leadership actually cares about. Are you reducing risk? Improving velocity? Increasing efficiency? Frame your impact in their language, not just technical output. 3. Start operating at the next level before you’re promoted. Lead cross-functional efforts. Anticipate roadblocks. Step into ambiguous problems and bring clarity. Don’t wait for permission, show you already belong there. 4. Build your advocate network. Your manager isn’t the only one who matters. Peers, product partners, tech leads, their feedback and perception shapes how you're seen across the org. 5. Learn to communicate your value without apologizing for it. This isn’t bragging. This is leadership visibility. The right people can’t support your growth if they don’t know what you’ve done or how you think. Promotions are not just about technical excellence. They’re about strategic presence. Knowing how to shape your story, show your impact, and signal that you’re ready. If you’re stuck right now, it doesn’t mean you’re not capable. It means you need to change the way you’re showing up. And when you do, everything starts to shift.

In my 18 years at Amazon, I've seen more careers transformed by the next 2 weeks than by the other 50 weeks of the year combined. It's performance review season. Most people rush through it like a chore, seeing it as an interruption to their "real work." The smartest people I know do the opposite: they treat these upcoming weeks as their highest-leverage opportunity of the year. After handling over fifty feedback requests, self-reviews, and upward feedback 𝘢𝘯𝘯𝘶𝘢𝘭𝘭𝘺 for nearly two decades, I've learned this isn't just another corporate exercise. This is when careers pivot, accelerate, or stall. Your feedback directly impacts compensation, career trajectories, and professional growth. Your self-assessment frames how leadership views your entire year's work. This isn't busywork—it's career-defining work, but we treat it with as much enthusiasm as taking out trash. Here's how to make the most of it: 𝗚𝗶𝘃𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗼𝘁𝗵𝗲𝗿𝘀 𝘄𝗼𝗻'𝘁 - Ask yourself: "What perspective am I uniquely positioned to share?" Everyone will comment on the obvious wins and challenges. Your job is to provide insights others miss, making your feedback instantly invaluable. 𝗗𝗲𝗳𝗲𝗮𝘁 𝗿𝗲𝗰𝗲𝗻𝗰𝘆 𝗯𝗶𝗮𝘀 - I keep a living document for every person I work with. When something feedback-worthy happens—good or challenging—it goes in immediately. No more scrambling to remember projects from months ago. This ensures specific, timely examples when needed. 𝗠𝗮𝘀𝘁𝗲𝗿 𝘆𝗼𝘂𝗿 𝘀𝗲𝗹𝗳-𝗮𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 - Don't just list tasks—craft a narrative. Lead with behaviors that drove impact. Show your growth in handling complex situations, influencing across teams, and making difficult trade-offs. Demonstrate self-awareness by acknowledging areas where you're actively improving. 𝗙𝗼𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 - They receive little feedback all year. Focus on how they help you succeed and specific ways they could support you better. Make it dense with information—this might be their only chance to learn how to serve their team better. 𝗢𝗻 𝗴𝗶𝘃𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝘃𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 - The difference between criticism and valuable input is showing you genuinely want the other person to succeed. When that intention shines through, you don't need to walk on eggshells. Be specific about the behavior, its impact, and how it could improve. 𝗥𝗲𝗰𝗲𝗶𝘃𝗶𝗻𝗴 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝘄𝗲𝗹𝗹 𝗶𝘀 𝗮 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿 - Good constructive feedback often feels like an insult at first. But here's the mindset shift that changed everything for me: feedback is a gift. It's direct guidance on improvement from those who work closest with you. When you feel that defensive instinct rise, pause and focus on understanding instead. Here's your challenge: This year, treat performance review season like the most important work you'll do. Because in terms of long-term impact on careers—both yours and others'—it just might be.

It's performance review season at Apple. Years ago early in my time at Apple, my self-assessments were vague and modest. I assumed my manager already knew my contributions, big mistake. We all suffer from recency bias. My ratings were average because leadership couldn't see the full picture of my impact. Then, I changed my approach: I built a structured framework that clearly highlighted outcomes, leadership, and feedback. Of course, it all starts with great work but equally important is clearly articulating that impact. The results: better ratings, increased visibility, and accelerated career growth. Now I consistently earn top ratings. Here is how I approach my self assessments now. → 𝑫𝒐 𝑮𝒓𝒆𝒂𝒕 𝑾𝒐𝒓𝒌 Bulletproof your results with clear and quantifiable impact. → 𝑨𝒍𝒊𝒈𝒏 𝒕𝒐 𝑻𝒆𝒂𝒎 𝑮𝒐𝒂𝒍𝒔 Map your contributions directly to your team’s OKRs or strategic priorities. Show how you moved the needle. → 𝑹𝒆𝒇𝒍𝒆𝒄𝒕 𝒕𝒉𝒆 𝑳𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑’𝒔 𝑽𝒐𝒊𝒄𝒆 Listen to what your senior leaders praise in All-Hands, town halls, and emails. These are your signals. If you contributed to those priorities, your impact becomes indisputable. → 𝑯𝒆𝒍𝒑 𝒐𝒕𝒉𝒆𝒓𝒔 Clearly document how you supported peers, mentored teammates, and collaborated cross-functionally. → 𝑮𝒐 𝑩𝒆𝒚𝒐𝒏𝒅 𝒀𝒐𝒖𝒓 𝑱𝒐𝒃 Highlight extra initiatives like mentoring, hiring, onboarding, or culture-building. → 𝑺𝒕𝒖𝒅𝒚 𝒕𝒉𝒆 𝑹𝒐𝒍𝒆 𝑮𝒖𝒊𝒅𝒆 Know the bar and beat the bar. Understanding what is expected is very important to exceed the expectations. → 𝑯𝒐𝒏𝒆𝒔𝒕𝒚 𝑨𝒍𝒘𝒂𝒚𝒔 Don’t oversell. Don’t underplay. Acknowledge challenges and how you addressed them. → 𝑴𝒂𝒌𝒆 𝑰𝒕 𝑬𝒂𝒔𝒚 𝒇𝒐𝒓 𝒀𝒐𝒖𝒓 𝑴𝒂𝒏𝒂𝒈𝒆𝒓 Provide clear, concise, and copy-paste-ready statements to simplify your manager’s job in justifying your top rating. Full post https://lnkd.in/gd6bwk6X I’d love to learn from you too; please share your best practices and thoughts in the comments.