Using Data To Identify New Ecommerce Opportunities

Ecommerce SEO Tip: Use internal search data to discover ideas for new SEO category pages. You can create a "Search Terms" report in GA4 to do this: If you have a site that gets a sizable amount of traffic, internal search data can be an extremely valuable asset. You'll be able to see all the different terms that users are putting in your search bar. From an SEO standpoint, this is a huge opportunity to discover new category pages to create. If users are typing this through search, it might be an indication that they can't find those products through the standard navigation. You might uncover categories/products people are looking for but you don't have a dedicated SEO page for. Here's how you get the data: 1. Navigate to GA4 (scary, I know) 2. Go to Admin > Data Streams > Your Data Stream.  4. Ensure that “Enhanced Measurement” is turned on 5. Click on the"Site Search" section. Ensure the "Search Term Query Parameters" box has the query parameter associated with your search.  6. Now navigate to Reports > Engagement > Events and click the "Pencil" icon 7. For "Dimensions" choose "Search Term". For "Metrics", keep these the same and click "Apply" 8. Select Save > Save As New Report and name your report. You'll now be able to see all the queries that users are searching in your search bar. Review these and compare them with your site. If you see queries that people are searching but there is no landing page set up, you might want to create one. If they're typing these queries in your search bar, they're likely typing them in Google too. 

When I interviewed Stephan Waldeis, VP of eCommerce Europe at Husqvarna Group, he said this about tracking real-time data and retailer partnerships. “We track customer behavior, we track inventory levels at our partners, we track sales performance — and of course, we possibly... we track all of that in real time. Imagine, our robots — at least the ones from the last 10+ years — are all connected. So, we have a lot of insights in which gardens they are driving, when they are operating, etc. And that is data that we are leveraging, but also data that we are sharing with our channel partners. That’s great even for the channel partners who are not really interested in operating an eCom site. We provide them with a lot of insights… what kind of products are interesting in your area, because we know exactly from visits on our site, which products in a particular region are more relevant — in Amsterdam versus in Berlin versus in Munich.” 𝗛𝗼𝘄 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿 𝗖𝗣𝗚 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝘁𝗼 𝗳𝘂𝗲𝗹 𝗴𝗿𝗼𝘄𝘁𝗵? 1️⃣ Activate Real-Time Retailer Collaboration Track and share real-time consumer behavior, inventory, and sales data with retail partners — even those with limited digital capabilities — to strengthen joint decision-making, optimize local assortments, and drive smarter sell-through at the shelf. 2️⃣ Localize Product Strategies with Regional Demand Signals Use geo-specific browsing and purchase data to tailor product recommendations, promotions, and stock levels at the city or neighborhood level — what sells in Amsterdam might flop in Berlin if you don’t read the digital shelf signals correctly. 3️⃣ Turn Connected Product Data into a Competitive Advantage Leverage connected device insights (where available) not only for product innovation but as a marketing and retail sales weapon, identifying usage patterns, seasonal trends, and regional preferences that can feed back into supply chain, DTC, and retail media strategies. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟰,𝟬𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring more intelligent and efficient operations across B2C, eB2B, and DTC channels. #ecommerce #dataanalytics #CPG #FMCG #data Milwaukee Tool Bosch Makita U.S.A., Inc. STIHL Mondelēz International Nestlé Mars Ferrero General Mills L'Oréal Henkel Beiersdorf Colgate-Palmolive The Coca-Cola Company Unilever L'Oréal Coty Kao Corporation adidas Nike New Balance PUMA Group the LEGO Group Sony Panasonic North America Bose Corporation

Looking to expand and discover new opportunities? Start by doing a thorough market analysis.  Whether you're looking to enter new markets or expand into new categories, market analysis is extremely useful. Here's how you can use it: 1. To understand market demand by recognizing emerging trends and shifts in consumer behavior. 2. To analyze reviews and purchasing patterns to tailor your offerings. 3. To study your competitors' strengths and weaknesses to identify market gaps. 4. To compare your products with others to improve your value propositions. 5. To conduct market entry feasibility studies to assess market size, growth potential, and entry barriers. 6. To identify risks and develop mitigation strategies. 7. To pinpoint regions with high demand and low competition through regional analysis. 8. To understand cultural preferences and local regulations for proper localization. 9. To develop new products based on customer needs and potential for new categories. 10. To optimize your marketing strategies to reach new markets effectively. Market analysis provides essential insights for e-commerce brands to make informed decisions, minimize risks, and succeed in new markets or categories. How has market analysis helped you discover new opportunities?

Today, I’m diving into 𝐇𝐞𝐥𝐢𝐮𝐦 𝟏𝟎’𝐬 𝐗𝐫𝐚𝐲 𝐭𝐨𝐨𝐥 and how it can drive growth through 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡. 🔍 Xray is invaluable for: ▪️ Identifying opportunities to launch new variations or products ▪️ Ensuring competitive and profitable pricing ▪️ Understanding market dynamics to make data-driven decisions 𝟏. 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 𝐕𝐚𝐫𝐢𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐬 💡 When deciding whether to launch a new variation, it’s critical to evaluate the market size and profitability. For example, looking at allulose, Xray revealed: ▪️ A $3M+ market size ▪️ 72% margins before factoring in COGS and ad spend With healthy margins, there’s clear potential to enter this space, provided your costs remain in check: ▪️ Keep COGS around 20–30% ▪️ Allocate ads at 40–50% This leaves enough room for profitability while driving paid traffic to generate organic sales and reviews. 𝟐. 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧 💫 Xray enables you to: ▪️ Validate whether a product or variation is worth launching ▪️ Set competitive pricing that ensures profitability ▪️ Push paid ads confidently, knowing your margins can support growth Check out the full video here: https://lnkd.in/emR6PuH4 #Amazon #helium10 #digitalmarketing #ecommrece #digitaladvertising