How To Use Data To Enhance Your Ecommerce UX

Stop chasing vanity metrics like views. They don’t matter. Focus on the real metrics that do matter. Clicks and conversions. Then build a user experience that maximizes them. First impressions are everything. Your site has to hit the UX out of the park to get engagement, clicks, and conversions. Here are a few things to consider when optimizing UX : 1) Know User Behavior How do users interact with your site? Do they spend a lot of time on product pages but bail at checkout? Do they ditch their shopping carts? Can they find your content on best-selling strains but get lost when they try to buy them? Tracking their journey gives a clear picture of user behavior and how your site needs to adapt to that behavior to maximize time on-site, clicks, and conversions. 2) Identify and Address Where You Lose Customers Pinpointing where and why potential customers leave your site is crucial. Maybe it's a complicated checkout process, poor site speed with product images that load slowly, or a hard-to-find "Shop" button. Make these weaknesses strengths to improve conversions. Simplify checkout. Improve site speed. Make the "Shop" button a can’t-miss. Some of our partners have seen a 10% increase in click-through to the menu by simply moving the "Shop Now" button above the fold. 3) Create an engaging User Experience Every step from the moment a user lands on your site to completing a purchase must feel intuitive and flow smoothly if you want your users to engage. This could mean streamlined navigation, clear, concise product descriptions, or improving the mobile browsing experience (which is crucial for customers who shop on their phones, and most customers shop on phones.) The bottom line is that more engagement = More Clicks and More Clicks = More Conversions.

A design idea is just a hunch. It’s a possibility for improving the user experience. But turning that idea into something meaningful, something you can trust and act on, requires structure. That’s where UX metrics come in. There are four parts to consider when using UX metrics in design work. 1️⃣ To build a solid UX metric, define the user attribute you care about. This is the part of the user experience you're trying to measure. → Are you focused on how easy it is for someone to complete a task? That’s usability. → Do you want to know if people trust what they see? That’s credibility or trust. This anchors your metric to something that reflects the user's actual experience. 2️⃣ Once you know what you're measuring, the next step is deciding how to measure it. UX data can take a few different forms. You can look at what people do (behavioral data like clicks or time on task), what people say or feel (attitudinal data like satisfaction or confidence), or how effectively they achieve something (performance data like success or error rates). The type of data you choose depends on what you want to understand about the experience. 3️⃣ Next, you need to decide where the data comes from. That’s the data collection method. Maybe you run a usability test. Maybe you send out a quick in-product survey. Maybe you analyze behavior through analytics tools or track how users perform in an A/B test. Whatever the method, the key is that the data needs to come directly from real user behavior or input. But even with good data, the job isn’t done. 4️⃣ You need to know what that data means. That’s where benchmarking comes in. A benchmark gives your data context. It might be a target you’ve set for success, a comparison to past performance, an industry standard, or a story explaining why something worked or didn’t. Without this, your metric is just a number — with it, it becomes a signal. A good UX metric starts as an idea and becomes a fully-formed concept by layering these elements: → what you’re measuring → how you’re measuring it → where the data comes from → what the data means Each part of a UX metric builds on the next, turning raw feedback into clarity ...and vague hunches into evidence-backed decisions. #productdesign #productdiscovery #userresearch #uxresearch

Ecommerce mistake #3,871 that’s driving customers away… Analyzing your website as if YOU’RE the customer. You can’t. Why? You’re too familiar with the layout, the products, and you’re likely doing it all on desktop. Here’s a reality check: Your visitors don’t see it the way you do. But here’s how you can truly understand their experience: → Run a Behavior Analysis: Use Session Recordings, Heatmaps, and Scrollmaps: — See exactly what visitors do on your site. — Identify where users drop off or hesitate. — Spot sections they skip over. Why does this matter? — Would you rather base decisions on hard data or on assumptions? Reality check: You might think users are smoothly navigating your collections page or mega menu. But in reality, they could be rage-clicking items in frustration or flipping back and forth between pages before exiting. Here’s the fix — See how customers interact with the most important pages in your funnel. — Form solid hypotheses on how to fix issues quickly. — Stop flying blind and start making data-driven decisions. Want to know how to get it right? We’ve got you covered. → Borrow our SOP for getting the most out of session recording tools like HotJar or Clarity. (Link in the comments) Understanding your visitors’ behavior is the first step toward turning them into customers. And if you’re still relying on opinions rather than insights, it’s time to change that. Let’s make sure your site is working for your visitors—not against them.