Analyzing Exit Intent for Conversion Optimization

You don’t need more traffic You need more action Stop chasing clicks. Start capturing conversions. Step 1: Audit intent vs. UX High bounce? You have a message mismatch. A landing page refresh based on scroll heatmaps increased conversions 41% without changing traffic. Step 2: Rework your offers Not all CTAs are equal. One productized service swapped “Contact Us” with “Get Your Growth Plan”—demo signups jumped 60%. Step 3: Add urgency triggers Countdowns, social proof, and live stats drive action. A startup added “19 people requested this today” and saw immediate 2X conversions. Step 4: Introduce exit intent intercepts Give them a reason to stay just a little longer. A FinTech firm added a 5-question quiz on exit—and turned 15% of exits into leads. Traffic isn’t your problem. Conversion is your multiplier. P.S. Want a conversion teardown of your page? #Leadership #Sales #Marketing

There’s one customer insight your analytics can’t tell you.. What they almost bought instead... You know what people did buy. But what about the product they almost clicked? Or the one they added, then removed? That’s the most powerful conversion insight you’re not using. Try this: Exit intent survey: → “Was there something else you were considering but didn’t get?” Or: Post purchase follow up: → “We’re curious, did you almost choose a different product before buying X?” Then segment your next emails by those near misses. Examples: • “Still curious about Y? Here’s how it compares to what you bought.” • “You passed on Z, here’s what others said after giving it a shot.” Buyers are complex. If you don’t study the close calls, you’ll miss the big picture.

If I had to optimize a B2B website for conversions tomorrow, I'd do these 3 things first: 1. Refine the homepage Most homepages = no idea what the business does Upgrade yours so it's 'PSD'-focused: - Solve a P-roblem - Offer an specific, irresistible S-olution - D-ifferentiate it (from ALL the alternatives) How: - Run customer interviews - Talk to Sales/CS, analyze transcripts/recordings - Embed the most common fears/objections in copy - Triple highlight the top benefits/outcomes -- 2. Seriously upgrade the demo page 80% of the demo pages I see miss critical pieces:   - Copy doesn't explain what the demo is about - Copy doesn't address questions/barriers - Time-wasted w/ back-and-forth to schedule a meeting How to fix: - Tell the prospect exactly what they'll get by signing up  - Address their concerns (once again, ask Sales/CS) - Add a meeting scheduler tool (Chili Piper, Calendly) -- 3. Set up exit intent feedback polls Collect qualitative insights from users about to exit: - Users land on a high value page (e.g. demo/product) - They spend more time than the avg. on that page - They're about to hit the 'x' and leave Depending on what you're selling or the information you want to collect, create a feedback poll and ask questions like: - What type of [ICP] are you? - What brings you to [website] today? - What's your biggest question related to [product]? - Is there anything holding you back from buying? After some time, you'll get a GOLDMINE of insights from skeptic buyers. And be able to incorporate their hopes, fears, and dreams right back into your copy. What actions would YOU take to optimize a website? 

In three steps, this is how we’d increase conversions for an Online Casino. 1 - Social Proofing, or more specifically, raising social proofing to be one of the first things a user sees upon landing on their website. Social Proofing is a highly effective way to increase conversions by building trust and leveraging the reputations of other brands. Sources claim you have 10/15 seconds to build trust with website visitors. Whatever the case – 10 seconds, 15 seconds, or 50 milliseconds – you don’t have much time to build trust with the people who arrive on your website. They click, they look, and they leave just as fast… Or they stay, browse, and they convert (maybe) A surefire way to build trust is to make your social proofing one of the first things users see. 2 - On-site Engagement, specifically exit intent campaigns for quick wins. We’d begin strategically targeting users with our on-site campaigns based on their intent to exit without converting. Think about users abandoning the registration forms or attempting to leave without completing their first-time deposit, etc. This gives us two quick wins. A - We’d naturally see an increase in conversions by simply being more proactive with our traffic, compared to sitting on our hands and hoping that one day these users return. B - Data/Insights. Running multiple AB tests and gathering data on the best-performing exit campaigns gives us priceless information we can relay across all other marketing channels, including bonuses, imagery, text, and calls to action. (and in case you’re still not convinced, on average, our Operators increased their registrations by 12% upon rolling out strategically placed campaigns throughout their customer journey) 3 - Personalisation on landing pages and traffic sources Personalisation works when it comes to increasing conversions. It’s that simple - even basic things, such as adding first names to emails, increase open rates. However, let’s focus on our specialty, on-site personalisation and, more specifically, affiliate traffic personalisation. When affiliate traffic lands on a landing page, in this example, we came from Affiliate A. Target that traffic instantly with a tailored message. This message can be anything from special welcome bonuses to glowing quotes from the affiliate to our branded gamification pieces. Imagine this: You come from (said affiliate) to the Casino landing page and instantly see a Casino X Affiliate scratch card that has been tailor-made for you, not just a generic page/content that everybody else is seeing. You’ve instantly increased social proofing and engagement while providing that dopamine hit users seek. Your affiliates convert higher, players are happier, and everybody increases revenue. Win-Win. (and once again, if you’re not convinced, one of our affiliate customers currently has a 72.53% click-through rate on their personalised gamification piece)