Page Speed Insights

Improving Page Load Speed for Better SEO 🚀 Did you know that a 1-second delay in page load speed can reduce conversions by 7% and increase bounce rates by 32%? Page speed isn’t just a UX factor; it’s a critical SEO ranking signal. Fast-loading websites improve user experience, increase engagement, and help you rank higher on search engines. If you’re serious about SEO, here’s a detailed checklist to improve your page load speed: 1) Optimize Images - Use compressed formats like WebP instead of JPEG/PNG. - Resize images to fit their display dimensions. - Tools: TinyPNG, ShortPixel, or ImageOptim. 2) Enable Browser Caching - Store static files (images, CSS, JS) on users' browsers for faster load times on return visits. - Use tools like W3 Total Cache or WP Rocket for WordPress sites. 3) Minify CSS, JavaScript, and HTML - Remove unnecessary spaces, comments, and characters to reduce file size. - Tools: Minify CSS, UglifyJS, or plugins like Autoptimize. 4) Use a Content Delivery Network (CDN) - CDNs like Cloudflare or Amazon CloudFront distribute content across multiple servers globally for faster access. 5) Reduce HTTP Requests - Combine CSS/JS files and use CSS sprites for multiple small images to reduce server requests. 6) Enable Lazy Loading - Load images and videos only when they come into view. - It saves bandwidth and improves load speed. 7) Implement GZIP Compression - Compress files before sending them to the browser, reducing page size significantly. - Test if it’s enabled with tools like GzipTest. 8) Optimize Your Hosting - Use fast, reliable hosting. - Consider upgrading to cloud hosting or a dedicated server for high-traffic websites. 9) Remove Unused Plugins & Scripts - Deactivate plugins and scripts you no longer use. - Each one adds weight to your website. 10) Prioritize Above-the-Fold Content (Critical Rendering Path) - Load essential elements first, like headings, text, and CTAs, while other content loads in the background. Pro Tip: Use Tools to Measure and Monitor Speed - Google PageSpeed Insights - GTmetrix - Pingdom Tools These tools provide actionable recommendations to boost performance. Why Does It Matter? - Faster pages rank higher. - Improved user experience = lower bounce rates. - Mobile users expect lightning-fast load times. Remember: Google’s Core Web Vitals prioritize page speed, so improving it is a direct boost to your SEO performance. Which of these strategies are you already using, and what results have you seen? Drop your thoughts or questions below! ♻️ Save this checklist for later or share it with someone who needs it! 👉 Follow Dinesh Katyare for more actionable SEO tips. 🚀

Your website is losing conversions every extra second. Here's how we cut 2.2s in 30 minutes. Last week, a client's Webflow site was hemorrhaging potential customers. Load time: 3.8 seconds. Conversion rate: struggling. The 5 speed fixes that changed everything: 1. Image compression revolution → Converted all images to .avif format → Reduced file sizes by 78% without quality loss → Pro tip: Use Webflow's built-in compression 2. Lazy loading implementation → Prioritized hero section loading → Deferred non-critical images below the fold → Result: 40% faster perceived load time 3. Critical CSS cleanup → Removed unused classes (found 23% were redundant) → Eliminated render-blocking resources → Streamlined component styles 4. Clean class architecture → Consolidated duplicate styles into global classes → Better maintainability as a bonus → Reduced CSS bloat by 35% 5. Async script optimization → Moved non-essential scripts to load after page render → No more JavaScript blocking the critical path → Implemented proper script prioritization The results? • Load time: 3.8s → 1.6s (2.2s improvement) • Bounce rate: -28% • Conversion rate: +43% • Client happiness: through the roof Want my 10-point speed audit checklist? Comment "SPEED" and I'll share it. Your website visitors decide in 3 seconds whether to stay or leave. Make those seconds count. PS: If your site takes more than 3 seconds to load, we should probably talk. ___ Follow my dev journey 👉 Sebastian Bimbi 🧩 ___ #webflow #nocode #loadtime

Web Core Vitals Checklist 1. Largest Contentful Paint (LCP) - Load LCP within 2.5 seconds for all pages. - Remove unnecessary third-party scripts: Each script can slow the page by 34 ms. - Upgrade your web host for faster overall load times. - Avoid lazy loading images above the fold to prevent increasing LCP time. - Remove large, unnecessary elements from above the fold to speed up LCP. - Minify your CSS to reduce delays in LCP. 2. Interaction to Next Paint (INP) - Aim for INP of 200 milliseconds or less. - Optimize JavaScript to reduce delays in interaction. - Defer non-essential JavaScript. - Remove non-critical third-party scripts that may affect INP. - Defer code execution by breaking down long tasks into smaller chunks. 3. Cumulative Layout Shift (CLS) - Keep CLS score below 0.1. - Use set size attributes for images and videos to prevent layout shifts. - Reserve space for ad elements to avoid unexpected content shifts. - Avoid adding new content above the fold dynamically, such as banners, to maintain page stability. - Use transform animations instead of layout-affecting animations. 4. General Optimization - Enable compression (GZIP, Brotli). - Use a Content Delivery Network (CDN). - Cache assets to reduce server load. - Optimize CSS, JavaScript, and HTML code. - Regularly monitor performance using tools like Google PageSpeed Insights. - Prioritize content quality and user experience over a single score 5. Mobile-Friendliness - Ensure responsive design. - Optimize touch targets and font sizes. - Test on multiple devices and screen sizes. 6. Security - Implement HTTPS. - Regularly update all software and plugins. - Use strong security headers. 7. Tools to Use - thruuu - WP Rocket - Layout Shift GIF Generator - Airlift - GTmetrix  - Lighthouse - PageSpeed Compare - Cloudflare  - WebP converter for Media P.S. Did I Miss Something? Share your thoughts 👇 .................................................. Repost ♻️ to help others Hit the 🔔 to get notified Follow Nitin Mathur 🎨 ..................................................... #CoreWebVitals #WebPerformance #PageSpeed WebDev #FrontEndOptimization #UX #WebVitals

Technical SEO Tip: You can use Screaming Frog + the PageSpeed Insights API to audit your site's performance data at scale. Here's the process: One of the features that I feel isn't talked about enough in Screaming Frog is their "API" integration functionality. With API integrations, you can connect Screaming Frog to a lot of external tools. This includes GA4, Search Console, PageSpeed Insights and even LLMs like OpenAI and Gemini. This gives you incredible powerful to use Screaming Frog to blend your crawl data with third party sources. One super useful review I've found myself doing over the years is using the PageSpeed Insights API to quickly review a site's performance data: 1. Open up Screaming Frog 2. Navigate to Configuration > API Access > PageSpeed Insights 3. In the "Account Information" tab - connect your PageSpeed Insights API key. Click the link in Screaming Frog and click "Get A Key" to create a new project. You'll get the API key here. 4. Copy/paste the API key in the "Secret Key" field 5. In the "Metrics" tab, configure the metrics you want to scrape into Screaming Frog. You can scrape in a TON of data such as Core Web Vitals, PSI recommendations, page elements breakdowns and more. 6. Click "OK" and start your crawl on Spider mode 7. In the "PageSpeed tab", you'll be able to see your performance data. This is super useful when you want to analyze your performance data across the entire site quickly. You won't need to manually plug URLs into PageSpeed Insights. Instead, you'll have Screaming Frog do the work for you. Also super useful for analyzing and comparing competitor performance data.

People pay with time, if your site is slow, they will leave and spend their time somewhere else. Optimize the loading speed of your landing or site for better conversion. Analyze Current Load Times: Begin by assessing your website's current loading speed using tools like Google PageSpeed Insights. Optimize Images: Reduce the size of images without compromising quality to speed up loading times. Leverage Browser Caching: Utilize browser caching to store elements of your site on visitors' devices for faster access on return visits. Minimize HTTP Requests: Reduce the number of HTTP requests for different page elements, like scripts and CSS, to decrease load times. Use a Content Delivery Network (CDN): Implement a CDN to distribute the load, speeding up access for users regardless of their geographic location. Test your site with: https://pagespeed.web.dev/ https://tools.pingdom.com/ https://gtmetrix.com/ Every second counts!

Your marketing funnel leaks $12,470 every month. I watched a CMO spend $15,000 on ads while their site took 8.3 seconds to load. 53% of visitors left before reaching your case studies. I help B2B brands fix this big problem. Here's what slow sites do to your results: → More people leave when your site is slow → You get fewer sales with each extra second of load time → Your ad money goes to waste when people leave → Google ranks you lower when your site is slow → Mobile users (most of your traffic) have the worst time You might not see this problem because: → Your tools don't track site speed → Your dev team speak a different language than marketers → Most agencies care more about design, not speed → You can't see how speed affects your sales How we helped one B2b SaaS: → Cut load time from 6.2s to 1.8s → Removed unnecessary slide-in animations across the site → Got 27% more sales → Grew search traffic by 18% → Made the site work better on phones Here’s how to fix your site’s speed today: → Run your URL through Google PageSpeed → Convert JPEG/PNG images to WebP (one-click in Webflow) → Delete unused JavaScript → Clean up unused CSS → Remove unnecessary animations → Delete unused assets (including JSON files) Your website should be your best salesperson, not your biggest bottleneck. Marketing leaders who take control of their website speed see immediate results in conversions, engagement, and ROI. What's your site's current load time?

Here's a marketing tip that might surprise you: Pay attention to your website's performance, not just how you drive traffic to it. When you improve your site's speed and user experience... Your marketing ROI goes through the roof. It's an often overlooked aspect of marketers' digital strategies. Many marketers spend a lot on paid keywords, paid social and SEO, but often miss a key factor: how fast their pages load. We looked at a popular e-commerce site as an example. Their poor Core Web Vitals scores were hurting their SEO rankings and how users interacted with the site. Even their paid traffic wasn't doing well, with slow-loading pages causing people to leave quickly. Here's what you can do to fix this: 1. Use Google's PageSpeed Insights to check your landing pages 2. Look at metrics like Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) 3. Make these pages better to boost both organic rankings and how well your paid campaigns do Just remember: Sending traffic to a slow page is like trying to fill a bucket with holes. When you make your website perform better, you'll get the most out of every marketing dollar you spend. #frictionless

Case Study: How Site Speed Helped CHEERS Increase Their Keyword Rankings by 200%. When we started with this client, their biggest hurdle was site speed. Here’s what we did to transform their performance: 1️⃣ Audit the Website: We used Google PageSpeed Insights to identify areas slowing them down, like unoptimized images and unused JavaScript. 2️⃣ Prioritize Quick Fixes: Compressed all images, enabled browser caching, and implemented lazy loading to ensure elements loaded only when needed. 3️⃣ Optimize Hosting: Moved them to a faster hosting provider with a built-in CDN. 4️⃣ Monitor Core Web Vitals: Continued tracking metrics like LCP and CLS to ensure consistent performance. 💡 The Result: 👉 Page load time decreased by 3.2 seconds. 👉 Organic traffic increased by 40%. 👉 Rankings for target keywords improved by 200%. Your website’s speed is the silent hero of your SEO strategy. Invest in it.