Best Practices for Shopify Store Launch

Just dropped a new video breaking down the exact product launch strategy we’ve used to help DTC brands absolutely crush 5- and 6-figure launch days. Not theory. Not hype. Real strategy we’ve executed across a bunch of Shopify/Klaviyo brands—and it works. Here’s the high-level playbook: 1.) Build the funnel before you even mention the product. A clean landing page. Clear offer. One job: capture warm leads and pre-segment your buyers. 2.) Drop a teaser 2 weeks out. No vague “something new is coming.” You create urgency: “5,000 units. 25,000 people on this list. If you want it, sign up now.” 3.) Segment ruthlessly. Clicks = intent. Use Klaviyo to build a launch-only list that gets priority access. These people are your money-makers. 4.) 7 days out: build social proof. Testimonials, influencer UGC, past reviews—stack trust. Get people excited and expecting a sellout. 5.) 3 days out: calendar invites. Most brands miss this. Let people add your launch to their calendar. It’s free mental real estate. 6.) 24 hours out: max out the hype. Countdown timer. Limited units. Time zone reminders. You want people refreshing the page. 7.) Launch day = all gas, no brakes. Hit your warmest list first. Then roll it out to the rest. Use email + SMS. If you’re not sold out in 6 hours, hit the rest of your list with “We’re almost out.” 8.) Post-launch: ride the hype. Don’t go quiet. If you sold out, follow up with a secondary offer (free shipping, evergreen discount, early access to the next drop). Keep the momentum going. A good launch doesn’t just sell products—it creates an event. It builds brand energy, pulls in revenue, and gives your audience something to rally around. We don’t run this playbook every month—because the power is in the scarcity. Once a quarter is the sweet spot. When done right, the strategy that can add tens (or hundreds) of thousands in revenue. Let me know what you think of the video, and have you ran a product launch strategy similar to this, how did it go?

Scaling without a conversion strategy is like pouring water into a leaky bucket. If your store isn't converting well today, more traffic won’t solve the problem. Here are 3 foundational steps to set your store up for sustainable growth, without spending a dollar more on traffic. ☕ Grab a coffee and let’s dive in. 1. Optimize your product pages Think of your product page as your silent salesperson. If it’s not clear, compelling, and confidence-boosting, you’re losing sales. → Write product descriptions that are clear, benefit-driven, and easy to scan → Use high-quality images and videos to create desire and reduce uncertainty → Include real reviews and testimonials to build instant trust 2. Streamline the checkout process Cart abandonment often comes down to friction. → Reduce the number of steps between “add to cart” and “order placed” → Offer multiple payment options (and make sure they work seamlessly) → Speed matters: a slow checkout is a lost sale 3. Personalize the shopping experience Personalization is no longer a luxury – it’s an expectation. → Recommend products based on browsing or purchase behavior → Add upsells and cross-sells that make sense (not just “more stuff”) → Send timely, relevant post-purchase emails to deepen the relationship A bit obvious? Yeah. However, these aren’t magic bullets—but they are the baseline. A solid starting point for building toward real strategic growth. Once you’ve nailed these? That’s your signal to go deeper into advanced upselling, loyalty loops, and retention tactics that move the needle further. Have you tried any of these lately? Or found something else that’s worked? Drop your insights below – I’d love to hear what’s been moving the needle for you. #shopify #ecommerce

Hard eCom pill to swallow: Most brands launch products for the owners, not the customers. No wonder you’ve got shelves full of unsold inventory. Let’s fix that. This is your playbook to sell out every launch: ❌ Wrong way to launch a product: > Have an idea > Build/brand/stock > Launch Most brand owners build whatever they want - then wonder why the product flops. It’s because you’re starting with what YOU want to see. You’re not starting with... 1/ The CUSTOMER Speak to your community/email list to find out: > What they want to see next > What they think you could do better > What extra flavors they want to try out When your customers are saying "we want to see THIS" you de-risk your launch. 2/ The STORY People value things they’ve made. So bring customers into product dev and cocreate with them. > Poll your list for names/colorways/ingredients > Share behind-the-scenes testing > Video factory walk-arounds 3/ TEASE Now your customers know: 👉 Why you’re building 👉 How great it is It's time to HYPE! > Tease package designs > Show reaction videos but hide the product > Leak benefits without saying what the product is Show *just* enough to build hype without giving up the game 5/ MINI LAUNCH If you’ve done everything right so far your launch can still flop. Why? Not enough SOCIAL PROOF > Use stats + reviews from your community > Launch to an early access list/VIP’s > Add free samples to orders Now you’re ready to go live… 6/ FULL LAUNCH Don't worry, you’ve done all the hard work The list is hyped Buyers can see everyone loving your new product All that’s left is to get your message out on emails/socials If you’ve done all the previous steps right you’ll sell out in NO time Just remember... If you didn’t start with something that your customers WANT to buy… Then you don’t have a product - you have a project.

𝗪𝗲’𝘃𝗲 𝗵𝗲𝗹𝗽𝗲𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘀𝗶𝗱𝗲 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗳𝗼𝗿 𝘆𝗲𝗮𝗿𝘀. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲𝗺 𝗴𝗼 𝘀𝗺𝗼𝗼𝘁𝗵𝗹𝘆: 1️⃣ 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗲𝗹𝗲𝗴𝗮𝘁𝗶𝗼𝗻  Before anything else, get clarity on who's responsible for:  👉 Writing the content  👉 Building the pages  👉 Creating banners/notifications  👉 Publishing blog posts/press releases  👉 QA + final checks 2️⃣ 𝗚𝗶𝘃𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗶𝗺𝗲 You’ll want 1–2 weeks to prep and at least 1–2 days of buffer before launch to catch anything last minute. 3️⃣ 𝗟𝗮𝘂𝗻𝗰𝗵 The best product launches we’ve done went live Monday - Wednesday, this gives you a 1-2 day window before the weekend in case anything comes up. ⚠️ 𝗖𝗼𝗺𝗺𝗼𝗻 𝗽𝗹𝗮𝗰𝗲𝘀 𝗳𝗼𝗿 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 👉 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 → 𝗗𝗲𝘃 𝗵𝗮𝗻𝗱𝗼𝗳𝗳 Content teams update Google Docs, but don’t always notify devs. This leads to missing or outdated content at launch. 👉 𝗨𝗻𝗰𝗹𝗲𝗮𝗿 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 If it’s not 100% clear who owns what and who has access to what, things tend to fall through the cracks and get overlooked, resulting in a lot of last minute panic. 👉 𝗢𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗲𝗱 𝗺𝗶𝗰𝗿𝗼-𝗱𝗲𝘁𝗮𝗶𝗹𝘀 How long should the banner stay up? Should it only show once? Little details like this usually aren't planned ahead of time, resulting in a lot of last minute edits that tends to stress out the entire team.