Creating Evergreen Content For Ecommerce Websites

The content shift we embraced at Azarian Growth Agency led to measurable success. Here’s how we refined our practices with clear Do's and Don'ts: 1️⃣ Don’t: Write for #searchengines. Do: Write for people first, optimize for #SEO second. Understand your audience’s pain points and questions. Use conversational language and address their needs. 2️⃣ Don’t: Focus just on #content quantity. Do: Focus on value + volume 3️⃣ Don’t: Stuff keywords to rank. Do: Use keywords to align with intent and craft meaningful, intent-driven content. Instead of chasing high-volume #keywords, focus on understanding what your audience is searching for and why. 4️⃣ Don’t: Create generic #blog posts for trending topics. Do: Develop audience-focused content that addresses specific #needs. Use audience insights, surveys, or tools like Google Analytics to uncover what your audience wants. 5️⃣ Don’t: Focus on short-term #traffic gains. Do: Prioritize evergreen content for long-term value and consistent #ROI. Choose topics that remain relevant over time (e.g., “How-to Guides” or #industry fundamentals) and periodically refresh them. 6️⃣ Don’t: Measure success by the number of posts published. Do: Measure success by engagement, lead quality, and conversions. Track metrics like time on page, bounce rate, and conversions. Use tools like HubSpot or #GoogleAnalytics to monitor and adjust strategy based on data. 7️⃣ Don’t: Publish content based on assumptions. Do: Use audience insights, behavior, and data to guide content creation. Conduct surveys, analyze search intent, or review #socialmedia interactions to create content your audience truly wants. 8️⃣ Don’t: Optimize content solely for SEO metrics. Do: Optimize for user experience and engagement, with SEO as a bonus. Ensure readability with clear formatting, engaging visuals, and CTAs. 9️⃣ Don’t: Build content around keyword lists. Do: Build content around audience pain points and intent. Write content that guides your ideal #customerpersonas (ICP) from problem awareness to decision-making. 🔟 Don’t: Rely on #tools and trends for ideas. Do: Combine tools with direct audience feedback and real-world needs. Use tools like Ahrefs or Semrush for inspiration, but validate ideas by speaking to customers and monitoring real-world engagement. This refined approach increased our engagement by +40%, improved search rankings, and brought in more qualified #leads. How are you approaching content creation? Let’s discuss this below! 👇 #ContentCreation #Content #GrowthMarketing

A while ago, I was stuck. I kept writing posts, but none of them were performing well. They'd get a few views… and disappear by the next day. That’s when I asked myself: What if I’m writing content that’s too temporary? Then I discovered something called evergreen content and it completely changed the way I write. 🗸 What is Evergreen Content? Evergreen content is content that stays relevant over time. It doesn’t expire or go out of trend. It keeps helping readers long after you’ve posted it. Think: ✔ “How to Start a Blog” ✔ “What Is SEO?” ✔ “Tips for Writing Great Headlines” These topics are always useful. And they keep driving traffic for months (even years). 🗸 Why Evergreen Content Matters I learned that creating timeless content has some serious benefits: ✅ Brings long-term traffic ✅ Improves your Google rankings ✅ Saves time (no need to keep posting every day) ✅ Builds trust with your audience Evergreen posts become digital assets, they keep working for you even while you sleep. 🗸 How to Create Evergreen Content Here’s what I started doing (and what I recommend to every creator now): Choose timeless topics → Think about questions people always ask in your niche. Write in a clear, simple way → Avoid trends or time-based references like “this year” or “this week.” Update it regularly → Refresh stats, fix links, and keep it useful. Optimize it for SEO → Use the right keywords so Google can find it. Add visuals or examples → Make it easier to read and more shareable. Since I made this shift, my content now gets seen again and again. And the best part? I no longer have to fight the algorithm daily. If you’re feeling stuck like I was, try building content that lasts. Create once. Let it work forever. Want my personal checklist for evergreen posts? Drop a “Evergreen Content” in the comments, and I’ll send it over. Let’s write smarter, not harder.

Evergreen content is the legacy you craft for your brand.   It’s the foundation for building a content portfolio that serves as a reliable resource …   One that will consistently attract and engage your target market over time …   Because … unlike time-sensitive news or trending topics…   Evergreen content remains useful and informative regardless of when it’s accessed.   Creating valuable evergreen content offers your company multiple benefits.   It contributes to your website’s SEO strategy by generating continuous organic traffic.   It’s rewarded by search engines that prefer content that remains relevant. And that in turn will boost your site’s search ranking and visibility.   It positions your website as an authoritative source within your niche.   It establishes trust among users encouraging them to both return and to share content.   And, it’s an effective and cost-efficient way to achieve sustained traffic, establish thought leadership, and, maximize the lifespan of your content.   Here are some tips on how to develop powerful evergreen content.   𝐂𝐇𝐎𝐎𝐒𝐄 𝐓𝐈𝐌𝐄𝐋𝐄𝐒𝐒 𝐓𝐎𝐏𝐈𝐂𝐒 Craft your content around a timeless value proposition that remains relevant and valuable regardless of industry shifts or trends.   𝐂𝐑𝐄𝐀𝐓𝐄 𝐈𝐍-𝐃𝐄𝐏𝐓𝐇 𝐆𝐔𝐈𝐃𝐄𝐒 Develop comprehensive guides or how-to articles that thoroughly explain complex topics and serve as the go-to resource for your audience.   𝐀𝐕𝐎𝐈𝐃 𝐓𝐑𝐄𝐍𝐃𝐘 𝐋𝐀𝐍𝐆𝐔𝐀𝐆𝐄 Steer clear of language or terminology that might become dated quickly.   𝐈𝐃𝐄𝐍𝐓𝐈𝐅𝐘 𝐄𝐕𝐄𝐑𝐆𝐑𝐄𝐄𝐍 𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒 Utilize SEO tools to identify keywords that have consistent search volume.   𝐔𝐏𝐃𝐀𝐓𝐄 𝐑𝐄𝐆𝐔𝐋𝐀𝐑𝐋𝐘 While the core information should remain constant, periodically update your content to include recent statistics, case studies and/or relevant developments.   𝐎𝐅𝐅𝐄𝐑 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘 𝐈𝐍𝐒𝐈𝐆𝐇𝐓𝐒 Produce content that delves into broader industry trends, analysis, and, insights, positioning your brand as a thought leader.   𝐃𝐄𝐕𝐄𝐋𝐎𝐏 𝐀 𝐅𝐀𝐐 𝐒𝐄𝐂𝐓𝐈𝐎𝐍 Include a detailed Frequently Asked Questions section addressing the most common queries.   𝐈𝐍𝐂𝐎𝐑𝐏𝐎𝐑𝐀𝐓𝐄 𝐀𝐓𝐓𝐄𝐍𝐓𝐈𝐎𝐍-𝐆𝐑𝐀𝐁𝐁𝐈𝐍𝐆 𝐕𝐈𝐒𝐔𝐀𝐋𝐒 Utilize eye-catching images, infographics, diagrams, etc. to enhance understanding and break up the text to make content more appealing.   𝐏𝐑𝐎𝐌𝐎𝐓𝐄 𝐂𝐎𝐍𝐒𝐈𝐒𝐓𝐄𝐍𝐓𝐋𝐘 Share your content on social media, in newsletters, and through other channels to attract new members of your target audience and keep it in circulation.   The key to developing successful evergreen content is its ability to withstand the test of time and always provide value.   It’s an investment in building lasting resonance with customers.     Illustration: Monday   Ring the 🔔 on my profile to follow Linda Goodman for marketing strategy and business development content.   #MarketingStrategy #Sales #BusinessDevelopment #CEO #Leadership #Entrepreneurship

The best ecommerce brands are secretly media companies. I don’t mean they have a blog. I mean they own attention. Here’s what I’ve seen work: → Mini content franchises Caraway Home’s “Complete Your Kitchen” series AG1’s science breakdowns Everyday Dose’s customer stories These repeatable formats do 3 things: • Build trust over time • Educate while selling • Become recognizable brand assets → Repeatable UGC requests “Show us your shelf” “Send us your morning routine” “Rate your glow up” When you create rituals, your customers keep showing up. And you get evergreen content without begging. → Build once, repackage forever A good quiz becomes email content. An influencer unboxing becomes a 3 email welcome sequence. A long post becomes 5 tweets and a story highlight. If you're not thinking like a media company, you’re forever paying to rent attention. Build assets instead.