Strategies for Amazon Business Growth

Based on a real-world audit of a client, here are some advanced proven strategies for success 🔥 ➡ Keyword Funneling with STIN Analyzer • What: Identifying high-performing keywords from auto campaigns and targeting them in manual campaigns. • Why: Maximize the potential of top-performing keywords. • How: Weekly analysis using STIN Analyzer to funnel keywords into manual campaigns. ➡ Horizontal Funneling Across Ad Types • What: Diversifying from Sponsored Products ads to other ad types. • Why: Tap into different customer segments and increase brand visibility. • How: Ongoing testing of various ad types has shown promising results. ➡ Pushing Single Keyword Campaigns (SKC) • What: One keyword per campaign for granular control. • Why: Enables close monitoring and data-driven decisions. • How: Continuous performance tracking. Scale the good, and negate the bad. ➡ Brand-Tailored Promotions • What: Retargeting six types of audiences through Amazon's email tool. • Why: Higher conversion rates and customer retention. • How: Utilizing Amazon's tool to target specific audiences like Brand Followers, High Spend Customers, and more. ➡ Save & Subscribe • What: Retaining customers through Subscribe & Save offers. • Why: Increases sales velocity and customer loyalty. • How: Monitoring performance and making recommendations as needed. 👉 Takeaway: Amazon PPC is not just about setting up campaigns; it's about strategic planning and continuous optimization. Implement these strategies, and you're well on your way to dominating your niche on Amazon. Questions? Feel free to reach out! Cheers! Amir #amazon #amazonfba #amazonppc #amazonadvertising

I've worked with countless sellers who jump on Amazon expecting instant sales at any price point. My advice? Slow down. Amazon isn’t a vending machine.  You can’t just throw in some ads, slap on discounts, and expect consistent sales. Yes, ads, coupons, and discounts are part of the game.  But they’re not where you should start. Instead, Amazon operates like a funnel.  Ads might bring customers to your listing, but what converts them—and keeps them coming back—are fundamentals: a strong listing, a high-quality product, and exceptional customer experience. So before you burn money on PPC or discount stacking, ask yourself: 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗿𝗼𝗰𝗸 𝘀𝗼𝗹𝗶𝗱? Here’s the 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗮𝗹𝗲𝘀 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 𝗙𝗼𝗰𝘂𝘀 𝗣𝘆𝗿𝗮𝗺𝗶𝗱 I share with clients. It’s a step-by-step blueprint to build a sustainable Amazon business: 𝟭. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝘀 ➤ Clear, high-quality images that showcase your product from every angle. ➤ Benefit-driven copy addressing customer pain points. ➤ Efficient fulfillment setup (FBA or FBM). ➤ Solid inventory management to prevent stockouts. ➤ Strong Buy Box strategy for consistent visibility. ➤ Optimized backend keywords and product titles for discoverability. 𝟮. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗖𝗼𝗿𝗲 𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗳𝗼𝗿 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 ➤ Prioritize inventory turnover for sales momentum. ➤ Refine pricing strategies to maintain Buy Box ownership. ➤ Improve fulfillment efficiency to cut costs and speed up delivery. ➤ Regularly enhance your listing quality score to stay competitive. 𝟯. 𝗔𝗱𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗿𝘀 𝗳𝗼𝗿 𝗦𝘁𝗲𝗮𝗱𝘆 𝗚𝗿𝗼𝘄𝘁𝗵 ➤ PPC bid automation for smarter ad spending ➤ Conversion rate analysis to identify bottlenecks. ➤ Keyword optimization for high-intent traffic. ➤ Rapid suppression issue resolution to avoid lost sales. ➤ Competitor benchmarking to outpace rivals. 𝟰. 𝗦𝗰𝗮𝗹𝗲 𝘄𝗶𝘁𝗵 𝗕𝗿𝗼𝗮𝗱𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗜𝗺𝗽𝗮𝗰𝘁 ➤ Multi-channel advertising campaigns. ➤ Seasonal sales strategies for peak periods. ➤ A+ Content to build trust and loyalty. ➤ Influencer partnerships and external affiliates. ➤ Pricing elasticity tests for maximum profitability. ➤ A/B testing images for higher click-through rates. 𝟱. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ➤ Track your KPIs religiously. ➤ Stay adaptable to Amazon's constant algorithm changes. ➤ Keep an eye on competitors and market trends. ➤ Invest in tools and education to stay ahead. So next time you think, "I need more ads," ask yourself: "Is my house in order first?" Get the fundamentals right, and growth will follow. If you're stuck, DM me—I’m here to help. Anything I missed? Drop it in the comments. 🚀

#Amazon Growth Isn’t About Spending More, It’s About Spending Smarter. We recently completed a full-scale Amazon audit for a retail brand, and what we uncovered echoes what we’ve seen time and again: Many brands treat Amazon like a media platform. The winning brands treat it like a growth engine. 1. Ad Efficiency ≠ Account Efficiency Many brands have healthy ROAS on paper and think they are doing "great", but are unknowingly cannibalizing organic sales or overspending on branded terms. We deploy a layered campaign architecture that separates acquisition from retention, brand defense from conquesting, so every dollar has a distinct job and measurable impact. 2. Smart Media Spend Should Build Organic Equity Media shouldn’t be a crutch! In most audits, we find that ad budgets are overly concentrated on driving short-term ROAS, with little consideration for long-term keyword rank. Our approach strategically uses paid media to lift visibility on high-opportunity keywords, driving sustained organic growth. This way, over time, you reduce dependency on paid spend as your products begin to win share of voice organically. 3. Product Investment Should Match Lifecycle, Not Just Performance Too often, budgets are allocated based on yesterday’s result, not tomorrow’s opportunity. We utilize a quadrant model to assess each SKU’s role in the portfolio and allocate investment to products with headroom, seasonality, and strategic significance. 4. Content = Conversion Power Every asset (title, bullet, image) either builds trust or creates friction, and with Amazon’s shift to AI-driven and semantic search (hello, #Rufus), PDP content isn’t just SEO, it’s how your brand shows up and gets discovered. Optimizing titles, bullets, and imagery for consumer psychology and Amazon’s evolving algorithm increases visibility, click-through, and conversion in one unified motion. 5. Retail Media Should Power a Full-Funnel Strategy If your strategy begins and ends with Sponsored Products, you're leaving growth on the table. We connect #AMC, DSP, and real-time bidding to move beyond #ROAS, targeting new-to-brand customers, building loyalty loops, and optimizing to LTV, not just last click. Oh, and we track profit like a hawk! Top-performing Amazon programs are integrated, not siloed. They align retail readiness, media, creative, and data into one feedback loop that compounds over time. If you're rethinking how Amazon fits into your broader marketing strategy, I'm happy to have a conversation. If you know me, then you know - no pitch, just perspective.