Innovative Bundling Tactics

Most ecommerce brands treat bundles like a discount lever But the best-performing stores? They treat bundles like a curation tool, a way to tell stories, solve problems, and make customers feel understood Here’s why that matters 👇 ✔️ Bundles reduce decision fatigue When a shopper sees a thoughtfully combined set of products, they don’t have to overthink what goes with what. You’re removing friction, and that leads to higher conversion rates ✔️ Bundles grow AOV (without wrecking your margins) Instead of slashing 20% off a single item, try offering 10% off a bundle of 2–3 products that naturally belong together The result? * bigger carts * higher perceived value * healthier profit ❤️ Bundles deepen customer loyalty The magic isn’t just in the cart value, it’s in the experience When bundles: - Solve a real problem (e.g., “Back-to-school kit”) - Align with moments or goals (e.g., “Self-care Sunday set”) - Reflect customer needs or lifestyles... …they create emotional relevance. That’s what keeps people coming back Not sure where to start? Test one of these: 1) Good - Better - Best bundles: great for price anchoring 2) Problem-solving kits: align to a specific need or use case 3) Seasonal sets: ideal for holidays, gifting, and campaigns 💡 Pro tip: Start small Pick 1–2 bundles to test. Track AOV, attach a simple post-purchase survey, and iterate based on what customers actually value Bundles aren’t just a sales tactic, they’re a brand experience And when done right, they drive more revenue and more retention Want real-world Shopify bundle examples? Drop an 'example' in the comments, I’ll share a few favorites

🔥 Still pouring ad spend into single-product sales? You're burning margin. And it's killing your scale. Strong statement? Yes. Backed by data? 100%. After analyzing 100+ eCom brands spending $50K+/month, the results are crystal clear: 🚫 Single-Product Economics > Higher CAC relative to AOV > Fixed shipping eats more margin > Lower purchase frequency > Higher return rates > Fewer creative angles = faster fatigue ✅ Bundle Economics > Higher AOV absorbs rising CACs > Shipping cost spread across SKUs > More value = fewer returns > Easier to position as a full solution > Way more ad angles to test Here’s the 5-step playbook that keeps winning: 1. Analyze Purchase Behavior > Find natural bundles from past orders • Split by first-time vs repeat buyers • Set your bundle value target (e.g. $90–120) 2. Build a BYOB (Build Your Own Bundle) Page > Tiered pricing (e.g. 3+ = 10% off) • Add logic: cross-sell by use case or category • Make it fun to build - not a chore 3. Optimize the Cart Experience > Add milestone progress (free gift at $X) • Trigger bundle suggestions when single items are added • Use scarcity-driven bundles (e.g. “Only 250 left”) 4. Align Your Ad Creative > Stop selling features - sell the bundle value • Lead with savings, convenience, and transformation • Position bundles as “the complete solution” 5. Create VIP-Only Bundles > Offer pre-applied discounts for high-value customers • Build email/SMS flows that trigger bundle offers post-purchase • Reward loyalty with early access and exclusives The bottom line: If your growth has plateaued and your AOV isn’t climbing, bundling isn’t just a nice-to-have... it’s your next best lever. It improves margins, strengthens retention, and gives your ad account a lot more room to breathe. ---- Spending $50K+/month? Want a second set of eyes on how your brand’s performing? Drop me a “AUDIT” and I’ll personally review: → Your ad creative and messaging → Media buying infrastructure → Landing pages and checkout flow

Amazon Sellers: Tired of seeing competitor ads all over your own product pages? Most sellers see Virtual Bundles primarily as a way to increase Average Order Value. They're not wrong, but they're missing the bigger strategic play. The primary benefit of a Virtual Bundle isn't always the sale, it's the free real estate. It's a powerful defensive tool that shoves competitor ads down the page, keeping customers focused on your brand. Here’s the framework for using them effectively: The Defensive Play: A Virtual Bundle takes up a massive chunk of your product detail page. This physically pushes competitor Sponsored Product ads further down, reducing the odds of a customer clicking away from your listing. The Offensive Play: Use your Brand Analytics report to identify which of your products are "frequently bought together." Create logical bundles based on that data to create an offer that is genuinely valuable and easy for a customer to add to their cart. The No-Risk Factor: This is the best part. If a bundle happens to get a bad review, you can just delete it and create a new one. Since the inventory isn't physically bundled, there’s zero risk or long-term commitment. At best, you increase your average order value. At worst, you take up more space on your own listing for free. We broke down this tactic on the pod this past week (and 11 other free Amazon features that most brands aren't using!) Go find it wherever you listen to your podcasts.

Most product bundling strategies fall flat for one reason: They’re focused on discounts, not value! The bundles that win, are those that focus on the customer - their lifestyle, their needs and expectations, and the value they (would) get. ⛳️ Take Apple One as an example! Apple isn't just bundling services like music, storage, TV, and fitness. They're strategically combining hardware and digital services in a way that creates an interconnected ecosystem, and brings exponential value to customers, by making their lives easier and seamless. ♾ The result? Once customers are in the ecosystem, it’s just not convenient for them to leave! Why does Apple One work? 📌 Because, Apple isn’t just offering a deal based on $, its building a lifestyle based on comfort, convenience, and seamless day to day experience. 📌 Because, their products complement each other, making each additional add-on purchase feel like a smart decision. 📌 Because, it’s not just about discounts it’s about creating value over time, increasing customer lifetime value (CLTV) and engagement. So, how can you apply this bundling strategy to your business? Start by considering how your products (physical and/or digital) can enhance one another, in terms of the value they generate to the customer. The goal isn’t just to sell more items; it is to create a unified and synergistic experience that makes customers want to spend a greater share of their wallet, with you. Bundling isn’t about offering a quick discount; it’s about building a powerful and valuable ecosystem that grows over time. This Apple One strategy approach deepens customer loyalty, drives AOV, and increases retention! #appstle #shopifyapps #loyatly #subscriptions

Virtual bundles look good on paper. But they rarely save you money. They show up as one product on Amazon… but behind the scenes, you’re still paying to ship each item separately. If you're feeling the squeeze on margin, that’s not helping. What actually moves the needle? Physical bundling. When you combine products before sending them into FBA, you unlock real savings: ✅ Lower shipping costs ✅ Simpler fulfillment ✅ Higher margins It’s one of the few levers you can pull when you can’t raise prices or cut quality. But there’s nuance. Here’s what to get right if you want bundling to work in your favor: 🔹 Pick smart product combos: Not everything belongs together. Look for items that complement each other and actually make sense to the customer. 🔹 Keep your packaging tight: Minimize dimensions and weight. Every inch adds cost. 🔹 Plan your inventory well: Bundles fall apart if one component goes out of stock. 🔹 Use software where it counts: The right tools can keep your bundling, labeling, and forecasting on track. This isn’t a magic trick. It’s an ops play. But when done right, bundling becomes one of the most overlooked ways to claw back margin WITHOUT touching your price tag. -- If you’re feeling cost pressure and need someone to gut-check your bundling strategy, we’re happy to take a look. Nectar helps brands navigate the real-world tradeoffs of selling on Amazon. Let's figure out what’s worth bundling (and what’s not).